InnLink and SoftHotel Establish Strategic Relationship
Bring Value to Economy and Mid-tier Hotels
JUNE 13, 2008. InnLink and SoftHotel announce today they have developed a new type of CRS - PMS integration bringing value to economy and mid-tier independent properties and chains. The InnLink - SoftHotel relationship brings together two companies with common focus and values. Working together the integration provides an end to end solution that drives revenue optimization through improved revenue and channel management. The interface will deliver reservations from the CRS to the PMS, and provides a single point of entry for rate and availability exchanges between the CRS and the PMS.
This is a new InnLink interface with a leading web-based PMS solution. Per Wendin, InnLink CEO states, "We are very excited to be able to offer a next generation PMS to our customers at a great price point enabling "last room inventory" and simplifying installation and training. SoftHotel with over 1200 installations provides a well established web-based PMS."
SoftHotel offers a web-based PMS system with integrated revenue management via PMX - Property Managed Exchange using built in new market controls to optimize revenue opportunities in today's marketplace. The combined solution offers an unprecedented advantage to a hotel owner in driving distribution detail from the hotel to all of the market distribution channels. InnLink and SoftHotel, both with a strong bias toward driving incremental revenue at the property level, have created a combined solution that features a single point of execution. This common focus provides value to properties as they can manage the full process from their PMS through the CRS to all distribution channels.
Mike Kennedy, President, SoftHotel states, "InnLink is an ideal strategic partner for SoftHotel because of their proven leadership in serving the independent hotel distribution market combined with their aggressive vision of the future."
InnLink and SoftHotel have negotiated special pricing for the web-based system to minimize the high upfront costs of implementing a PMS solution. The economy and mid-tier market will be particularly receptive to the flexibility and pricing of the combined solution.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
