California Lodging Industry Association Appoints New EVP/ COO

. March 22, 2010

March 19, 2010 = Bobbie Singh-Allen has been named Executive Vice President and Chief Operating Officer (COO) for the California Lodging Industry Association (CLIA). Singh-Allen is recognized as a leader in the tourism and hospitality industry and most recently, she served as Vice President of Government & Legal Relations for a statewide lodging association.

CLIA Chairman and President Howard Mathews said, " CLIA is extremely fortunate to be able to engage a person like Bobbie Singh-Allen with the experience and knowledge she has, and most of all the quality of leadership she brings to our organization. We enthusiastically welcome her into the CLIA family."

Singh-Allen will be responsible for planning, organizing, and directing the programs and activities of CLIA to assure objectives are achieved and members' needs are met. Singh-Allen will serve as the primary spokesperson for the association and manage the association's membership development activities. She will also be responsible for maintaining and developing relationships with travel industry organizations, educational institutions, government officials, public service organizations and vendors to promote the interests of CLIA throughout the state.

Singh-Allen has an extensive educational and professional background. She was a professional government and community relations consultant for 10 years. Singh-Allen received her J.D. from Lincoln Law School of Sacramento and earned her B.A. and M.A. in Government from California State University, Sacramento. She has more than 15 years experience on housing, real estate, land use, affordable housing, community development and environmental issues. Singh-Allen has represented: non-profit organizations, land developers, homebuilders, sales and marketing groups, political candidates, and transportation groups. She has comprehensive knowledge of local, state and federal government.

Singh-Allen is a native of India and a wife and mother of two children. She has lived in Elk Grove for more than 15 years. Singh-Allen has served on the Elk Grove Teen Center Board of Directors. Currently, she serves on the Elk Grove Food Bank Board of Directors and is an active member of the Rotary Club of Laguna Sunrise.

Bobbie Singh-Allen can be reached at:
[email protected]
(916) 826-2075
California Lodging Industry Association
2520 Venture Oaks Way, Suite 150
Sacramento, CA 95833
www.clia.org

Business Contact:

Bobbie Singh-Allen
T: 916-826-2075
E: [email protected]

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