Acquisitions & Hotel Openings

Cosmopolitan of Las Vegas to Open December 15, 2010

Reservation Lines Go Live Featuring Special 'So Totally Over It' Grand Opening Package for Early Bookings

July 1, 2010 - The Cosmopolitan of Las Vegas, a new 2,995-room casino-resort opening in the heart of the Las Vegas Strip, will welcome its first guests December 15, 2010. Reservation lines are now open for the much anticipated opening of this new luxury resort.

To celebrate this milestone, The Cosmopolitan is offering guests the option to book the exclusive 'So Totally Over It' package for their stay. The package includes overnight accommodations in a Wraparound Terrace Suite, a luxurious suite featuring panoramic views of the city. Guests will also enjoy stunning views of the Vegas Strip over complimentary cocktails for two on the terrace. The 'So Totally Over It'* experience is now available for stays between December 15, 2010 and May 29, 2011.

The Cosmopolitan will feature two 50-story towers across 8.7 acres of land, each featuring oversized residential style living space and expansive one-of-a-kind private terraces. The spaces are designed by a spectacular team of interior architects including David Rockwell, Jeffrey Beers, Adam D. Tihany and the Friedmutter Group.

Guests will enjoy diverse dining experiences from the country's top chefs - all new to Las Vegas - including, Jaleo and China Poblano restaurants by Chef Jose Andres, Blue Ribbon Sushi Bar & Grill by restaurateurs Bruce and Eric Bromberg; Comme Ca by Los Angeles chef David Myers; New York City's Estiatorio Milos by restaurateur Costas Spiliadis; Scarpetta and D.O.C.G. by award-winning chef Scott Conant; and popular steakhouse STK from The One Group.

Situated at the heart of the Las Vegas Strip, The Cosmopolitan of Las Vegas is located at 3708 Las Vegas Blvd. South directly between CityCenter and the Bellagio. The resort's uniquely vertical multi-tower design offers spectacular views of the vibrant city. The new 2,995-room resort features oversized residential-style living spaces with expansive, one-of-a-kind private terraces. Resort features include 100,000 square feet of casino space; 60,000 square feet of world class shopping; 43,000 square feet of spa, healthclub and salon offerings; three unique pool experiences and multi-level integrated nightclubs. Signature restaurants include: Jaleo and China Poblano restaurants by Chef Jose Andres, Blue Ribbon Sushi Bar & Grill by restaurateurs Bruce and Eric Bromberg; Comme Ca by Los Angeles chef David Myers; New York City's Estiatorio Milos by restaurateur Costas Spiliadis; Scarpetta and D.O.C.G. by award-winning chef Scott Conant; and popular steakhouse STK from The One Group.

  • The package price starts at $330 and can be reserved by visiting ww.cosmopolitanlasvegas.com or calling 877.551.7772, booking code BOVR11. Please note this package is subject to availability and some restrictions may apply.
Coming Up In The June Online Hotel Business Review


Feature Focus
Hotel Sales & Marketing: The Shift to Digital is Leading the Way
Hotel Sales & Marketing departments have been dramatically transformed in recent years. Advances in technology have prompted changes in consumer buying habits, and these professionals have had to adapt to keep up. Like so many other facets in the industry, the shift to digital is leading the way. An established online presence provides marketing professionals with more direct interaction with their guests; the capacity to collect more detailed information about them; and an increased ability to share their brand stories. These endeavors can be accomplished through website usage but increasingly, social media is assuming a larger role in the digital mix. Social media has moved marketing into a new era. Hotels that offer a good product, at a good value, and consistently deliver that product and price, will benefit from thousands of people who view positive comments on travel review sites. Online reviews continue to be a popular way for users to determine which companies they can trust. And though online marketing may have changed how professionals connect with and convert customers, they still need to focus on traditional marketing channels as well - ones that are cost-effective; protect price integrity; and which generate the most bookings. Some of the larger chains are employing efforts that feature both a top down (global) and bottom up (local) approach to ensure that new business is generated from the greatest number of sources. These include the use of loyalty programs, monthly e-mail newsletters, brand identity tools, advertising campaigns tailored to specific regions, regional marketing co-op programs, and business-to-business marketing campaigns. The November Hotel Business Review will examine some of these critical issues and explore what some sales and marketing professionals are doing to address them.