Acquisitions & Hotel Openings

Mohonk Mountain House Appoints Barbara Stirewalt Spa Director

New, $13 million, 30,000-square-foot Spa

NEW PALTZ, NY, February 28, 2006. Barbara Stirewalt has been named Spa Director of the new, $13 million, 30,000-square-foot Spa at Mohonk Mountain House. Her devotion to indigenous spa programs and earth-friendly spa principles provides a perfect complement to the 137- year-old property, with its rich history of ecology. Located in the Shawangunk Mountains overlooking the Hudson Valley and set on 2,200 spectacular acres, Mohonk Mountain House is only 90 miles north of New York City.

With more than 20 years of experience, Stirewalt has helped open spas and fitness centers, provide concept and design development, and train hospitality staff. She most recently served as Spa Director of the Wintergarden Spa and Fitness Center at the Wintergreen Resort in Virginia.

"Stirewalt's extensive career in spas and hospitality, her love of nature, and her desire to provide guests with an experience that will nurture body, mind, and spirit in our unique setting blends all of the qualities we had hoped for in this position," said Bert Smiley, CEO and fourth generation descendant of the hotel's 19 th century founders.

Stirewalt holds a Masters of Professional Studies from Cornell University's School of Hotel Administration, along with multiple certifications in group and aquatic fitness instruction.

Coming Up In The July Online Hotel Business Review


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Feature Focus
Hotel Spa: Front and Center
The Spa/Wellness movement that exploded a few years back continues to reverberate and expand. Once considered to be an "add on" (which was often relegated to an unused space in the hotel basement), spas are now front and center within the hospitality industry, and hotel management is realizing just how much a luxurious spa can contribute to the bottom line. Room rates are higher. Bar tabs are higher. Food checks are higher. In addition, guests now frequently choose a hotel based on its available spa services, so having a spa within the facility can provide significant financial returns. Plus, guests are using those services in new and novel ways. Some guests are requesting treatments upon arrival (as a way to counter jetlag or to kickstart productivity) and they are often booking their sessions through a hotel app. Some hotels are even offering free massages upon check-in as an inducement to stay. Still other guests are building their entire travel and vacation plans around exotic spa and wellness experiences and of those, thermal hot springs are currently very popular. More and more people are seeking out thermal hot springs as an affordable, social and naturally therapeutic spa experience. Honeymooning couples are seeking out spa packages designed just for them. Couples massages, aromatherapy treatments and nutritious cooking classes make for a romantic and healthy honeymoon they can both enjoy together. Other leading spas are offering stress management courses, classes in meditation and yoga, anti-aging treatments, and spa services designed specifically for men. The July issue of the Hotel Business Review will report on all these trends and developments and examine how hotel spas are integrating them into their operations.