Sunstone Selects Cendyn & Newmarket

To Deliver Revolutionary eInsight and Delphi Integration

• 
  SAVE
• 
  SHARE
• 
  TEXT SIZE
• 
  PRINT
• 
  COMMENT
• 
  PDF

. October 14, 2008

BOCA RATON, FL. June 16, 2008. Cendyn, a full-service interactive marketing agency specializing in the travel and hospitality industry and Newmarket International, Inc., the leader in sales and catering solutions for the hospitality industry, has been selected by Sunstone Hospitality Management to deliver a robust integration between eInsightTM and Delphi(R), creating a guest analytic, forecasting and channel communications tool utilizing transient, group, sales and catering data.

"Our complex portfolio of hotels needed a tool that would give us the ability to analyze, forecast, and yield food and beverage plus meeting room revenue at the same level of precision as we have traditionally done on the rooms side of our business," said John Elston, Executive Vice President of Sunstone Hospitality Management.

The new integration between eInsight and Delphi product extracts data from both the PMS and the Delphi sales & catering system to give hotel management a more comprehensive data mart. The product identifies the most valuable customers and improves forecasting accuracy which can enable strategic planning of sales and marketing efforts to fill low-demand periods, help acquire new customers, and optimize rates. In addition to the rooms reporting for definite, tentative and prospects and leisure reservations, the tool includes data on function space, food and beverage revenues plus historical, pace and on-the-books data. Integrating this multi-prong approach offers in-depth profit optimization, ad-hoc analysis, decision support, forecasting and marketing strategy support.

"Today's hotel operators have more data in more places than it can keep track of and our eInsightTM product seamlessly creates an efficient way to manage at the enterprise, regional, and hotel-level in a complete reporting, analysis and forecasting package," said Mike Goldenberg, Vice President of Product Development at Cendyn.

eInsightTM utilizes Cendyn's existing eInsightTM tools using a CognosTM modeling engine plus the eContactTM module which automates personalized communication and manages email campaigns with integration to Google AnalyticsTM. Cluster modeling and communication using eInsightTM channel connectors allow email marketing, variable print direct mail and telemarketing sales strategies to be implemented with improved results due to access to a panoramic view of guest data that now includes both rooms and food & beverage components.

"Given the concerns about the economy, our clients are demanding products that give them an increased insight into their data," said Charles Deyo, President of Cendyn. "They want dynamic reporting tools that integrate as many facets of their businesses as possible, and Cendyn is proud to partner with Newmarket International on delivering this much needed product."

Visit us at HITEC 2008 in Austin, Texas. Cendyn - Booth #500 and Newmarket International - Booth #1213