Plasencia Reinstates Distressed Hotel Advisory Practice

Services aimed at helping owners and lenders of istressed hotel properties

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. January 14, 2009

TAMPA, FL, January 14, 2009 - Responding to the need expressed by its longstanding clientele, The Plasencia Group today announced that it has reinstituted its Distressed Hotel Advisory practice. TPG's hotel experts provided similar services in past recessions to owners and lenders of distressed hotels and resorts.

Lou Plasencia, the firm's Chairman & CEO, stated, "Our advisors and consultants are once again responding to those lenders and private investors who are requesting our expert counsel as related to their troubled hotel loans and investments. Lodging is a very management-intensive business that requires diligent oversight, especially during economic downturns. We are pleased to be able to offer our clients a seasoned team of veterans to help them through this portion of the economic cycle, just as we have done during the past three recessions."

The Distressed Hotel Advisory practice is focused on the specific needs of lenders, special asset departments, and owners faced with distressed hotel properties, hotel defaults or foreclosures, as well as those seeking to strategically position their hotel assets to survive the current economic downturn. Those services being provided include:

Valuation analysis:

Opinions of value

Portfolio reviews:

---|Identification of potential problem assets and strategic direction

---|Portfolio and property strategy: Determining course of action for specific assets

--Budgeting oversight: Revenue enhancement and expense reduction directives

Asset management:

Owner representation with manager/operator

Negotiation:

Assistance with brand or management agreements or amendments

Capital expense analysis:

---|Compliance and return on investment analysis

---|Contract compliance review: Borrower, manager/operator, brand, etc.

Intermediary services:

Between lender and borrower or operator

Receiverships:

Court-appointed trustee

The Plasencia Group's team of hotel experts includes individuals with successful careers in hotel ownership, operations, management, and investments. Senior team members have financial, legal, marketing, and asset management expertise with a collective 150 years of hotel experience.