Acquisitions & Hotel Openings

St Regis Doha Set to Open Next Month

January 26, 2012 - Scheduled to debut on February 28, The St. Regis Doha is now accepting reservations – be it for a relaxing weekend, a business meeting or a stylish wedding. The St. Regis Doha, marks the debut of the St. Regis brand in Qatar, and is set to become the premier business and leisure hotel in the country.

“We have been building up to this moment for three years and it is with a lot of excitement that we received our first booking this morning,” says Tareq Derbas, General Manager, The St. Regis Doha. “We look forward to welcoming our first guests and to start building the reputation of the hotel as the finest address in Doha.”

The St. Regis Doha will offer 336 luxurious guest rooms including 70 suites – all offering sea views. The hotel is geared to set new standards in service and luxury in Qatar with the legendary St. Regis butler service provided to all guests. The hotel features 10 restaurants and lounges – from international fine dining venues to Jazz at Lincoln Centre Doha, the first jazz club in Doha to offer daily live jazz music. The hotel also offers 4,000 square meters of meeting space, a Remède Spa, an Olympic swimming pool and seafront cabanas with private Jacuzzis.

People in Qatar and luxury enthusiasts from across the region can now reserve the first taste of The St. Regis Doha lifestyle.

Coming Up In The June Online Hotel Business Review


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Feature Focus
Sales & Marketing: The Rise of the Millennials
Hotel Sales & Marketing departments have endured massive change in the past few years in terms of how they conduct their business, and there is little evidence to suggest that things will be slowing down anytime soon. Technological advances continue to determine how they research, analyze, plan, engage and ultimately sell to their customers. Though "traditional" marketing is still in the mix, there has been a major shift in focus toward online marketing. First and foremost is an understanding of who their primary audience is and how to market to them. Millennials (those born between 1981-1997) are the fastest growing customer segment in the hospitality industry, and they are expected to represent 50% of all travelers by 2025. With the rise of millennial consumers, sales and marketing efforts will need to be more transparent and tech savvy, with a strong emphasis on empathy and personal customer connection. Social media is essential for this demographic and they expect hotels to engage them accordingly. Other targeted groups include cultural buffs, foodies, LGBT, and multi-generational travelers - all of whom are seeking novel experiences tailored specifically to their interests and needs. Finally the Baby Boomers are still a force to be reckoned with. They are currently the wealthiest generation and are becoming increasingly tech savvy, with 33% of internet users now falling into this demographic. It is imperative that hotels include this generation when it comes to their 2016 digital marketing strategies. The June Hotel Business Review will examine some of these markets and report on what some sales and marketing professionals are doing to address them.