Best Western Rolls Out Bhuvana Spas Throughout Asia

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. February 11, 2009

PHOENIX, AZ, February 11, 2009 - Best Western International Asia has announced the imminent launch of its specially-created in-house spa brand, 'Bhuvana, my spa'. The spas will start to be featured in Best Western properties across Asia in 2009.

The word 'bhuvana' in Sanskrit refers to 'The Earth' or 'Universe'. As such, Bhuvana spas aim to deliver authentic and affordable spa treatments in an ambiance of relaxation and comfort.

Bhuvana will be exclusively available in Best Western hotels and resorts. Each spa is meticulously designed to have its own individual personality which is inspired by and complements its particular locale and culture while also expressing the natural essences of the world.

The spa menu offers a variety of unique, deeply effective treatments, including Bhuvana Signature Massage, Balinese Aromatherapy Massage, Thai Massage, Feet Reflexology, Bhuvana Hand Treatment, and Bhuvana Feet Treatment.

All products used at Bhuvana spas blend natural ingredients in ways that combine the best of oriental well-being wisdom with the power of nature and modern science.

'Bhuvana allows us to offer our guests something extra special to enhance their stay with us,' says Best Western International Vice President International Operations Asia, Glenn de Souza. 'At the same time, from a business perspective, the spas create an additional profit center for our member hotels. This will bring them more revenue per guest as well as more actual customers.'

The executive further noted that the spa concept complements the strategies being honed by BWI Asia to develop and expand The World's Largest Hotel Chain(R) in Asia and keep moving ahead. 'The Best Western vision for Bhuvana spas is to deliver effective spa services at reasonable cost and fully cater for the type of discerning traveler that our hotels and resorts appeal to.'

As spas have become indispensable to guest satisfaction among superior brand hospitality companies, the goal is for every Best Western Premier property in Asia to have a Bhuvana Spa.

'The spa adds extra depth and character to the quality of experience enjoyed by our hotel guests,' added BWI Asia - Spa Operations Manager, Lorievelle Valeriano.

'When hotels don't offer a spa, their guests seek out treatments elsewhere as part of their leisure and relaxation itinerary,' she further explained, pointing out that Bhuvana spas are created in such a way that guests find no need to go outside because they get everything they wish for in a spa inside the hotel.

'Our standards of treatments and facilities are higher and our ambiances more inspiring than guests will find elsewhere, so the choice is made for them.'

Simplicity is the key, as Bhuvana tightly focuses on effectively pampering all the senses with outstanding service, quality treatments and special experiences that round out the perfect guest stay.

'Bhuvana spas deliver quality treatments at affordable prices with five star standards of service. Guests may differ in their expectations but our spas personalize each experience according to their character and needs so they get just what they are looking for every time, and more.' Lorievelle added.