NextGen Business Intelligence 'Humanizes' Technology
Execuvue's New Cognos BI 8.3 Business Intelligence
JUNE 13, 2008. There's a fine line between having the right information you need to make hotel budgets and solid business decisions, and being confronted by so much data that it paralyzes thinking. For numbers-driven hotel companies, information should be king. But today it is too often the opposite, arriving as a stack of spreadsheets that managers must carefully review and analyze to see how their organization is performing-or was a week or more ago.
Business Intelligence (BI) applications solved this problem and are now widely used throughout the hospitality industry. A true BI system consolidates information from financial and non-financial sources such as multiple property management systems and financial planning software, Smith Travel Research (STR), guest satisfaction scoring, payroll and other systems and delivers an analysis that enables users to identify the reasons behind the numbers that affect how their hotel management business is performing. Today, over 20 hotel management companies and ownership groups with over 2,500 total properties use Aptech's BI solutions to automate, analyze and deliver forecasting and performance information.
To make business intelligence data more accessible and the systems easer to use, hospitality BI leader Aptech Computer Systems, which utilizes the Cognos database engine, is rolling out a new version of its Execuvue(R) Business Intelligence System based on the latest Cognos 8.3 technology that provides a much wider scope of data delivery options and formats. The new Execuvue BI platform 'humanizes hotel software' by making the system easier to use and enables a hotel company to customize its BI information output so each manager sees the data they need in the delivery format they can use best for faster and more profitable decisions.
"In the past year, Cognos has expanded its reporting options, delivery flexibility and dashboarding functionality," said Jill Wilder, vice president of Aptech Computer Systems. Execuvue utilizes the newest Cognos technology to enable users to customize information delivery for Blackberry, email, or dashboards so each stakeholder sees one version of the truth in a format suited to their individual needs. New information delivery options are based on Aptech's years of experience in the hotel industry. "We understand that corporate asset managers, investors, property GMs, revenue directors and regional controllers all want specific information delivered at different times in different formats. The new Execuvue version has the flexibility to enables this."
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Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
