Siegel Group to Open Rumor Hotel in June

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. April 15, 2010

LAS VEGAS, NV - April 14, 2010 - It seems that every decade, Las Vegas produces a few genuine mavericks with the vision to take a new path and veer from the status quo. The 90's saw Steve Wynn, Peter Morton and George Maloof change the way things were done. Now, in 2010, the Las Vegas landscape has changed; business is different and the old paradigm of building bigger and larger no longer works. Today, it is about being different and unique—new ideas, new concepts and that is what makes the timing right for Stephen Siegel, founder and president of The Siegel Group, to jump into the game and create a new category of Las Vegas lodging—the Boutique Chic Retreats.

While some of the mega-resorts have tried to describe themselves as having boutique qualities, their claims ring false based on their sheer size and platform. The Siegel Group, the Las Vegas and Los Angeles-based hotel, real estate and business development company, is now setting a new standard by creating the ultimate Las Vegas escape destinations with five distinctive Las Vegas boutique hotel properties: Rumor (opening June 2010); The Artisan; Gold Spike Hotel & Casino; Oasis at Gold Spike and The Resort on Mount Charleston.

The Siegel Group's hotels are the new face of the Las Vegas experience: contemporary, stylish and designed with the culturally creative in mind. Located in areas once known primarily by locals, each hotel now stands at the nexus of hip, fun and sexy.

“I'm told every day I'm crazy to be entering into the market with a new concept during such tough times; I love that!” explains Siegel. “We have created a new niche product not available in Las Vegas, but there are people who want it and I'm going to deliver it. I remember when Steve Wynn built The Mirage, people said it would be too big and when he opened Bellagio they said that it would be too luxurious. There were countless naysayers who predicted Peter Morton's Hard Rock Hotel would fail and no one thought George Maloof's plan to launch his hotel with an MTV reality show would work, but it did. No one believed there was a market for what they envisioned; those are the types of people I plan on emulating. These are different times, and I plan on delivering a different type of Las Vegas hotel.”

Each of Siegel's properties is distinctive in size, style and ambiance, but all provide locals and out-of-town visitors with a hotel experience like none other in the city. The hotel's showcase Siegel's vision for the ultimate urban getaway for business or pleasure, all setting the new standard for design, cool vibes, accessibility, relaxation and value in Las Vegas.

“Las Vegas is not thought of as a boutique hotel city like New York, Miami or San Francisco. For years, the only idea in Las Vegas was to build bigger, but The Siegel Group philosophy is to offer something entirely innovative: something smaller with the personal customer touch. We want to create an experience that feels exclusive, comfortable, relaxed and has great value,” says Siegel. “Each of our five boutique hotels provides a reprieve from the grind and grandiose normally associated with Las Vegas. From the minute you enter into any of the lobbies, the design, music and atmosphere will instantly take the edge off; it is immediately apparent you have entered into a new type of Las Vegas experience.”

From the Harmon corridor to downtown Las Vegas to Strip adjacent to the surrounding mountains just 40 minutes away, The Siegel Group's Boutique Chic Retreats represent a new “state-of-mind” for Las Vegas hotel properties.