Business & Finance

MFHA Hosts First New Orleans Career Enhancement Symposium

"Face the Challenges: Building a Future"

NEW ORLEANS, LA, August 24, 2006. Celebrating its 10th Anniversary, the Multicultural Foodservice and Hospitality Alliance (MFHA), a non-profit organization promoting the economic benefits of diversity in the industry, will host a mini-conference in New Orleans October 4 - 5, 2006. Held at The Sheraton New Orleans Hotel, the first New Orleans Straight Talk Career Enhancement Symposium will offer workshops and information sessions aimed at maximizing the potential of mid-level managers. Welcome ceremonies will be led by Leah Chase, co-owner and renowned chef at New Orleans' famous "Dooky Chase" restaurant, and Gerry Fernandez, President and Founder of MFHA. The curriculum of this 2-day event will offer practical communication tools and guides on the art of cultivating multicultural talent and the initiating and leveraging of employee affinity groups. The symposium will also provide essential professional development and educational information through a variety of speakers, panelists and interactive discussions.

"The foodservice and hospitality industry in New Orleans continues to face a variety of challenges as a result of Hurricane Katrina. Just one of those challenges is the rapidly changing composition of the New Orleans workforce following the storm. Thus, it is now more important than ever that multicultural workplace training be implemented not only to bridge communication with the Hispanic community but to also encourage and develop African Americans and other minorities to grow from hourly employees to industry and civic leaders," stated Gerry Fernandez, MFHA founder and president.

The October seminar is a "must attend" for mid-level managers and directors of color, non-minority executives working in diversity-rich settings and other professionals interested in creating a diverse workplace through the development of minorities. Attendance at the Symposium is on a first-come, first-serve basis and is limited to 300 persons. The cost to register is $250 per person and can be done by visiting www.mfha.net. Registration is open now. For more information on the Straight Talk Career Enhancement Symposium in New Orleans including a complete agenda, visit www.mfha.net.

Coming Up In The October Online Hotel Business Review


Feature Focus
New Developments and Best Practices on Maximizing Revenue Management
Revenue Management is the application of precision analytics that predict consumer behavior and optimize product availability and price to maximize revenue growth. The primary aim of Hotel Revenue Management is selling the right room to the right customer at the right time for the right price. The essence of this application is in understanding customers' perception of product value and accurately aligning product prices, placement and availability with each customer segment. In the hotel industry, implementing an effective revenue management strategy is a vital component of its operations. In fact, in a recent survey of nearly 500 revenue management professionals in the hotel industry, they predicted that revenue management strategies will become even more targeted and will be supported by increasingly sophisticated technology, as they are applied to other areas within a hotel. In particular, revenue management techniques are likely to be integrated into other hotel income streams, including spas, restaurants, conference/groups and golf courses. As a consequence, the revenue management function will become more crucial to hotel operations, and will likely become a separate department that is under the general managerís supervision. The October issue of the Hotel Business Review will address these significant developments and document how some leading hotels are executing their revenue management strategies.