Hilton to Announce New Brand at International Investment Forum in Berlin
BERLIN, Germany, February 9, 2009 - The Hilton Family of Hotels will unveil Project Global21, a global lifestyle brand which complements its existing luxury brands, on 10 March 2009 at the International Hotel Investment Forum held 9-11 March. The brand reveal will take place at a press conference at 11:15 and conclude with an evening reception at a Berlin landmark to be announced.
"We are so pleased that the Hilton Hotels Corporation has chosen IHIF as the location for their exciting brand reveal. IHIF has long been known as the place where new initiatives are launched, and this positively re-enforces that position," says Jon Leibowitz, EVP of Questex Media Group, organisers of IHIF. "We believe this will hold great global appeal for our attendees."
Project Global21 reaffirms the Hilton Family of Hotels' commitment to the expansion and development of the luxury and lifestyle brands. The brand will primarily target local influencers, tech-savvy individuals with a global vision and a high disposable income or those just looking for a sensuous retreat. It will offer guests modern convenience, unparalleled personalization, a smart design and will be committed to innovation.
"Project Global21 is a junction where business meets pleasure forever redefining how guests stay and play. Our hotels will be born modern through smart design, cultural character and sensitive service delivery-- ever enhancing how guests live now and how guest will live in the future," said Ross Klein, global head, luxury & lifestyle brands, Hilton Family of Hotels. "Together, with the Hilton Prestige Portfolio, Project Global21 will add to the balance of global connectivity with local destination flavor, offering travelers a wealth of authentic and unique experiences around the globe."
IHIF attendees and members of the media will have the opportunity to celebrate the brand launch at the evening reception 10 March at IHIF starting at 18:15.
"Hilton will deliver a captivating journey through the world of the new brand enlightened with the next evolution in hospitality," stated Klein. "We invite all IHIF attendees to join us for this unforgettable evening."
IHIF is Europe's largest gathering of hotel industry leaders, drawing a record crowd of nearly 1,800 in March 2008. For more information, visit www.berlinconference.com.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
