Acquisitions & Hotel Openings

Two Kessler Hotels Join Marriott's Autograph Collection

Kessler's Grand Bohemian Hotel Orlando and Bohemian Hotel Celebration

BETHESDA, MD / ORLANDO, FL - April 13, 2010 - The Kessler Collection and Marriott International, Inc., are pleased to announce two Orlando hotels, Grand Bohemian Hotel and Bohemian Hotel Celebration, as the newest members of the Autograph Collection.

Earlier this year, Marriott introduced the Autograph Collection, a group of independent hotels and resorts representing upper-upscale and luxury properties with distinctive personalities. To launch the Autograph Collection, Marriott has partnered with The Kessler Collection. Seven Kessler properties will soon all be a part of the Autograph Collection.

"It's exciting to see our vision for independent hotels offering a high level of personalized, intuitive guest service adopted by the internationally respected Marriott brand," said Richard Kessler, CEO, The Kessler Collection. "The global exposure and reservations potential offered by Marriott is outstanding, and I have great confidence in the plans developed for the Autograph Collection. Today it is with great pleasure that I witness two of our Orlando hotels joining this strong brand."

Grand Bohemian Hotel in Orlando offers guests chic luxury with an artist edge and AAA Four-Diamond service in the heart of the city's business and entertainment district. This downtown landmark of music, art and cuisine is home to an unprecedented collection of more than 150 rare works of art.

Bohemian Hotel Celebration is an upscale, charming boutique hotel in Celebration, Florida just minutes from Walt Disney resorts. This AAA Four-Diamond hotel is nestled in a peaceful lakeside oasis and will soon feature a cosmopolitan lobby-lounge and intimate lakeside dining in its new bar and grill concept restaurant.

"The Grand Bohemian Hotel and Bohemian Hotel Celebration will surely resonate with this new and prominent niche of potential hotel guests seeking high-quality, intimate, and distinctive boutique experiences now offered through the Autograph Collection," said Sholeh Kia, General Manager, Grand Bohemian Hotel.

"By welcoming Grand Bohemian Hotel Orlando and Bohemian Hotel Celebration and future Kessler properties into the Autograph Collection, Marriott has expanded the experiential offering to our guests around the world, including our 31 million Marriott Rewards members," said Don Semmler, executive vice president of global full service brands for Marriott. "Few hoteliers match Richard Kessler's dedication to the business and passion for the arts. We are pleased to offer our Marriott customers the opportunity to enjoy the truly unique guest experiences his team has created."

The Kessler Collection, based in Orlando, is one of the few remaining family-owned hotel management groups nationally. Founder and CEO, Richard Kessler, a distinguished hotelier and avid art collector, is known for his community-minded focus. Since 2002, Kessler has made significant donations to the Orange County Public School system through the OCPS/Kessler Grand Bohemian Hotel Scholarship Fund to support excellence in teaching in the fine arts. Kessler's collection of independent properties, three of which are located in the Orlando area, are widely regarded as inspiring and unique, delivering a truly unparalleled experience through the use of distinctive architecture, stylish interiors, rare art and progressive music.

Kessler's private art collection boasts more than 10,000 works of art, ranging from oil paintings to glass, wood and bronze sculptures, among other mediums. Thousands of these works of art are displayed in Kessler Collection properties.

To commemorate the new partnership with Marriott International and the prestigious Autograph Collection, Kessler has commissioned the painting of an original work of art from noted expressionist-colorist Jean Claude Roy. All visitors to Kessler hotels in the Autograph Collection before May 1, 2010 will have a chance to win Roy's original work of art. Six winners will also be selected to receive a limited edition giclee of the piece.

Five additional Kessler Collection properties currently hold or will soon hold the Autograph Collection designation:
El Monte Sagrado, Taos, N.M.
Casa Monica Hotel, St. Augustine, Fla.
The Mansion on Forsyth Park, Savannah, Ga.
Bohemian Hotel Riverfront, Savannah, Ga.
Grand Bohemian Hotel, Asheville, N.C.

For reservations at Grand Bohemian Hotel in Orlando, please call 888/213-9110. For reservations at Bohemian Hotel Celebration please call 888/249-4007.

Coming Up In The January Online Hotel Business Review

Feature Focus
Mobile Technology: The Relentless Pace of Change Continues
As the relentless pace of change in Mobile Technology continues unabated, the entire hotel industry is challenged to adapt and evolve in order to keep up. Every aspect of hotel operations is affected by advancements in mobile communications - from the front desk to room service, from marketing to maintenance, from housekeeping to food and beverage - and everywhere in between. Hotel guests now predominantly research and book their reservations on a mobile device and soon, if current trials are successful, they will also be able to self check-in, use their smart phone as their room key, order food and beverages from anywhere on the property, and link their own mobile devices to in-room entertainment centers so they can access and enjoy their own content. This mobile-powered behavior presents tremendous opportunities for in-location marketing. In-location marketing - which includes tactics such as geo-targeting and geo-fencing, proximity and beacon technology - uses varying location-aware capabilities that reside within mobile devices (think GPS, WiFi, Bluetooth and NFC) to reach guests directly on their mobile devices with marketing or customer service-focused messages and alerts - inside or near a hotel?s location. Location-focused strategies can be used in a number of new and exciting ways to attract guests to hotel properties, especially as technologies evolve and become more widely adopted by hotels and their guests alike. Hotels must make the necessary investments in their own internal communications infrastructure, not only to meet their guests? expectations but to update and streamline hotel operations. The January Hotel Business Review will examine which mobile strategies some operators have adopted in order to meet these challenges, and will report on the solutions that are proving to be most advantageous for both companies and their guests.