Jennifer Williams Named DOSM for Watercolor Inn
SANTA ROSA BEACH, FL, August 27, 2009 - WaterColor Inn & Resort announced today the appointment of Jennifer Williams as director of sales and marketing. Williams brings more than a decade of hospitality experience to the 499-acre resort community on Northwest Florida's beautiful Gulf Coast.
She will oversee all marketing initiatives for the 60-room, AAA Four Diamond WaterColor Inn, in addition to WaterColor's and WaterSound Beach's cottage and condo rental programs. Among her responsibilities are developing strategic marketing partnerships, building e-marketing campaigns and attracting visitors to the resort community.
"Jennifer has extensive experience marketing and selling resort vacation rentals," said Eric Sather, general manager, WaterColor Inn & Resort. "With her leading the charge, we are confident this sector of our business will grow. Her knowledge of social media is also of great value to us as we seek to expand our online presence."
Williams spent the last nine years working at ResortQuest. Most recently she served as director of sales and marketing for ResortQuest Hilton Head, the premier property management company on Hilton Head Island, SC. Among her achievements in this role were the development of a comprehensive social media PR campaign and the creation of the ResortQuest Recommends Program, offering value-added programs to ResortQuest guests and homeowners.
Previously, Williams served as regional director of marketing and sales at ResortQuest Colorado. Prior to this role she was director of sales and marketing at ResortQuest Steamboat in Steamboat Springs, CO, where she developed lucrative relationships with international and domestic wholesalers and tour operators. She also served a four-year stint as director of operations at Steamboat Premiere Properties.
Originally from Harrisonville, MO, Williams is a graduate of the University of Missouri at Columbia and holds a Bachelor of Arts, Psychology.
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