W Opens Doha Hotel & Residences

. April 29, 2009

APRIL 29, 2009 - W Hotels Worldwide, the hotel category buster and industry innovator, marks its entry into the Middle East with the opening of the highly-anticipated W Doha Hotel & Residences. Designed by London-based United Designers, W Doha merges traditional Arabian imagery with the contemporary cool design of the W brand and modern creativity of United Designers. Immediately upon arrival, guests are welcomed into a world of "Wow." The W living room (W's re-imagination of the hotel lobby) combines water features, ceiling-suspended seating and modern hand-blown hanging lanterns, energizing the entry and providing a dynamic social atmosphere. Symmetrical designs, clean lines and innovative lighting create private, tranquil areas within the sweeping, dramatic public spaces. Topping off W Doha, the 15th floor Extreme Wow suite (W's take on the traditional Presidential Suite) is nothing but spectacular, boasting breathtaking views of the Arabian Sea, private massage and meeting rooms, full-size pool table and wet bar, stunning saltwater aquarium stocked with exotic sea life, and luxurious oversized bathroom.

"We are excited to bring the W brand to the Middle East in the modern city of Doha, which is another milestone in W's global expansion into the world's most exciting and vibrant destinations," said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le M'eridien. "W Doha offers cool contemporary design with an Arabic inspiration, providing escape and extravaganza in the heart of one the city's most vibrant districts, redefining contemporary luxury and bringing a completely new and distinctive product to the hotel market in Doha."

W Doha is a leading-edge, contemporary lifestyle experience with a complete service offering, including 291 guest rooms, 31 suites, and 154 W branded Residences where dreams become reality. To experience W's approach to B&F (Beverage and Food), W Doha features three stylish bars for guests to mix and mingle including the signature W Living Room experience, Wahm, a modern poolside shisha lounge, and Crystal Lounge, a sleek, fashionable spot where guests can sip cool cocktails and groove to the latest world beats. In addition, W Doha boasts three signature restaurants, including modern cuisine at Spice Market and Market by Jean-Georges, both concepts created by three star Michelin Chef Jean-Georges Vongerichten, complemented by the sophisticated fare of La Maison du Caviar. Spice Market, which overlooks the Persian Gulf, features a family-style menu of delectable Southeast Asian dishes while Market by Jean-Georges blends international cuisine with local Arabian flavors. The prestigious La Maison du Caviar takes guests on an exotic tour of the world's most exquisite and decadent caviars, pairing the delicacy simply with blinis, toast, or potatoes.

To unwind, W Doha offers the signature Bliss(R) Spa, New York's hottest spa, which can now be enjoyed in the Middle East for the first time. For those who wish to take the W lifestyle back home, the property also features the Middle East's first outpost of W Hotels the Store, the brand's stylish twist on the hotel gift shop, providing a hip selection of accessories and fashion items. These offerings are complemented by nearly 1,000 square metres of ultra-modern meeting and event space, making W Doha an ideal hotel for special events, meetings and celebrations. W Doha is conveniently located in the West Bay of Doha on the Qatar peninsula, providing easy access to Doha's world-class shopping destinations, pristine beaches and water sports facilities, first-class greens of Doha Golf Club, and scenic Corniche waterfront district.

"We are excited to bring the W brand to the Middle East after its magnificent success now celebrating 10 years of innovation in the hospitality industry," said Roeland Vos, President of Starwood Hotels & Resorts, Europe, Africa & Middle East. "We are confident that our guests will be thrilled with the unique signature services, offering them best in class products, entertainment and lifestyle."

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