Expansions & Renovations

Construction Restarts at the San Juan Islands’ Newest Hotel

March 24, 2012 - Friday Harbor, Washington - The iconic Island Inn at 123 West development project in Friday Harbor, WA on San Juan Island continues to evolve as another round of development is revealed. “I can’t believe we’re at it again. Well, I guess I can, after all, this is round three!” joked Misty Todd, resident reimaginator of the project.

Take one for the Inn’s hillside in the heart of Friday Harbor was utilitarian through the ‘70s: a fuel and oil storage facility. Take two kicked things up to pedestrian in 2009: silver LEED certified mixed-use condominiums. Take three went refreshing in 2011: an Inn with an ethos designed to blow each guest away each moment of their experience.

“We found the sweet spot” remarked Scott Hale, the Inn’s Chief Experience Officer, referring to the Inn’s launch in May 2011 and the new rooms under construction (Sweets) that will tempt travelers with scrumptious lodging this spring. The Sweets will be the frosting for the Inn’s accommodation mix, now comprised of slick eurostyle guestrooms and gotta see ‘em to believe ‘em penthouses.

When Sweet construction wraps May 15th, the Island Inn will serve up sixteen total accommodations – four eurostyle guestrooms, five sweets and seven penthouses. Guests are all over the new digs in Friday Harbor; propelling the newbie inn to a 96% TripAdvisor experience rating and nominating the Inn for “BEST Luxury Hotel in the Northwest” in Evening Magazine Escape’s annual competition. “We’re positively thrilled with the results” said Todd.

As with all offerings Inn, the Sweets will satiate those with a penchant for an experience off the coast of ordinary. Those inn the know have come to expect the unexpected before, during and after their experience at the Inn. Hale added “Throttling the fun would be a disservice to our guests. To that end – a pre-arrival e-mail from us with the subject ‘Are you as psyched as we are?’ is not spam!”

The Island Inn at 123 West is located steps from the ferry terminal and docks in Friday Harbor, WA; the best throwback town around with a chill vibe that invites you to stop and smell the ocean. The Inn’s contemporary style nods to maritime gone by. Penthouses are fun for families, groups and splurges, Euros are best if you roll with less and Sweets find that spot right in between each. For more inn*formation about the newest lodging in the San Juan Islands, visit 123west.com, facebook.com/123west, follow @IslandInn123, ring the Inn’s Experience Ambassadors at 1-877-512-9262 or write them at islandinn@123west.com. The Inn is a proud partner of STASH Hotel Rewards.

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.