Business & Finance

The Knowland Group Begins Service in Monterey CA

Market Intelligence Firm Adds City That Prides Itself On Its Universal Appeal

WASHINGTON, DC, August 18, 2006. The Knowland Group announced today that it has begun service in the Monterey, CA market.

The Knowland Group, a company that understands the importance of offering variety to increase market share, will begin offering its services to hoteliers in Monterey, CA. This breath-taking seaside community combines the hominess of small town America with numerous recreational and cultural activities. Monterey's rich history includes the story of California's Mission Trail, historic Fisherman's Wharf and Cannery Row. Add to that 20 world-class golf courses, an incredible variety of shops and galleries and a huge assortment of parks and natural areas, and it's easy to understand why Monterey is a frequent destination choice for both business and recreational travelers.

Putting together diverse elements to create an appealing product has also been a winning strategy for The Knowland Group. They offer a combination of a daily hotel reader board service, an online application, daily email reports and a detailed lead generation service that provides information that is both timely and easy to use. Their outside-the-box approach has made them the provider of choice with over 200 hotels and hospitality related organizations in more than 30 markets across the country. "Our emphasis on appealing to the largest market demographic has made us a recognized leader in the hotel market intelligence sector," said Mike McKean, the firm's managing director. "We plan to continue this trend into the future."

Monterey will continue to promote its diverse appeal to attract both business and recreational travelers. The Knowland Group will also continue to diversify its product's applications to meet the growing demands of a continually changing hospitality industry.

About The Knowland Group | Headquartered in Washington, D.C., The Knowland Group provides market intelligence services to the hospitality industry. Through the use of technology-based business practices, The Knowland Group is able to offer services at a speed, ease of use and quality that is unprecedented in the hospitality industry. Much more than just a reader board service, The Knowland Group's services include providing clients with qualified group sales leads, event planner contact information, upcoming events suited to their properties, and detailed information on group activities in their competitive set. For more information, visit www.KnowlandGroup.com or call (202) 842-9244.

Coming Up In The January Online Hotel Business Review


Feature Focus
Mobile Technology: The Necessity for a Well-Defined Strategy
Mobile technology has altered the way the world does just about everything. With mobile devices in our hands (smart phones and tablets) and media and information up in The Cloud, the possibilities for immediate, worldwide, personal access are limitless. Smart mobile devices are dictating how we live our lives and as a result, these developments are game-changers for all businesses, but especially for service industries, including the hotel sector. These advancements are literally redefining how guests interact with a hotel in virtually every aspect of its operation, and savvy hoteliers who are implementing the latest mobile technologies and best practices in each critical channel will steal market share from their competitors, decrease dependency on their Online Travel Agents, and generate incremental revenues which will substantially increase their bottom line. A well-defined mobile strategy is no longer a "nice-to-have" but an essential weapon in an industry that is evolving at a blistering pace, and those operations that are slow to respond do so at their peril. The January Hotel Business Review will examine which mobile strategies some operators have adopted in order to meet these challenges, and will report on the solutions that are proving to be most advantageous for both companies and their guests.