W Hotels Opens the New W Barcelona

First Western European Hotel

. October 01, 2009

OCTOBER 1, 2009 W Barcelona is designed by world-renowned Spanish architect Ricardo Bofill. Situated at Nova Bocana, where the glamorous Barceloneta beach boardwalk commences, the hotel has a commanding presence against Barcelona's magnificent waterfront and skyline, and has already made its mark as a landmark in an ambitious urban renewal plan for Barcelona's coastline.

The 26-story, slender, sail-shaped W Barcelona sits perpendicular to the dock, showcasing unprecedented sea and city views from virtually every guest room. Global jetsetters and local tastemakers are already referring to the curved sandy and very exclusive bay adjacent to the hotel as Barcelona's very own 'Copacabana,' a reference that alludes to W Barcelona's passion for design and fashion, which will be the key brand differentiators for this emblematic destination.

'Taking the W brand into the dynamic city of Barcelona, a European hub known for fashion, design and architecture, will mark a true milestone in W Hotels' global expansion into the world's most exciting and vibrant destinations,' said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le M'eridien. 'W Barcelona offers stunning architecture and innovative design from Ricardo Bofill, a renowned architect. His leading-edge design will set a dramatic stage for the W brand's unique lifestyle positioning, soon to become a true flagship hotel for the W brand, offering insider access to a world of Wow.'

Through W Hotels' unique and distinctive programming, W Barcelona will provide a contemporary lifestyle experience with a complete service offer. The hotel will feature 473 guest rooms, including 67 suites, two WOW suites and one Extreme WOW suite. W Barcelona will also offer guests Spain's first Bliss(R) Spa; a signature restaurant by famed Michelin-Star rated and acclaimed Catalan Chef, Carles Abellan, featuring unparalleled views of the Barcelona shoreline; Eclipse, a glamorous rooftop bar with stunning vistas over the Mediterranean from London-based nightlife gurus, Ignite Group (the creative minds behind famed London nightclub, Boujis); the signature W lounge welcome experience featuring W BAR for cocktails and WAVE Restaurant; WET, a glamorous infinity-edged pool and bar, all surrounded by multiple sun terraces, inspiring exterior lounge decks, fully equipped cabanas, and one ultra-exclusive Extreme WOW Cabana with Jacuzzi and lounge deck. The hotel also features SWEAT state-of-the-art fitness facility outfitted with Technogym equipment featuring panoramic views of the Mediterranean, complemented by resident DJ sets to inspire high energy work out sessions.

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