Dolce Selects Avalon BUZZ Report to Track Reviews
SAN DIEGO, CA, June 16, 2008. Dolce International has joined the growing list of major companies that has selected the industry's premier Web 2.0 monitoring solution, the Avalon BUZZ Report(c), to deliver on-demand monitoring functionality to hotels within their collection. The agreement empowers property level management teams to keep a watchful eye on virtual guest comments and ratings in real time, 24/7.
"Quite simply, it is critical to monitor guest comments. Our business model relies heavily on the good will of our customer, especially the conference guest. Word of mouth is essential to our success," says Michael Grossman, Sr. Director, Global Distribution of Dolce International. "By investing in the Avalon BUZZ Report, we are providing our teams with the tools they need to ensure our reputation is built and tracked at every interaction with a customer. We know our clients are reading our 'online comment card' and we want to make sure our property management is reading it too," adds Grossman.
"At the conclusion of their successful test pilot program, Dolce realized the span of the conversation between hotels and their guests was no longer private. Service transparency is now a key factor in buying decisions as guest experiences are posted online at increasing rates," says Maureen Dime of Avalon Report. "We are very pleased Dolce International sees the value of a tool that provides unlimited access to keep a watch over their influential online traveler reviews."
"Consumers have once again changed our industry with their online habits," continues Dime. "It is na"ive to think of the web as solely a discount tool. Certainly, in today's economy, pricing plays a role, but the use of the web as a research and buying resource is well documented and undeniable. Travelers belong to multiple loyalty programs and trust 'people like me' more than they trust professional reviewers. Word of mouth is trumping marketing dollars on major third party travel sites and the ripple is felt on brand sites and in buying habits," sums up Dime.
With the industry's first Web 2.0 marketing solution launched back in 2005, Avalon Report continued its track record of innovation. As hotels have increased their awareness of social networking, the Avalon BUZZ Report(c) service has become the premier solution for online review monitoring with a host of popular brands, third party managed and independent and boutique hotels alike. Avalon BUZZ Report's easy to use data visualization software helps identify strengths and vulnerabilities in the market by charting and analyzing competitive threats and a subscriber's own presence on the most valuable sites available, namely those embraced in the consumer-driven reservations stream.
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