Broughton Hospitality Names Area Manager for California Desert Hotels
Charlie Robles to oversee three California desert area hotels.
NEWPORT BEACH, CA, January 21, 2010 - Broughton Hospitality, a boutique hotel operations and management company, has appointed Charlie Robles to Area Manager for the company's three desert area hotels.
In his new role, Robles will continue his primary duties as General Manager for the Holiday Inn Resort in Palm Springs, where he is charged with aggressively growing revenue for the 249-room hotel, and will also oversee key operations activities at the Andreas Hotel & Spa in Palm Springs and the Mojave Resort in Palm Desert.
Robles joined Broughton in 2008, and prior to his position at the Holiday Inn Resort, which is managed by Broughton sister company Bandera Hospitality, Robles was the general manager for the Andreas Hotel & Spa, which is owned and operated by Broughton Hospitality.
Robles has over 20 years of experience in the hospitality industry and was the opening GM of the Parker Palm Springs Hotel, where he oversaw hotel renovation and brand re-positioning. He also served as Managing Partner of the Caliente Tropics Resort and has held previous management positions at Joie De Vivre hotels.
In just two years at Broughton Hospitality, Robles has already seen significant company growth and states, “I'm thrilled about the opportunities with Broughton, and I'm extremely proud of the success the Andreas Hotel & Spa has achieved. My primary goal now is to improve hotel operations and elevate the guest experience at the Holiday Inn Resort, and over time, help it evolve into a premier resort destination.”
Broughton Hospitality President, Larry Broughton concludes, “Charlie has world-class hotel experience and entrepreneurial savvy, and he knows how to translate that into amazing guest experiences and positive business results. His success in the Palm Springs market will be instrumental in driving the growth of our desert properties.”
About Broughton Hospitality
Broughton Hospitality was founded in 2001 by Larry Broughton and has been named among the Top 100 hospitality management companies in the United States. Broughton is a former U.S. Army Green Beret and was awarded Ernst & Young “Entrepreneur of the Year” and named “Vetrepreneur of the Year” by the National Veteran-Owned Business Association (NaVOBA). Broughton Hospitality currently owns and operates boutique hotels throughout the country. For more information, visit: www.BroughtonHospitality.com
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