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Orchid Resorts & Escapes Founder Stacy Dreyfus Joins HotelExecutive.com as Contributing Editor to the Hotel Business Review

SAN FRANCISCO, CA, May 25, 2011 -- HotelExecutive.com, the leading online hotel industry business resource is pleased to announce that Orchid Resorts & Escapes founder and CEO Stacy Dreyfus has joined the journal as a contributing editor to the publication's primary business journal, the Hotel Business Review.

"I am honored to be a part of hotelexecutive.com and truly thrilled to be included with such an esteemed and well respected group of hospitality specialists,” said Ms. Dreyfus.

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Dreyfus
In late 2007, Dreyfus founded Orchid Resorts & Escapes as a boutique sales, marketing and partnership agency that based its mission on the ideals of superior customer service and excellent industry relationships. Currently, the company possesses a portfolio of 22 exquisite properties and is marketing some of the most unique and exclusive resorts and destinations in the world.

“We are really delighted to have Stacy represented on HotelExecutive's editorial board,” said Benedict Cummins, CEO and Founder of HotelExecutive.com. “With more than 14 years of experience working with companies such as Le Parker Meridian, Ian Schrager Hotels, and Hotel Gansevoort, Stacy has been able to build and expand her own company, Orchid Resorts & Escapes, into one of the most respected marketing and sales groups in the world, with a portfolio of properties that reads like a hot list from Conde Nast Traveler. The information she can provide our readers on best practices is priceless".

Ms. Dreyfus holds a B.A. in Travel and Tourism from Clemson University. Her inspiration and the seeds for her success took root at Clemson University and now she has cultivated her love of travel and people into a career that continues to grow. In addition to her CEO, Founder post at Orchid Resorts & Escapes, Ms. Dreyfus is the travel correspondent for Jetset Extra (Los Angeles). She will also be guest speaker at the World Medical Tourism and Global Health Congress in Illinois later this year.

Ms. Dreyfus is currently a member for Dress for Success, which assists economically disadvantaged women transitioning from unemployment to self-sufficiency by providing clothing, confidence boosts and career development.

About Orchid Resorts & Escapes

Orchid services our clients by providing specific sales strategies and targeted marketing and by creating awareness along with specialized public relations agencies and multiple partners. Through packaging these ideas, visions and relationships together, Orchid’s true goal is to produce room nights, buzz and revenue for our clients. For more information visit http://www.orchidworldwide.com

About the Hotel Business Review

For nearly 15 years, the Hotel Business Review journal has been a leading online resource for hotel executives, providing white papers on best practices in hotel management and operations. With a dedicated board of more than 300 contributing editors - some of the most recognizable names in hotels - the Hotel Business Review maintains a progressive flow of exclusive content every week, so that owners, operators, senior executives, investors and developers can stay informed on the constant changes in the hotel industry. To subscribe click on http://www.hotelexecutive.com/subscribe

Contact:
Stacy Dreyfus
Orchid Resorts & Escapes
646-861-1658
stacy@orchidworldwide.com
http://www.orchidworldwide.com

Dan French
HotelExecutive.com
800-626-1057
http://www.HotelExecutive.com

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.