STR Reports Canada Performance for Week Ending 19 September

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. September 27, 2009

SEPTEMBER 25, 2009 - The Canadian hotel industry posted declines in all three key performance measurements during the week of 13-19 September, according to data from STR.

In year-over-year measurements, the industry's occupancy decreased 7.4 percent to end the week at 72.7 percent. Average daily rate dropped 7.2 percent to finish the week at CAD$131.72. Revenue per available room for the week decreased 14.0 percent to finish at CAD$95.72.

Among the provinces, New Brunswick reported the largest occupancy increase, up 4.2 percent to 72.1 percent, followed by Prince Edward Island (+0.9 percent to 68.3 percent) and Newfoundland (+0.4 percent to 93.0 percent). Three provinces reported double-digit occupancy decreases: Quebec (-14.5 percent to 71.1 percent); Alberta (-13.4 percent to 67.0 percent); and Saskatchewan (-10.6 percent to 76.8 percent).

Newfoundland experienced the largest ADR increase, up 5.5 percent to CAD$151.79. Two other provinces reported ADR increases: Saskatchewan (+1.7 percent to CAD$118.99) and New Brunswick (+0.4 percent to CAD$118.50). Quebec posted the largest ADR decline, falling 15.9 percent to CAD$138.23, followed by Prince Edward Island (-11.9 percent to CAD$109.00) and British Columbia (-10.2 percent to CAD$137.44).

Newfoundland posted the largest RevPAR increase, up 5.9 percent to CAD$141.16, followed by New Brunswick with a 4.6-percent increase to CAD$85.44. Two provinces reported RevPAR decreases of more than 20 percent: Quebec (-28.1 percent to CAD$98.26) and Alberta (-20.6 percent to CAD$90.55).