Acquisitions & Hotel Openings

St Regis Doha Set to Open Next Month

January 26, 2012 - Scheduled to debut on February 28, The St. Regis Doha is now accepting reservations – be it for a relaxing weekend, a business meeting or a stylish wedding. The St. Regis Doha, marks the debut of the St. Regis brand in Qatar, and is set to become the premier business and leisure hotel in the country.

“We have been building up to this moment for three years and it is with a lot of excitement that we received our first booking this morning,” says Tareq Derbas, General Manager, The St. Regis Doha. “We look forward to welcoming our first guests and to start building the reputation of the hotel as the finest address in Doha.”

The St. Regis Doha will offer 336 luxurious guest rooms including 70 suites – all offering sea views. The hotel is geared to set new standards in service and luxury in Qatar with the legendary St. Regis butler service provided to all guests. The hotel features 10 restaurants and lounges – from international fine dining venues to Jazz at Lincoln Centre Doha, the first jazz club in Doha to offer daily live jazz music. The hotel also offers 4,000 square meters of meeting space, a Remède Spa, an Olympic swimming pool and seafront cabanas with private Jacuzzis.

People in Qatar and luxury enthusiasts from across the region can now reserve the first taste of The St. Regis Doha lifestyle.

Coming Up In The June Online Hotel Business Review


Feature Focus
Hotel Sales & Marketing: The Shift to Digital is Leading the Way
Hotel Sales & Marketing departments have been dramatically transformed in recent years. Advances in technology have prompted changes in consumer buying habits, and these professionals have had to adapt to keep up. Like so many other facets in the industry, the shift to digital is leading the way. An established online presence provides marketing professionals with more direct interaction with their guests; the capacity to collect more detailed information about them; and an increased ability to share their brand stories. These endeavors can be accomplished through website usage but increasingly, social media is assuming a larger role in the digital mix. Social media has moved marketing into a new era. Hotels that offer a good product, at a good value, and consistently deliver that product and price, will benefit from thousands of people who view positive comments on travel review sites. Online reviews continue to be a popular way for users to determine which companies they can trust. And though online marketing may have changed how professionals connect with and convert customers, they still need to focus on traditional marketing channels as well - ones that are cost-effective; protect price integrity; and which generate the most bookings. Some of the larger chains are employing efforts that feature both a top down (global) and bottom up (local) approach to ensure that new business is generated from the greatest number of sources. These include the use of loyalty programs, monthly e-mail newsletters, brand identity tools, advertising campaigns tailored to specific regions, regional marketing co-op programs, and business-to-business marketing campaigns. The November Hotel Business Review will examine some of these critical issues and explore what some sales and marketing professionals are doing to address them.