Mercedes-Benz Launches Hotel Program for Vehicle Owners
Program Benefits Include Room Upgrades and Vehicle Usage at Select Properties
FEBRUARY 5, 2009 - Mercedes-Benz USA today announced the introduction of its Destinations program that will entitle Mercedes-Benz owners staying at a collection of distinct properties with exclusive benefits that include complimentary use of Mercedes-Benz vehicles, welcome gifts and room upgrades.
Through the Mercedes-Benz Owner's online website (www.mbusa.com/owners), customers can view descriptions of resort properties and benefits available to them. The properties in the Destinations program were chosen for their distinctive lodging experience, excellence in guest service that matches Mercedes-Benz's own customer care standards, desirable geographic location and luxury amenities. They include Calistoga Ranch, CA, Encantado, NM, The Inn at Palmetto Bluff, SC, The Montage Beverly Hills, CA, Rancho Valencia, CA, Stowe Mountain Lodge, VT, The St. Regis Aspen, CO, and Winvian, CT, and Trump International Hotel & Tower, IL.
The Destinations program is available exclusively to Mercedes-Benz owners and includes room upgrades and on-site hospitality credits for restaurants and spas, in addition to Mercedes-Benz vehicles for test drives, complimentary use, and courtesy shuttles during their stay*. Mercedes-Benz vehicles at each property will range from a SL 63 AMG performance roadster to the flagship S-Class sedan and new BlueTEC SUVs, one of the world's cleanest, state-of-the-art diesels. Each Mercedes-Benz is equipped with an in-dash navigation system that uses Global Positioning System (GPS) satellites to determine the car location, a useful feature for guests touring on their vacation.
"Our customers choose Mercedes-Benz vehicles because they want an exceptional and luxurious experience when they travel by car," said Lisa Holladay, manager of Mercedes-Benz brand experience marketing. "Our new Destinations program extends that luxury experience by offering exclusive customer benefits through select, hand-picked properties that are quite extraordinary."
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