Acquisitions & Hotel Openings

Cosmopolitan of Las Vegas to Open December 15, 2010

Reservation Lines Go Live Featuring Special 'So Totally Over It' Grand Opening Package for Early Bookings

July 1, 2010 - The Cosmopolitan of Las Vegas, a new 2,995-room casino-resort opening in the heart of the Las Vegas Strip, will welcome its first guests December 15, 2010. Reservation lines are now open for the much anticipated opening of this new luxury resort.

To celebrate this milestone, The Cosmopolitan is offering guests the option to book the exclusive 'So Totally Over It' package for their stay. The package includes overnight accommodations in a Wraparound Terrace Suite, a luxurious suite featuring panoramic views of the city. Guests will also enjoy stunning views of the Vegas Strip over complimentary cocktails for two on the terrace. The 'So Totally Over It'* experience is now available for stays between December 15, 2010 and May 29, 2011.

The Cosmopolitan will feature two 50-story towers across 8.7 acres of land, each featuring oversized residential style living space and expansive one-of-a-kind private terraces. The spaces are designed by a spectacular team of interior architects including David Rockwell, Jeffrey Beers, Adam D. Tihany and the Friedmutter Group.

Guests will enjoy diverse dining experiences from the country's top chefs - all new to Las Vegas - including, Jaleo and China Poblano restaurants by Chef Jose Andres, Blue Ribbon Sushi Bar & Grill by restaurateurs Bruce and Eric Bromberg; Comme Ca by Los Angeles chef David Myers; New York City's Estiatorio Milos by restaurateur Costas Spiliadis; Scarpetta and D.O.C.G. by award-winning chef Scott Conant; and popular steakhouse STK from The One Group.

Situated at the heart of the Las Vegas Strip, The Cosmopolitan of Las Vegas is located at 3708 Las Vegas Blvd. South directly between CityCenter and the Bellagio. The resort's uniquely vertical multi-tower design offers spectacular views of the vibrant city. The new 2,995-room resort features oversized residential-style living spaces with expansive, one-of-a-kind private terraces. Resort features include 100,000 square feet of casino space; 60,000 square feet of world class shopping; 43,000 square feet of spa, healthclub and salon offerings; three unique pool experiences and multi-level integrated nightclubs. Signature restaurants include: Jaleo and China Poblano restaurants by Chef Jose Andres, Blue Ribbon Sushi Bar & Grill by restaurateurs Bruce and Eric Bromberg; Comme Ca by Los Angeles chef David Myers; New York City's Estiatorio Milos by restaurateur Costas Spiliadis; Scarpetta and D.O.C.G. by award-winning chef Scott Conant; and popular steakhouse STK from The One Group.

  • The package price starts at $330 and can be reserved by visiting ww.cosmopolitanlasvegas.com or calling 877.551.7772, booking code BOVR11. Please note this package is subject to availability and some restrictions may apply.
Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.