Elsafe is an Approved Provider of In-room Safes for New Starwood Brands
Starwood Partners with Leading Safe Manufacturer for Aloft and Element Hotels
DALLAS, TX, June 18, 2008. Elsafe(R), the leading provider of electronic in-room safes to the hospitality industry, has been approved by Starwood Hotels & Resorts Worldwide, Inc.(R) to provide in-room safes for its new construction properties being developed under the Aloft and Element hotel brands. Through this partnership, individual hotel operators are able to select Sentinel by Elsafe(R) Advanced (41) safes to be installed in guest rooms at Aloft and Element hotels.
"We approved Elsafe as a preferred vendor of in-room safes for Aloft and Element hotels based on both the aesthetically-pleasing design elements of the Sentinel Advanced safes, and Elsafe's reputation as the top provider of the most secure, easy-to-use safes on the market," said Gustaf Burman, senior director of IT property operations for Starwood Hotels & Resorts Worldwide, Inc. "Sentinel's prestigious UL-listing also helped reassure that Elsafe is the right provider for our hotels."
The innovative, affordable Sentinel Advanced series was developed by Elsafe to provide the ultimate in security, simplicity and convenience for hoteliers and their guests. As the industry's only UL-listed (1037) hotel safe series on the market, Sentinel's durable, heavy-gauge steel body safes must pass rigorous break-in tests prescribed and administered by professional testing laboratories.
The modular construction of Sentinel also makes adding features or upgrading technology as easy as changing the front panel, allowing Elsafe to continue to add the latest options to meet the constantly evolving security needs of hospitality leaders like Starwood, including the Aloft and Element brands.
"Starwood's newest hotel brands, Aloft and Element, need to be equipped with the best in-room safes available in order to provide the security and convenience expected by guest and hoteliers alike," said Marc Freundlich, president and CEO of ASSA ABLOY Hospitality North America. "Elsafe offers the most advanced audit trail, modular design and upgradeable technology on the market, and we look forward to continuing our relationship with Starwood by installing our Sentinel Advanced safes in the guestrooms of these two unique new brands."
Part of the ASSA ABLOY Group, Elsafe has been leading provider of safes to the hospitality industry since introducing the world's first electronic in-room safe in 1979. For more information, visit www.elsafe.com.
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