Educational Sessions Announced for HSMAI's Affordable Meetings National

'Showroom and Sales Office' Offers Information on Innovation

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. October 14, 2008

JUNE 18, 2008. Attendees at the inaugural Event Technology Expo(TM) at HSMAI's Affordable Meetings(R) National will enjoy a host of educational sessions addressing the latest and greatest in technology as it relates to tradeshows, conventions, meetings, and special events. Admission to the two-day "show within a show" from Sept. 10-11, 2008, at the Walter E. Washington Convention Center, Washington, DC, is complimentary for all qualified tradeshow, convention, meeting, and event producers, organizers, and planners.

"We plan to address topics most frequently mentioned by organizers and planners as being vital to the production, promotion, and enhancement of the meetings, exhibitions, conferences and events," said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. "In our inaugural year, we will offer a multi-day and multi-track program designed to allow attendees to visit as many sessions and topics of interest as possible."

Allen Blue, co-founder and vice president of LinkedIn will present a general session titled "Deriving greater value from 3 days out of the office: LinkedIn's View on the Power of the Relationship and its Impact on Events.' The session will explore the online professional network, its beginnings and subsequent growth, and the opportunities that the network effect presents to conference organizers to aid attendance and engagement pre and post event.

Other topics for the educational sessions at Event Technology Expo include:

o Website High-Five Strategies

o Understanding and Realizing a Strategic ROI on your Social Network: How to go Beyond Introductions and Better Engage your Customers and Constituents

o Intelligent Technology and the Personal Touch: Innovative Uses of Technology to Bring Back the Magic of Personal Touch to Any Event.

o Building Attendance and Sponsorships via Podcasts, Blogs and Streaming Media

o Emerging Technologies for 21st Century Meeting and Events

o The Next Generation of E-RFPS: Deal or No Deal

o Search Engine Optimization for Events: Enhance Your Web Site to Amplify Your Attendance

o Unlocking The APEX Initiative to Your Advantage

o The Top Online Revenue Generating Tech Tools for Events: Sell More Booth Space, Sponsorships and Web Advertising

o Attendee Tracking Technology: RFID and Beyond

o Online Community--Extending and Enhancing Meetings & Conferences

o Is this the Perfect Storm? Legal Implications and Considerations of Event Technology

o Strategic Meetings Management: Leveraging Your Travel and Procurement Department

o Integrate, not Separate: Registration & Housing

o An Online Exhibit Manual or Show Management Tool

o Engineering your Technology Solution in a State-of-the-Art Facility

o Event Marketing & Communication Technologies: How to Engage Prospects and Attendees Before, During and After Your Event

Event Technology Expo is presented in conjunction with HSMAI's Affordable Meetings National(R), a conference and exposition that offers attendees, representing meeting and event planners from a variety of organizations, the opportunity to meet and do business with more than 300 exhibiting companies that will showcase venues, products and services to help produce various types of meetings and events.

Expo planners expect more than 2,000 professionals, composed of tradeshow organizers, conference and meeting planners, and corporate and special event producers at Event Technology Expo.

For information regarding exhibiting or speaking, contact Rob Weissman, Co-Producer, 212-679-9212, [email protected]. Call 914.421.3200 Ext 7777, for information on attending Event Technology Expo.