Acquisitions & Hotel Openings

St Regis Doha Set to Open Next Month

January 26, 2012 - Scheduled to debut on February 28, The St. Regis Doha is now accepting reservations – be it for a relaxing weekend, a business meeting or a stylish wedding. The St. Regis Doha, marks the debut of the St. Regis brand in Qatar, and is set to become the premier business and leisure hotel in the country.

“We have been building up to this moment for three years and it is with a lot of excitement that we received our first booking this morning,” says Tareq Derbas, General Manager, The St. Regis Doha. “We look forward to welcoming our first guests and to start building the reputation of the hotel as the finest address in Doha.”

The St. Regis Doha will offer 336 luxurious guest rooms including 70 suites – all offering sea views. The hotel is geared to set new standards in service and luxury in Qatar with the legendary St. Regis butler service provided to all guests. The hotel features 10 restaurants and lounges – from international fine dining venues to Jazz at Lincoln Centre Doha, the first jazz club in Doha to offer daily live jazz music. The hotel also offers 4,000 square meters of meeting space, a Remède Spa, an Olympic swimming pool and seafront cabanas with private Jacuzzis.

People in Qatar and luxury enthusiasts from across the region can now reserve the first taste of The St. Regis Doha lifestyle.

Coming Up In The February Online Hotel Business Review


Feature Focus
Hotel Social Media: Engage, Promote, Personalize and Reward
The evolution of social media continues its rapid advance and integration into hotel operations. No longer condemned by some traditionalists as a "passing fad" or a "nice-to-have" by skeptical accountants, it is now a fully accepted customer engagement touchpoint that must be appropriately funded and professionally managed. And companies can no longer assume that merely having a "social presence" is enough. In order to capture the attention they seek and to achieve the returns on investment they desire, companies have to prove their value to social media users who are educated, empowered, vocal and selective. And the strategies for accomplishing this are diverse and distinct. Reputations need to be monitored and maintained on travel review sites, which are quickly evolving into "real-time" networks. Customer service issues and complaints are more frequently identified and resolved in public social forums. Hotels are obliged to choose which social networks best serve their needs (Facebook, Instagram, Pinterest, Google Plus or Twitter) and to utilize them to engage, promote, personalize and reward their existing and prospective customers. Video is becoming increasingly popular as a communication tool and therefore must be professionally rendered, and blogging is now an accepted means to promote brand identity and thought leadership. And finally, effective paid advertising and marketing campaigns need to be devised to target potential customers on social media sites. The February Hotel Business Review will examine all these critical issues and explore how some hotels are successfully utilizing social media strategies in their operations.