Business & Finance

MFHA Hosts First New Orleans Career Enhancement Symposium

"Face the Challenges: Building a Future"

NEW ORLEANS, LA, August 24, 2006. Celebrating its 10th Anniversary, the Multicultural Foodservice and Hospitality Alliance (MFHA), a non-profit organization promoting the economic benefits of diversity in the industry, will host a mini-conference in New Orleans October 4 - 5, 2006. Held at The Sheraton New Orleans Hotel, the first New Orleans Straight Talk Career Enhancement Symposium will offer workshops and information sessions aimed at maximizing the potential of mid-level managers. Welcome ceremonies will be led by Leah Chase, co-owner and renowned chef at New Orleans' famous "Dooky Chase" restaurant, and Gerry Fernandez, President and Founder of MFHA. The curriculum of this 2-day event will offer practical communication tools and guides on the art of cultivating multicultural talent and the initiating and leveraging of employee affinity groups. The symposium will also provide essential professional development and educational information through a variety of speakers, panelists and interactive discussions.

"The foodservice and hospitality industry in New Orleans continues to face a variety of challenges as a result of Hurricane Katrina. Just one of those challenges is the rapidly changing composition of the New Orleans workforce following the storm. Thus, it is now more important than ever that multicultural workplace training be implemented not only to bridge communication with the Hispanic community but to also encourage and develop African Americans and other minorities to grow from hourly employees to industry and civic leaders," stated Gerry Fernandez, MFHA founder and president.

The October seminar is a "must attend" for mid-level managers and directors of color, non-minority executives working in diversity-rich settings and other professionals interested in creating a diverse workplace through the development of minorities. Attendance at the Symposium is on a first-come, first-serve basis and is limited to 300 persons. The cost to register is $250 per person and can be done by visiting www.mfha.net. Registration is open now. For more information on the Straight Talk Career Enhancement Symposium in New Orleans including a complete agenda, visit www.mfha.net.

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.