Hard Rock Announces Opening of Hotel and Cafe in Penang

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. September 21, 2009

SEPTEMBER 21, 2009 - Hard Rock International and Hotel Properties Limited (HPL) are proud to announce the opening of the newest members of the Hard Rock family: Hard Rock Hotel Penang and Hard Rock Cafe Penang. Located in Malaysia, within one of Asia's most popular island destinations, Hard Rock is infusing new excitement and energy into the market, underscoring the brand's strategy to accelerate expansion worldwide.

"We plan to continue our Asian expansion of the Hard Rock brand with unique, new properties - including urban hotel and destination resorts and cafes," commented Hamish Dodds, President and CEO, Hard Rock International. "We have a long-standing and successful partnership with HPL Hotels & Resorts through the Hard Rock Hotel properties in Bali and Pattaya and we are excited to open our third Asian property with them here in Penang."

Hard Rock Hotel Penang is situated on five acres along the famous beaches of Batu Ferringhi, on the northern coast of Penang. The six-story Hard Rock Hotel Penang recently completed a multi-million dollar renovation bringing together superb service, unparalleled amenities and well-appointed accommodations with a rock 'n' roll edge. The renovation added additional rooms and suites, a full-service luxury spa and the highly anticipated Hard Rock Cafe Penang.

The newest hotel in the Hard Rock portfolio holds 233 rooms and 17 suites. All Hillview Deluxe standard guest rooms have 312 square-feet of living space, while the Seaview Studio Suites expand to 570 square-feet. Most of the guest rooms offer stunning beach views, and the ground floor rooms facing the swimming pool feature spectacular private swim-up patios with wood trellis covers. Hard Rock Hotel Penang boasts the only club floor in Batu Ferringhi, known as "Kings Club," located on the top floor of the property. The Kings Club offers a private lounge with stunning sea views and personalized concierge service.

Bringing one of Hard Rock Hotel's trademark experiences to Malaysia, the hotel introduces an oversized free-form pool -- the largest swimming pool in Penang -- totaling 26,000 square feet, equipped with sand islands and lush poolside cabanas. The resort also offers a main ballroom and three function rooms for a total of 6,650 square-feet for private events, weddings, meetings, and exhibitions.

"Penang has eagerly anticipated the entry of an energetic and adventurous hotel brand such as Hard Rock, and we're thrilled to say that it is now a reality" says Stephen Lau, Chairman of HPL Hotels & Resorts. "Our company's projected growth strategy is to continue to open more resorts and hotels in key Asia-Pacific cities that, in partnership with like-minded associates, will assure our guests a satisfying level of comfort backed by personalized service. Hard Rock Hotel Penang could not be more perfect."

The opening of Hard Rock Hotel Penang includes the famous Hard Rock Cafe Penang. Sure to contend as one of the city's premier dining and entertainment destinations, the 3,175 square-feet cafe features a 140-seat restaurant, live concert venue and a Rock Shop complete with Hard Rock's limited-edition merchandise. The cafe will be adorned with pieces from Hard Rock's world-famous memorabilia collection, including items representing both contemporary stars and rock legends, such as Keith Richards, Stevie Nicks, Madonna and many more. Additional key memorabilia items on display include a grey felt Fedora hat worn by Prince when all live tracks for his smash hit "Purple Rain" were recorded, custom-made leather pants and Cruefest t-shirt worn by Vince Neil of Motley Crue on the "Cruefest" Tour, and an outfit by "Junker Designs" worn by Rob Nicholson of Rob Zombie fame during the 2005 OZZFEST Tour.

For more than 38 years, Hard Rock Cafe has offered guests classic American fare in a rock 'n' roll atmosphere. Hard Rock Cafe Penang features a hardwood smoker, which uses the very best Hickory wood chips to slowly cook Hard Rock's classic ribs and chicken to perfection. Hard Rock's Legendary Experience menu is just that - legendary - offering six different mouth-watering Legendary Burgers made from Certified Angus Beef. In addition to its food, Hard Rock offers unmatched specialty drinks from its award-winning bar menu, from Hurricanes and Margaritas, to its Alternative Rock non-alcoholic beverage menu featuring favorites like Wildberry Smoothies and Crushed Velvet "martinis."