Freddy Farid Joins Layia Hospitality as Area VP
JUNE 9, 2008. Layia Hospitality, the new bloom hotel management company launched earlier this year, has appointed Freddy Farid as Area Vice President. In his new role, Farid will be responsible for the operation of all Layia Hospitality properties in the northern part of Dubai & Sharjah.
Freddy brings a wealth of hotel operations experience to the role. A graduate of the Faculty of Tourism and Hotel Management in Cairo, Egypt, Farid has worked for a number of world-class hospitality brands, including 18 years with Hilton International in various management positions in Egypt, Abu Dhabi, Bahrain and the USA.
Prior to joining Layia Hospitality, Farid held the role of Area Vice President Abu Dhabi & Al Ain for Rotana Hotels.
Launched in early 2008, Layia Hospitality is creating a world-class collection of four- and five-star hotels, luxury serviced villas and fully furnished apartments, with its first hotel property set to open in Dubai this summer. Layia Hospitality is committed to delivering superior standards on all levels. Three distinct brands will make up the Layia Hospitality portfolio: Layia Hotels, Living Courts and a three-star hotel brand that is soon to be announced. Layia Hotels contains three elements: Layia Hotels, Layia Hotel Hotels & Residences and Layia Serviced Villas. Layia Hospitality currently has nine properties signed and these will be open in the next 18 months. The company is also in advanced negotiations for six more properties.
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