Customized Search Engine Helps Target Customers
JANUARY 20, 2009 - Open Hospitality, a global provider of online hotel Internet marketing solutions, is tailoring Search Engine Marketing (SEM) programs for their clients. These programs combine with other Open Hospitality solutions to increase visitor website hits, thus building greater reservation conversion rates.
Open Hospitality methodologies consistently and organically improve website rankings on search engines. 'We ensure that our clients are receiving maximum exposure to consumer driven searches. We take pride in designing search programs that are among the first to attract potential customers,' explained Pat Pierson, Director of SEM at Open Hospitality. 'We provide our clients with detailed reporting that enables them to understand their guest's site visit habits and then monitor reservation conversions.'
Lucille Yokell, Director of Sales and Marketing at the Wellington Hotel in New York City, comments that, 'Open Hospitality's SEM leadership makes the complex process of search optimization clear and understandable. I trust their SEM recommendations to leverage our Internet positioning. Because of Open's unique end-to-end reporting solution, I can see our e-marketing at work in real-time and see lookers convert to bookers.'
Integrating SEM (Search Engine Marketing) inbound marketing strategies with effective outbound marketing programs rounds out a robust group of e-marketing capabilities offered by the company. Open Hospitality Account Managers help clients create fresh and high impact outbound e-marketing programs that generate consumer interest. Combined, these practices allow hotels to sustain a robust Internet presence with new potential customers and prior guests.
For more information visit us at www.openhospitality.com or call us: (212) 989-7227
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
