Business & Finance

The Knowland Group Begins Service in Monterey CA

Market Intelligence Firm Adds City That Prides Itself On Its Universal Appeal

WASHINGTON, DC, August 18, 2006. The Knowland Group announced today that it has begun service in the Monterey, CA market.

The Knowland Group, a company that understands the importance of offering variety to increase market share, will begin offering its services to hoteliers in Monterey, CA. This breath-taking seaside community combines the hominess of small town America with numerous recreational and cultural activities. Monterey's rich history includes the story of California's Mission Trail, historic Fisherman's Wharf and Cannery Row. Add to that 20 world-class golf courses, an incredible variety of shops and galleries and a huge assortment of parks and natural areas, and it's easy to understand why Monterey is a frequent destination choice for both business and recreational travelers.

Putting together diverse elements to create an appealing product has also been a winning strategy for The Knowland Group. They offer a combination of a daily hotel reader board service, an online application, daily email reports and a detailed lead generation service that provides information that is both timely and easy to use. Their outside-the-box approach has made them the provider of choice with over 200 hotels and hospitality related organizations in more than 30 markets across the country. "Our emphasis on appealing to the largest market demographic has made us a recognized leader in the hotel market intelligence sector," said Mike McKean, the firm's managing director. "We plan to continue this trend into the future."

Monterey will continue to promote its diverse appeal to attract both business and recreational travelers. The Knowland Group will also continue to diversify its product's applications to meet the growing demands of a continually changing hospitality industry.

About The Knowland Group | Headquartered in Washington, D.C., The Knowland Group provides market intelligence services to the hospitality industry. Through the use of technology-based business practices, The Knowland Group is able to offer services at a speed, ease of use and quality that is unprecedented in the hospitality industry. Much more than just a reader board service, The Knowland Group's services include providing clients with qualified group sales leads, event planner contact information, upcoming events suited to their properties, and detailed information on group activities in their competitive set. For more information, visit or call (202) 842-9244.

Coming Up In The November Online Hotel Business Review

Feature Focus
Hotel Architecture and Design: Unique, Timeless and Memorable Design
With hotel refurbishments typically taking place every eight to ten years for the soft elements, and every fifteen to twenty years for public spaces and bathrooms, owners and investors rely on architects and designers to get things right. Their solutions must satisfy a targeted demographic, be aesthetically timeless and durable, and fulfill the marketís desire for unique and memorable design. From re-thinking guestroom configurations to constructing dramatic public spaces, an effort is being made to recast hotels as the highlight of any business trip or vacation. In that regard, many architects have chosen to make a striking first impression, with an emphasis on the hotel lobby. These areas are being designed as multi-use spaces to accommodate casual or formal talks, individual or group work, and zones for social activity. Creative space segmentation is required, along with furniture that provides comfort and functionality. More extravagant entrance features also include indoor waterfalls, large chandeliers and multi-media stations. The bathroom is also an area of interest for designers in recognition of guest desires to experience luxury beyond their everyday lives. Spa-like features such as en-suite bedrooms, waterfall showers, over-sized bathtubs, his & hers sinks, giant towels, plush robes, and deluxe beauty items provide the promise of indulgent luxury. Additionally, hotel restaurants can no longer afford to be mere providers of three meals a day and a buffet. Signature restaurants are being designed to offer a genuine "wow" factor to both guests and external patrons alike. Along with sustainability concerns and an increased emphasis on local sourcing, these are some of the subjects in the fields of hotel architecture and design that will be explored in the June issue of the Hotel Business Review.