Baystar Opens First Hotel Indigo in Tampa Bay Area
MARCH 5, 2009 - BayStar Hotel Group officially opened its 76-room Hotel Indigo St. Petersburg Historic Downtown District after converting the 1920s era Heritage Hotel. With room rates starting at $199, this Hotel Indigo offers a refreshing boutique experience to business and leisure travelers.
The lime green hotel with chocolate brown trim is located at 234 Third Avenue North in downtown St. Petersburg close to the thriving area's restaurants, bars, shops, art galleries, Vinoy Park, the Pier, and Tampa Bay. "This is an optimal area for a Hotel Indigo," said BayStar Hotel Group Chairman George Glover. "We are within walking distance of so many entertainment venues and businesses that it is easy for travelers to stay here without renting a car. We even have bicycles for guests."
IHG introduced Hotel Indigo in 2004 as a boutique brand to appeal to savvy travelers tired of beige-box hotels. With a lively color palate of lime green and fuchsia in the lobby and other public areas, the d'ecor of the Hotel Indigo in downtown St. Petersburg is anything but beige. The lobby, front desk and other public areas will be transformed seasonally through changing aromas, music, artwork and directional signage.
Each guest room is unique, featuring a floor-to-ceiling mural, wood floors with area rugs, 32 or 42" LCD televisions, and spa-inspired showers. Modern furniture and lamps and bright colors accent the departure from the traditional hotel room. The Hotel Indigo St. Petersburg Historic Downtown District has three floors of guest rooms, a "Phi"tness Studio with weights and cardiovascular equipment, and a swimming pool.
Business travelers will appreciate the ergonomically correct desks and chairs, free wireless hot spots and in-room Internet access and a business center for faxing and photocopies. The spacious lobby sports a registration desk with seasonally transferred graphics, a fireplace and the brand's Phi Caf'e serving fast-casual gourmet fare at breakfast and dinner. In addition, there is 2,000 square feet of meeting space for business meetings, parties and weddings.
There are currently 24 Hotel Indigo properties open worldwide, with the nearest in Sarasota, Fla. Hotel Indigo Miami Lakes opened in December 2008, followed by Hotel Indigo Jacksonville Deerwood Park in January 2009. Properties in Ft. Myers and Miami Beach are coming soon. Hotel Indigo participates in IHG's guest loyalty program, Priority Club(R) Rewards. With 42 million members worldwide, Priority Club Rewards is the industry's first and largest guest loyalty program. Guests can enroll for free by logging on at priorityclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of this hotel or any of IHG's more than 4,100 hotels worldwide. For more information or to make reservations, please visit www.hotelindigo.com or call 727-822-4814.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
