Business & Finance

MFHA Hosts First New Orleans Career Enhancement Symposium

"Face the Challenges: Building a Future"

NEW ORLEANS, LA, August 24, 2006. Celebrating its 10th Anniversary, the Multicultural Foodservice and Hospitality Alliance (MFHA), a non-profit organization promoting the economic benefits of diversity in the industry, will host a mini-conference in New Orleans October 4 - 5, 2006. Held at The Sheraton New Orleans Hotel, the first New Orleans Straight Talk Career Enhancement Symposium will offer workshops and information sessions aimed at maximizing the potential of mid-level managers. Welcome ceremonies will be led by Leah Chase, co-owner and renowned chef at New Orleans' famous "Dooky Chase" restaurant, and Gerry Fernandez, President and Founder of MFHA. The curriculum of this 2-day event will offer practical communication tools and guides on the art of cultivating multicultural talent and the initiating and leveraging of employee affinity groups. The symposium will also provide essential professional development and educational information through a variety of speakers, panelists and interactive discussions.

"The foodservice and hospitality industry in New Orleans continues to face a variety of challenges as a result of Hurricane Katrina. Just one of those challenges is the rapidly changing composition of the New Orleans workforce following the storm. Thus, it is now more important than ever that multicultural workplace training be implemented not only to bridge communication with the Hispanic community but to also encourage and develop African Americans and other minorities to grow from hourly employees to industry and civic leaders," stated Gerry Fernandez, MFHA founder and president.

The October seminar is a "must attend" for mid-level managers and directors of color, non-minority executives working in diversity-rich settings and other professionals interested in creating a diverse workplace through the development of minorities. Attendance at the Symposium is on a first-come, first-serve basis and is limited to 300 persons. The cost to register is $250 per person and can be done by visiting www.mfha.net. Registration is open now. For more information on the Straight Talk Career Enhancement Symposium in New Orleans including a complete agenda, visit www.mfha.net.

Coming Up In The January Online Hotel Business Review


Feature Focus
Mobile Technology: The Game Has Changed Forever
Consider these astounding numbers - it is forecast that in 2016 there will be 196 million smart phone users in North America alone. Worldwide the number of users is expected to surpass 2 Billion. According to hotel internet marketing firm HeBs Digital, currently more than 21% of online bookings and nearly 19% of room nights are generated from mobile devices (smart phones and tablets), while 45% of web visitors and nearly 40% of page views originate from them as well. Consumers are also increasingly using their smart phones for search queries, with more Google searches taking place on mobile devices than on computers in 10 countries, including the U.S. and Japan. Advances in mobile technology have changed the game forever and for hotels, that means having a mobile strategy is now as critical and necessary as having an Internet presence. Hotels must engage guests/travelers on their mobile devices and to add value to their experience. Mobile check-in, mobile payment options and mobile SmartKeys are quickly becoming commonplace features, as is the capacity for guests to place requests for all hotel services directly from their mobile device from anywhere on the property. In addition, some larger chains are creating their own apps which serve to enhance other facets of their operations - marketing, branding, cross-selling and impulse buying - all of which contribute to increased revenue and guest satisfaction. Still other companies are experimenting with the potential uses of wearable technology and the possibilities of geo-targeting promotions. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in this mobile space, and will report on the solutions that are proving to be most beneficial for both companies and their guests.