Frasers Expands into Middle East

Luxurious Fraser Suites Seef Bahrain Opens in City's Premier Business & Entertainment District.

. March 26, 2010

MARCH 25, 2010 - Frasers Hospitality Pte Ltd (Fraser) today marked the beginningof a major presence in the Middle East with the grand opening of Fraser Suites Seef Bahrain,the first of five properties to come on line throughout this region over the next two years.The 19-storey Kingdom of Bahrain property sets new standards for luxury accommodation inthe city, with 91 one or two bedroom suites and three stunning penthouses. Each flooraccommodates just eight suites for greater privacy and security, and the elegant interiordesign is complemented by the highest quality fixtures and fittings - including HermanMiller furniture, BOSE sound system and an iPod docking station in every apartment.It is the only international-class accommodation with direct access to the city's exclusiveSeef Mall, Bahrain's premier shopping and entertainment destination.

Fraser Suites Seef Bahrain's grand opening was held under the patronage of Her Excellency,Shaikha Mai Bint Mohammed Al Khalifa, Minister of Culture and Information. The guest-ofhonourwas His Excellency Mr Wong Kwok Pun, Ambassador of the Republic of Singaporeto the Kingdom of Saudi Arabia.

Fraser Suites Seef Bahrain was developed by Seef Properties, one of Bahrain's largest realestate companies, which owns and manages various commercial properties including SeefMall, the largest shopping and entertainment centre in the Kingdom.The opening of Fraser Suites Seef Bahrain will be followed in quick succession with thelaunch of two more properties, Fraser Suites Dubai and Fraser Suites Doha.Another two properties already on the drawing board -- in Oman and the Kingdom of SaudiArabia -- are scheduled to open within the next two years.“The Middle East remains a most exciting growth area for business and tourism and,strategically for Frasers Hospitality, an important pillar in our global network”, said ChiefExecutive Officer of Frasers Hospitality, Mr Choe Peng Sum.“The Kingdom of Bahrain's growth is predicated on a rapidly diversifying economy withimpressive expansion into new areas such as tourism, manufacturing, trade and commerce.”“The city's forecast of an estimated 6.7 percent growth in international arrivals this year,together with a sharp demand-supply imbalance in the hospitality sector, set the scene for asuccessful start to our expansion through the region.” he added.Frasers Hospitality currently manages 31 properties - a total of 4,800 individual residences --in 19 cities worldwide.

This year, the company will open a total of 16 new properties, 12 under the Fraser brand and4 under the new Modena brand and will make its debut in 12 major cities -- Budapest(Hungary), Bangalore (India), Doha (Qatar), Dubai (United Arab Emirates), Kuala Lumpur(Malaysia), New Delhi (India), Osaka (Japan), Bahrain (Middle East), Chengdu (China),Guangzhou (China), Suzhou (China) and Tianjin (China).

With another 6,000 residences already on the drawing board, the company is on course tomanage more than 10,600 individual residences by the end of 2012.

About Frasers Hospitality Pte Ltd
Frasers Hospitality Pte Ltd, the hospitality arm of Frasers Centrepoint Limited, a wholly-owned subsidiary ofFraser and Neave, Limited, is a global serviced residence owner and management company with Gold-Standardresidences across Europe, North Asia, Southeast Asia, Middle East and Australia.Frasers Hospitality Pte Ltd commits to “meeting the unique needs of the executive travellers through continuousinnovation”, and providing its customers with the space, family and community away from home. Conceivedwith the lifestyle preferences of today's discerning extended stay executive travellers in mind, FrasersHospitality Pte Ltd has three brand offerings - Fraser Suites, Fraser Place and Fraser Residence. A secondbrand, Modena, which targets the professional who spends the majority of his or her time travelling, wasestablished under the Frasers Hospitality umbrella in July 2009. For more information on Frasers Hospitality, please visit www.frasershospitality.com

About Frasers Centrepoint Limited (FCL)
Frasers Centrepoint, the wholly-owned property arm of Singapore-listed consumer group Fraser and Neave,Limited, is one of Singapore's top property companies, with total assets close to S$10 billion.From being an owner of a single shopping mall in 1983, Frasers Centrepoint has since grown to become anintegrated real estate company with a global portfolio of residential, commercial and serviced apartmentproperties spanning 13 countries across Asia, Australasia, Europe and the Middle East. Across the globe, itsserviced residences management company, Frasers Hospitality, has award-winning gold-standard servicedresidences in 19 gateway cities.FCL's international property arm, Frasers Property, develops world-class projects in UK, Australia, NewZealand, Thailand, China and Vietnam. Website : www.fraserscentrepoint.com

About Fraser and Neave, Limited
Fraser and Neave, Limited (F&NL) is a leading Asia Pacific Consumer Group with expertise and dominantstanding in the Food & Beverage, Property and Publishing & Printing industries.Leveraging on its strengths in marketing and distribution; research and development; brands and financialmanagement; as well as years of acquisition experience, F&NL provides key resources and sets strategicdirections for its subsidiary companies across all three industries.Listed on the Singapore Stock Exchange, F&NL ranks as one of the most established and successful companiesin the region with an impressive array of renowned brands that enjoy strong market leadership. It hasshareholders' funds of over S$5.5 billion and total assets employed of close to S$14 billion. F&NL is present inover 20 countries spanning Asia Pacific, Europe and the USA and employs about 18,000 people worldwide.For more information on F&NL, please visit www.fraserandneave.com.

Business Contact:

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in March 1970...