Business & Finance

MFHA Hosts First New Orleans Career Enhancement Symposium

"Face the Challenges: Building a Future"

NEW ORLEANS, LA, August 24, 2006. Celebrating its 10th Anniversary, the Multicultural Foodservice and Hospitality Alliance (MFHA), a non-profit organization promoting the economic benefits of diversity in the industry, will host a mini-conference in New Orleans October 4 - 5, 2006. Held at The Sheraton New Orleans Hotel, the first New Orleans Straight Talk Career Enhancement Symposium will offer workshops and information sessions aimed at maximizing the potential of mid-level managers. Welcome ceremonies will be led by Leah Chase, co-owner and renowned chef at New Orleans' famous "Dooky Chase" restaurant, and Gerry Fernandez, President and Founder of MFHA. The curriculum of this 2-day event will offer practical communication tools and guides on the art of cultivating multicultural talent and the initiating and leveraging of employee affinity groups. The symposium will also provide essential professional development and educational information through a variety of speakers, panelists and interactive discussions.

"The foodservice and hospitality industry in New Orleans continues to face a variety of challenges as a result of Hurricane Katrina. Just one of those challenges is the rapidly changing composition of the New Orleans workforce following the storm. Thus, it is now more important than ever that multicultural workplace training be implemented not only to bridge communication with the Hispanic community but to also encourage and develop African Americans and other minorities to grow from hourly employees to industry and civic leaders," stated Gerry Fernandez, MFHA founder and president.

The October seminar is a "must attend" for mid-level managers and directors of color, non-minority executives working in diversity-rich settings and other professionals interested in creating a diverse workplace through the development of minorities. Attendance at the Symposium is on a first-come, first-serve basis and is limited to 300 persons. The cost to register is $250 per person and can be done by visiting www.mfha.net. Registration is open now. For more information on the Straight Talk Career Enhancement Symposium in New Orleans including a complete agenda, visit www.mfha.net.

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.