Second Modena Opens in China
Fraser's second brand poised to meet needs of the 'road warrior”
Singapore - 19 October, 2010 - Frasers Hospitality Pte Ltd today marked another milestone in the development of its second brand, Modena with the opening of Modena Putuo Shanghai, its second in China. The property offers a 'boutique hotel' experience with a vibrant and youthful design geared towards short and mid-term stay.
Comprising 348 all-loft style residences, ranging from studio to 2-bedroom options, Modena Putuo Shanghai offers a 'boutique hotel' experience with modern furnishings. Easily accessible, it is ideally located in the heart of the Zhenru area of the Puxi business district, within walking distance to the Metro and the Shanghai Train Station, the hub for intercity travel.
“China's exceptional growth has spurred both domestic and international travel. Many business travellers, or as we call them, road-warriors on frequent short business trips or project based work are looking for accommodation that complement their hectic and energetic lifestyle,” said Mr Choe Peng Sum, CEO Frasers Hospitality Pte Ltd.
The stylish all-loft apartments are fully furnished with separate dining and living areas, kitchen and bedrooms with free WiFi internet access throughout. Each residence comes complete with a home entertainment system, cable, satellite TV and iPod docking stations and opens out into a spacious balcony that offers views of the city. Some of the services include a laundromat with a games corner, round-the-clock gymnasium and yoga room and an inviting all-day cafe, concierge and 24-hour security services. Door and elevator access is via a security keycard system.
“It is with this growing segment of young, mobile and independent professionals in mind that Fraser created and customised our second brand, Modena. These work-hard and play-hard business travellers are totally in tune with today's fast moving, high-tech business environment and they demand efficiency of product and services that will meet their lifestyle needs”, said Mr Choe.
The Modena brand made its debut in China in March this year with the opening of the 104-unit Modena Heping Tianjin. Modena Putuo Shanghai brings to 11 the number of Modena properties in operation and on the drawing board in China and the region. Of these, six properties are scheduled to open over the next two years; Modena Jinjihu Suzhou, (2010) Modena Ligondi Suzhou, (2011), Modena Wuxi (2012) and Modena Wuhan (2012). Outside China, Modena will make its debut in Vietnam in 2011 and Singapore in 2012.
Frasers Hospitality Pte Ltd currently manages 35 properties around the world under both the Fraser and Modena marques - a total of 5,000 individual residences in 21 cities worldwide. And with another 6,000 residences on the drawing board, the company is on course to manage more than 10,600 individual residences by 2012.
About Frasers Hospitality Pte Ltd
Frasers Hospitality Pte Ltd, the hospitality arm of Frasers Centrepoint Limited, a wholly-owned subsidiary of Fraser and Neave, Limited, is a global serviced residence owner and management company with Gold-Standard residences across Europe, North Asia, Southeast Asia, Middle East and Australia.
Frasers Hospitality Pte Ltd commits to “meeting the unique needs of the executive travellers through continuous innovation”, and providing its customers with the space, family and community away from home. Conceived with the lifestyle preferences of today's discerning extended stay executive travellers in mind, Frasers Hospitality Pte Ltd has three brand offerings - Fraser Suites, Fraser Place and Fraser Residence. A second brand, Modena, which targets the professional who spends the majority of his or her time travelling, was established under the Frasers Hospitality umbrella in July 2009. For more information on Frasers Hospitality Pte Ltd, please visit www.frasershospitality.com
About Modena
Modena was developed under the Frasers Hospitality Pte Ltd umbrella as its second brand to address the needs of the emerging 'road warrior', the professional who spends the majority of her or his time travelling, whose business and leisure hours have merged into one, creating the need for a style of serviced residences that specifically focus on their lifestyle needs.
About Frasers Centrepoint Limited
Frasers Centrepoint, the fully-owned property arm of Singapore-listed consumer group Fraser and Neave, Limited, is one of Singapore's top property companies, with total assets close to S$9 billion. To date, the company has a combined global land bank in excess of 30 million sq ft.
From owning just a single shopping mall in 1983, Frasers Centrepoint has since grown to become an integrated real estate company with a portfolio of residential, commercial and serviced apartment properties spanning 13 countries across Asia, Australasia, Europe and the Middle-East. Its serviced residences management company, Frasers Hospitality, has award-winning gold-standard serviced residences in 21 gateway cities. Frasers Property, FCL's international property arm, develops world-class projects in UK, Australia, New Zealand, China, Thailand and Vietnam.
FCL's listed entities comprise Frasers Centrepoint Trust (FCT, a retail trust), Frasers Commercial Trust (FCOT, an office/business space trust) and Frasers Property China Limited (FPCL).
As a testament to its excellent service standards, best practices and support of the environment, the company is the proud recipient of numerous awards and accolades both locally and abroad.
Website : www.fraserscentrepoint.com http://www.fraserscentrepoint.com
About Fraser and Neave, Limited
Fraser and Neave, Limited (F&NL) is a leading Asia Pacific Consumer Group with expertise and prominent standing in the Food & Beverage, Property and Publishing & Printing industries.
Leveraging its strengths in marketing and distribution; research and development; brands and financial management; as well as years of acquisition experience, F&NL provides key resources and sets strategic directions for its subsidiary companies across all three industries.
Listed on the Singapore Stock Exchange, F&NL ranks as one of the most established and successful companies in the region with an impressive array of renowned brands that enjoy strong market leadership. It has shareholders' funds of close to S$6 billion and total assets employed of over S$13 billion. F&NL is present in over 20 countries spanning Asia Pacific, Europe and the USA and employs about 18,000 people worldwide.
For more information on F&NL, please visit www.fraserandneave.com.
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