Best Western Partners with UniFocus
UniFocus' Feedback Methodology and Analytics Yield Better Intelligence
DALLAS, TX, January 14, 2009 - UniFocus, a global pioneer in the hospitality industry for performance, workforce management and closed-loop feedback solutions, announced that Best Western International, The World's Largest Hotel Chain(R), has selected the firm's advanced survey technology to poll its member hotels. Their executive management team chose UniFocus as a partner after an evaluation process that examined the company's industry expertise, technological advantages and proven implementations.
UniFocus' Member Feedback System is the most robust web-based feedback technology in the industry for gathering candid feedback from member hotels about their service experience. The survey questions are designed to measure overall satisfaction and relate to each applicable department providing support; feedback results provide opportunities to improve the membership association's service to Best Western hotels in North America.
"We are excited to work with UniFocus to enhance the relationship between our Member hotels and brand-level staff," said Rhona MacMillan, Managing Director of Strategic Services for Best Western International. "We in the Best Western family are dedicated to providing superior customer care at the guest and Member levels. Our new online follow-up surveys make it easier for Members to help us to focus on areas where we can have the most profitable impact on their properties."
Today it's more critical than ever to know and understand what branded properties are experiencing. UniFocus is dedicated to effective partnerships that create surveys that ask the right questions, thereby increasing the response rate and yielding statistically valid sample sizes. Most importantly, the company's technology closes the loop by generating a personalized response to the survey participant to let them know the brand cares.
"I'm pleased to announce our new partnership with Best Western International and their decision to utilize our survey analytics to enhance the service experience of their member hotels in North America," said Mark Heymann, President and CEO of UniFocus. "Our online feedback and tracking system goes beyond standard member surveys to produce strategic intelligence for more informed and tactical decision making, enabling your staff to spot trends and variances more easily and within any date range."
The UniFocus Member Feedback System can provide seamless integration to other systems so that you can establish links that help optimize revenue streams. Follow-up and resolution reporting enables you to fine-tune tactics to more effectively serve members. Finally, you can track progress in real-time and there is an automated escalation process to alert you when a member needs more urgent attention.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
