Acquisitions & Hotel Openings

Mohonk Mountain House Appoints Barbara Stirewalt Spa Director

New, $13 million, 30,000-square-foot Spa

NEW PALTZ, NY, February 28, 2006. Barbara Stirewalt has been named Spa Director of the new, $13 million, 30,000-square-foot Spa at Mohonk Mountain House. Her devotion to indigenous spa programs and earth-friendly spa principles provides a perfect complement to the 137- year-old property, with its rich history of ecology. Located in the Shawangunk Mountains overlooking the Hudson Valley and set on 2,200 spectacular acres, Mohonk Mountain House is only 90 miles north of New York City.

With more than 20 years of experience, Stirewalt has helped open spas and fitness centers, provide concept and design development, and train hospitality staff. She most recently served as Spa Director of the Wintergarden Spa and Fitness Center at the Wintergreen Resort in Virginia.

"Stirewalt's extensive career in spas and hospitality, her love of nature, and her desire to provide guests with an experience that will nurture body, mind, and spirit in our unique setting blends all of the qualities we had hoped for in this position," said Bert Smiley, CEO and fourth generation descendant of the hotel's 19 th century founders.

Stirewalt holds a Masters of Professional Studies from Cornell University's School of Hotel Administration, along with multiple certifications in group and aquatic fitness instruction.

Coming Up In The October Online Hotel Business Review


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New Developments and Best Practices on Maximizing Revenue Management
Revenue Management is the application of precision analytics that predict consumer behavior and optimize product availability and price to maximize revenue growth. The primary aim of Hotel Revenue Management is selling the right room to the right customer at the right time for the right price. The essence of this application is in understanding customers' perception of product value and accurately aligning product prices, placement and availability with each customer segment. In the hotel industry, implementing an effective revenue management strategy is a vital component of its operations. In fact, in a recent survey of nearly 500 revenue management professionals in the hotel industry, they predicted that revenue management strategies will become even more targeted and will be supported by increasingly sophisticated technology, as they are applied to other areas within a hotel. In particular, revenue management techniques are likely to be integrated into other hotel income streams, including spas, restaurants, conference/groups and golf courses. As a consequence, the revenue management function will become more crucial to hotel operations, and will likely become a separate department that is under the general managerís supervision. The October issue of the Hotel Business Review will address these significant developments and document how some leading hotels are executing their revenue management strategies.