Adam Burke Joins Business for Diplomatic Action Board

SVP Customer Loyalty for Hilton Hotels Corporation

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. October 14, 2008

BEVERLY HILLS, CA, August 15, 2008. Business for Diplomatic Action (BDA) has unanimously elected to its board, Adam Burke, senior vice president of customer loyalty for Hilton Hotels Corporation. In his capacity as senior vice president, customer loyalty, Burke is responsible for the strategic development and implementation of worldwide initiatives focused on this objective. This includes overseeing Hilton HHonors(R), the Hilton Family of Hotels' award-winning customer loyalty program, and directing enterprise-level CRM efforts.

"We are pleased to welcome Adam Burke to our board," said Keith Reinhard, President of Business for Diplomatic Action and Chairman Emeritus of DDB Worldwide. "Adam's personal commitment to good global citizenship, his broad range of experience in community service, and his expertise in hospitality as a Hilton executive, all promise to contribute greatly to our efforts to regain trust and respect for America throughout the world."

Business for Diplomatic Action is a nonpartisan, not-for-profit organization whose mission is to enlist the U.S. business community in efforts to improve the standing of America in the world. Business for Diplomatic Action is leading the private sector effort to provide constructive business solutions for public diplomacy programs and initiatives.

"BDA has an admirable mission and has done a remarkable job of bringing together multinational companies to discuss communication and perception issues that U.S. businesses are uniquely positioned to? and must ? address," said Adam Burke, senior vice president, customer loyalty, Hilton Hotels Corporation. "It is an honor to join these efforts and to collaborate with the pre-eminent communications, marketing, political science, global development and media professionals who make up the BDA board."

The Hilton Family of Hotels adheres to founder Conrad Hilton's philosophy that, "It has been, and continues to be, our responsibility to fill the earth with the light and warmth of hospitality." The company put a name to its unique brand of service that has made it the best known and most highly regarded hotel company: be hospitable(R). The philosophy is shared by all brands in the Hilton Family of Hotels, which are committed to giving back to communities through sponsorships, donations and events.

Adam Burke joined Hilton Hotels Corporation in August 1995 as manager, member acquisition, and served in various management capacities until July 2004, when he assumed his current role. A native of Chicago, Burke received his Bachelor of Arts degree in political science from The Colorado College. He is an active guest speaker at both industry and academic functions, and is involved with a variety of charitable and community service organizations, serving on City of Hope's National Industry Leadership Council and as a Board Member of the Harlem School of the Arts.