Barcel'o Appoints Ana Diaz-Coreas DoS - West Coast
FAIRFAX, VA, October 5, 2009 -Barcel'o Hotels & Resorts, a leading global hotelier for more than 75 years, announces the appointment of Ana Diaz-Coreas to director of sales - west coast. In her new Los Angeles-based position, Diaz-Coreas will be responsible for the sales and promotion of Barcel'o resorts located on the West Coast of Mexico, with particular emphasis on driving sales to the all-new Barcel'o Los Cabos Palace Deluxe, debuting later this year.
With more than two decades of sales experience in the tourism and hospitality industry, Diaz-Coreas previously served as director of sales for North America at both Barcel'o Karmina Palace Deluxe in Manzanillo, Mexico, and Barcel'o La Jolla de Mismaloya in Puerto Vallarta, Mexico. She also brings with her prior sales experience with Mayan Group Resorts and Blue Bay Resorts, among other hotel and travel-related companies.
In her new role, Diaz-Coreas will assist with the December 2009 grand opening of the newest Barcel'o property, Barcel'o Los Cabos Palace Deluxe, a 626-all-suite, all-inclusive resort offering 34 unique swim-up suites, the first and only swim-up suites in the destination. She will also work to increase awareness of the hotelier's "B Partner" program. Announced earlier this year, the "B Partner" loyalty program offers North American travel agents the opportunity to earn complimentary stays at select Barcel'o resorts throughout Mexico, Costa Rica and the Dominican Republic, simply by booking a minimum number of room-nights and registering them at http://www.BarceloPartnerClub.com.
"Ana joins our team during an exciting and important time for the company, both as we expand the 'B Partner' loyalty program and as we open a new resort," said Claudio Zboznovits, vice president of Barcel'o Hotels & Resorts sales and marketing in the U.S. and Canada. "With her extensive industry experience, coupled with in-depth knowledge of Barcel'o and its core philosophies, Ana will surely help the company achieve its goal of becoming a more familiar name in North America."
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