Acquisitions & Hotel Openings

Cosmopolitan of Las Vegas to Open December 15, 2010

Reservation Lines Go Live Featuring Special 'So Totally Over It' Grand Opening Package for Early Bookings

July 1, 2010 - The Cosmopolitan of Las Vegas, a new 2,995-room casino-resort opening in the heart of the Las Vegas Strip, will welcome its first guests December 15, 2010. Reservation lines are now open for the much anticipated opening of this new luxury resort.

To celebrate this milestone, The Cosmopolitan is offering guests the option to book the exclusive 'So Totally Over It' package for their stay. The package includes overnight accommodations in a Wraparound Terrace Suite, a luxurious suite featuring panoramic views of the city. Guests will also enjoy stunning views of the Vegas Strip over complimentary cocktails for two on the terrace. The 'So Totally Over It'* experience is now available for stays between December 15, 2010 and May 29, 2011.

The Cosmopolitan will feature two 50-story towers across 8.7 acres of land, each featuring oversized residential style living space and expansive one-of-a-kind private terraces. The spaces are designed by a spectacular team of interior architects including David Rockwell, Jeffrey Beers, Adam D. Tihany and the Friedmutter Group.

Guests will enjoy diverse dining experiences from the country's top chefs - all new to Las Vegas - including, Jaleo and China Poblano restaurants by Chef Jose Andres, Blue Ribbon Sushi Bar & Grill by restaurateurs Bruce and Eric Bromberg; Comme Ca by Los Angeles chef David Myers; New York City's Estiatorio Milos by restaurateur Costas Spiliadis; Scarpetta and D.O.C.G. by award-winning chef Scott Conant; and popular steakhouse STK from The One Group.

Situated at the heart of the Las Vegas Strip, The Cosmopolitan of Las Vegas is located at 3708 Las Vegas Blvd. South directly between CityCenter and the Bellagio. The resort's uniquely vertical multi-tower design offers spectacular views of the vibrant city. The new 2,995-room resort features oversized residential-style living spaces with expansive, one-of-a-kind private terraces. Resort features include 100,000 square feet of casino space; 60,000 square feet of world class shopping; 43,000 square feet of spa, healthclub and salon offerings; three unique pool experiences and multi-level integrated nightclubs. Signature restaurants include: Jaleo and China Poblano restaurants by Chef Jose Andres, Blue Ribbon Sushi Bar & Grill by restaurateurs Bruce and Eric Bromberg; Comme Ca by Los Angeles chef David Myers; New York City's Estiatorio Milos by restaurateur Costas Spiliadis; Scarpetta and D.O.C.G. by award-winning chef Scott Conant; and popular steakhouse STK from The One Group.

  • The package price starts at $330 and can be reserved by visiting ww.cosmopolitanlasvegas.com or calling 877.551.7772, booking code BOVR11. Please note this package is subject to availability and some restrictions may apply.
Coming Up In The June Online Hotel Business Review


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Feature Focus
Sales & Marketing: The Rise of the Millennials
Hotel Sales & Marketing departments have endured massive change in the past few years in terms of how they conduct their business, and there is little evidence to suggest that things will be slowing down anytime soon. Technological advances continue to determine how they research, analyze, plan, engage and ultimately sell to their customers. Though "traditional" marketing is still in the mix, there has been a major shift in focus toward online marketing. First and foremost is an understanding of who their primary audience is and how to market to them. Millennials (those born between 1981-1997) are the fastest growing customer segment in the hospitality industry, and they are expected to represent 50% of all travelers by 2025. With the rise of millennial consumers, sales and marketing efforts will need to be more transparent and tech savvy, with a strong emphasis on empathy and personal customer connection. Social media is essential for this demographic and they expect hotels to engage them accordingly. Other targeted groups include cultural buffs, foodies, LGBT, and multi-generational travelers - all of whom are seeking novel experiences tailored specifically to their interests and needs. Finally the Baby Boomers are still a force to be reckoned with. They are currently the wealthiest generation and are becoming increasingly tech savvy, with 33% of internet users now falling into this demographic. It is imperative that hotels include this generation when it comes to their 2016 digital marketing strategies. The June Hotel Business Review will examine some of these markets and report on what some sales and marketing professionals are doing to address them.