Kohler Selects LMG Data Mining
Company taps LMG's Returnity services to spearhead electronic guest communications program
TEMPE, AZ, January 21, 2009 - LMG Data Mining, a leading provider of data warehousing and business intelligence services to the luxury resort industry, has been selected by Kohler Hospitality to develop a personalized guest communications program for its collection of award-winning properties, including the AAA Five Diamond American Club, LMG President Tom Littleton announced today.
"We're thrilled to have the opportunity to work with Kohler and look forward to developing and tailoring a series of strategic e-mail applications through our ReturnityTM program, allowing them to not only communicate with their guests on a personalized, frequent basis, but ultimately increasing repeat business, growing their proprietary email database and optimizing guest spending," said Littleton.
LMG's ReturnityTM application creates electronic communications that allow hotels and resorts to communicate with their guests through a series of one-to-one programmable emails messages, reservation confirmation, pre-arrival message and departure note via specifically designed software that resides on the property.
"ReturnityTM is a proven, powerful communications and marketing tool, and given LMG's track record and distinguished list of luxury properties, we're confident these initiatives will have an immediate impact on our overall marketing strategies and profitability, while allowing us to further enhance the overall guest experience," said Shawn Boeldt, manager of reservations & leisure sales.
Kohler's collection of properties include The American Club, Inn on Woodlake, The Carriage House and Riverbend, all located in Kohler, Wisconsin.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
