GuestCentric Introduces Breakthrough Customer Engagement Platform for Hotels

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. November 19, 2009

FAIRFIELD, NJ. November 19, 2009. GuestCentric, the premier Software-as-a-Service provider for the independent hotel industry, announced the launching of a breakthrough customer engagement platform. The word-of-mouth revolution led by the explosive growth of social networking sites Twitter and Facebook gives hotels access to a new direct distribution and marketing channel to customers.

This new platform allows hotel operators to easily expand their brand with the use of viral marketing strategies and at the same time engage social networking customers by making them feel special.

GuestCentric's Customer Engagement platform includes:

• Guest finder
  GuestCentric's Guest finder helps hoteliers to easily find potential customers that are planning a trip to a specific city or are looking for specific dates, features etc.

• Portable booking link
  This gadget enables hoteliers to create a link to the booking engine and sell a specific promotion or room type at a specific date and easily send it to a specific social media customer, embed in an email, etc.

• Special Twitter Promotion
  GuestCentric has the first booking engine with a native Twitter follower restriction that allows hoteliers to offer special deals and packages to hotel followers.

• Itinerary sharing
  GuestCentric is the first booking engine that allows sharing trip information with friends. This viral marketing tool extends the brand by reaching out to thousands of people using the social media outlets.

• Reputation
  The Customer Engagement platform searches, monitors and consolidates what people are saying about a property in a multitude of social media channels like TripAdvisor, Twitter, blogs, news, Facebook and others.

"Social media allows hoteliers to engage customers, know who they are, what they want, anticipate their needs and service them better," said Pedro Colaco GuestCentric President and CEO. "GuestCentric's customer engagement platform enables hoteliers to make guests forget about their bad experiences prior to arrival to the hotel, and encourage them to write about great experiences. This positive energy will generate brand awareness and increased bookings."

To see our video click this link: http://www.youtube.com/watch?v=5wcJtQ2Vo7M

About GuestCentric

Committed to level the playing field for Independent Hotels by creating the leading online platform for hospitality applications, GuestCentric developed the first Next-Generation Online Marketing and Interactive Booking Platform.

GuestCentric's Software as a Service platform allows independent hotels to develop long-standing relationships with guests, improve online revenues and lower expenses associated with online distribution. Through the use of Web 2.0 technologies, GuestCentric provides easy-to-use tools at reasonable prices that up until now only available for hotels with big budgets.

With GuestCentric's platform, operators of independent hotels are now for the first time able to harness the distribution and customer relationship power that the Internet provides and can finally provide the rich online and off line experience that demanding guests expect without entering time-consuming and expensive customization projects. Using a web browser, hotel managers can create a professional-looking website, yield prices, accept and confirm pending reservations with just a few clicks.

With no software to install, hotel managers can simply use their web browser to access GuestCentric's back-office tool. Built to be as easy-as-email, the GuestCentric back-office allows them to have full control over their online presence. Most importantly, the platform creates guest profiles to quickly identify the most profitable guests and target them for special offers, promotions or loyalty programs.

Contact:
Karla Martinez
001-203-517-0715
[email protected]