Sol Melia Announces Two New Resorts in Mexico

Paradisus Playa Del Carmen and Paradisus Xaman

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. April 30, 2010

April 29, 2010 - Sol Melia The Paradisus Riviera Cancun Hotel has been sold by the Sol Melia hotel portfolio after 9 years of management in preparation for the launch of two new flagship resorts, Paradisus Playa del Carmen and Paradisus Xaman. Sol Melia announced today its sale of shares in the Paradisus Riviera Cancun to majority shareholder, Martinon, to further focus on completing the construction of what are expected to be the finest resorts in Mexico's Riviera Maya.

• Sol Melia's existing property, Paradisus Riviera Cancun sold to accommodate bold new vision of all-inclusive luxury in Mexico's most prestigious resort destination

• The Spanish hotel company, one of the market leaders in Latin America & the Caribbean, sets its sights firmly on the future expansion of its Paradisus brand

The Paradisus Riviera Cancun Hotel has been sold by the Sol Melia hotel portfolio after 9 years of management in preparation for the launch of two new flagship resorts, Paradisus Playa del Carmen and Paradisus Xaman. Sol Melia announced today its sale of shares in the Paradisus Riviera Cancun to majority shareholder, Martinon, to further focus on completing the construction of what are expected to be the finest resorts in Mexico's Riviera Maya.

Paradisus Playa del Carmen and Paradisus Xaman, a name inspired by the indigenous Mayan word for the area, will be located in Riviera Maya's prestigious Playa del Carmen enclave on Mexico's eastern shore renowned for pristine white sand beaches and turquoise water.

"In times of change we must capitalize on opportunities, focusing on products which exceed the expectations of our guests, especially in the areas of sustainability, and qualitative value," says Gabriel Escarrer Jaume, Vice Chairman and Chief Executive Officer of Sol Melia. In addition, these properties are in line with the company's planned growth and existing CAPEX commitments for the following years.

Facilities and amenities for Paradisus Playa del Carmen include 534 suites, 122 of which are Royal Service and two Presidential; six restaurants, five bars and a signature Gabi Beach Club.

The Paradisus Xaman will feature 325 suites including two Presidential suites -- most notably 120 Family Concierge suites which allow for two & three bedroom suite configurations, unique in catering to the luxury family segment. The hotel will feature five restaurants and four bars in addition to a Gabi Beach Club and a Kid's Zone.

Both resorts will share a 20,000-square-foot YHI Spa and Health Club and more than 12,000 square feet of flexible meeting space. Each resort will also feature dramatic free form pools and artful landscapes which have become a brand signature. Complimentary life-enriching classes such as sushi making, wine tasting, etc. will also be available at both properties.

Paradisus Resorts are sophisticated, luxury all-inclusive resorts owned and operated by the Spanish brand Sol Melia Hotels & Resorts, one of the most successful hotel companies in the world. The two new resorts will join three existing properties, located in Costa Rica and two in the Dominican Republic.

Paradisus Resorts are elegantly designed with attention to every detail in mind. Spectacular architecture, world-class cuisine and premium service achieve the goal of allowing guests to experience ultimate relaxation in a stress-free and upscale environment, with the luxury of not once having to reach for a wallet. All properties reflect their surrounding environments and are set amid lush tropical gardens, chic restaurants, lavish suites, award-winning spas, pristine beaches and oversized, stylish swimming pools.

"Each Paradisus resort is envisioned as an oasis of modern design and decor for the sophisticated traveler who wants it all," said Alvaro Tejeda Schroder, Senior Vice President for Sol Melia's Premium Portfolio of hotels. "The pairing of award winning restaurant concepts with luxurious accommodations and exceptional service sets Paradisus as the gold standard amongst all-inclusive resorts."

Both properties were designed by Sol Melia's prestigious, Spanish architect, Alvaro Sans, to work harmoniously with Playa del Carmen's climate, magnificent terrain and stunning coastline. More a seaside palace than a resort, the Paradisus Playa del Carmen features an impressive amphitheatre overlooking the Gulf of Mexico, offering intimate environments as well as wide open, expansive spaces.

Sol Melia continues to invest in existing properties most recently infusing $10 million dollars into the refurbishment of 160 suites at the Paradisus Punta Cana property, which will be completed in November 2010.