Mondrian in South Beach Opens December 1

. October 29, 2008

MIAMI, FL, October 28, 2008. Morgans Hotel Group Co. (NASDAQ:MHGC), the groundbreaking innovator that introduced the world to iconic brands such as Delano in South Beach, Royalton in New York City and Sanderson in London, is set to unveil Mondrian in South Beach, with the first reservations set for December 1. With over 80 percent of the property sold, limited ownership opportunities at the first Morgans property to offer private sales are still available. Though if the economy is only allowing you to call it home for a night or two, Morgans is offering an introductory rate on hotel stays, starting from $195 in limited supply through February 28, 2009.

Inspired by its LA namesake - known for cutting-edge design and glamorous nightlife personified by the original Skybar - South Beach is the latest in an exclusive collection of cities, including Scottsdale, that welcomes the Mondrian brand. Mondrian marks the first hotel outside of the Netherlands designed by Marcel Wanders, one of Fast Company's 2008 "Masters of Design." Conceived by the famed visionary as "Sleeping Beauty's castle," residents and guests will truly live within a modern fantasy. Wanders inverts traditional design elements to create chic, dramatic living spaces. He will furnish the hotel residences with original pieces from his design studio, where he produces everything from lighting to flooring, including chairs, tables and sofas. Exteriors will offer entry to a magical world, including an oasis of lush gardens that include a glamorous outdoor bar, private cabanas created with curtains of living foliage, and even a tented children's space with a sandbox and toys. While Delano's signature Water Salon became an international destination, Mondrian will raise the bar for poolside decadence with Wanders' fantastical designs. Also envisioned by Wanders, the hotel will feature Morgan's world-renowned agua spa, debuting an exclusive skincare line and several new treatments. Jeffrey Chodorow also presents the latest Asia de Cuba restaurant, bringing a vibrant, social atmosphere with innovative menus that incorporate the best of Asian and Latin cuisines.

Located at 1100 West Avenue, Mondrian offers ownership in a waterfront property with private, VIP boat access to Biscayne Bay and breathtaking views of downtown Miami. In this signature trendsetting move, Mondrian will pioneer West Avenue, creating a posh new landmark on Biscayne Bay, complete with Morgan's distinctive lodging, dining and nightlife experiences. Mondrian invites sophisticated revelers to enjoy a destination that truly embodies Morgan's "Modern Resort" concept, bringing the best of both worlds into perfect balance. The property features 335 hotel residences of studios, one-and two-bedroom residences, and four tower suites priced from $500,000 to $6 million. For sales inquiries, please call the Mondrian sales center at 305.672.2662. For hotel reservations please call 800.606.6090 or visit www.morganshotelgroup.com.

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