Bill Linehan Appointed CMO for Richfield Hospitality

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. January 06, 2010

DENVER, CO, January 4, 2010 — Richfield Hospitality, a leading hotel management company, today announced that Bill Linehan has joined the firm as chief marketing officer. Linehan assumes the same role at Richfield's sister division, Sceptre Hospitality Resources, which provides third-party GDS connectivity, e-marketing and revenue management.

“Richfield Hospitality is finalizing a new growth strategy that will have a dramatic impact on its third-party hotel management operations, and Bill Linehan has joined us as the final member of our new senior management team,” said Greg Mount, Richfield Hospitality president. “With the plan and team in place, we believe we will have a significant competitive advantage as the hotel industry and economy begin their rebound. We believe the number of hotels that will change hands will increase substantially over the next 18 months, which is the time when most owners select new operators. We intend to expand our leadership position in hotel management and enhance our proven track record of generating optimum profits, improving asset value and providing superior service to our owners and guests.

“Bill brings an in-depth understanding of integrated marketing, combined with deep hotel industry contacts and relationships, which will allow us to provide world-class marketing services and better position Richfield, Sceptre and their properties in the marketplace. He will be responsible for finalizing and articulating our new strategy. With his help, we expect to see planned, sustainable growth over both the short- and long-term for our owners and for Richfield and Sceptre.”

Linehan joins Richfield Hospitality from Hodges Ward Elliott, Inc., a premier hotel brokerage and investment banking firm, where he served as managing director of new business development. His 20-plus year hospitality industry background includes such senior senior-level positions as principal and executive vice president of The North Point Group; vice president of global marketing and new business development for IHG; and global vice president of marketing and strategic development partnerships for Starwood Hotels Resorts Worldwide.

Linehan holds an International Executive Masters of Business Administration from Lancaster University in England and a Bachelor of Science degree from Johnson Wales University.

ABOUT RICHFIELD HOSPITALITY
Richfield Hospitality, Inc. is a leading hotel management company with a premier track record of maximizing profitability and improving asset values for hotel owners. Richfield and its affiliates offer proven solutions and expertise to approximately 500 hotels and resorts. From hotel operations and property management to electronic distribution and interactive marketing, Richfield achieves superior operating results through its strong commitment to owners, guests and associates. Based in Denver, Richfield is part of City Developments Limited, one of the world's largest real estate, hotel investment and technology conglomerates with a market capitalization exceeding US$6 billion. Additional information about Richfield Hospitality may be found at the company's website www.richfield.com.

ABOUT SCEPTRE HOSPITALITY RESOURCES
Sceptre Hospitality Resources provides marketing services to more than 450 hotels worldwide. It focuses on maximizing revenues for full-service hotels and resorts through leading-edge GDS connectivity, revenue management strategies, reservation call centers, direct booking engines, website design and optimization, e-marketing and advertising and social media solutions. Additional information about Sceptre may be found at its website, www.esceptre.com.

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