EZYield.com Taps Plan A Public Relations & Marketing to Implement Strategic Global Marketing Ini
ORLANDO, FL, April 29, 2008. EZYield.com, the originator of automated online channel management solutions for the hospitality industry, has announced the selection of Plan A Public Relations & Marketing, Inc. to manage their marketing and communications activities. Plan A will be responsible for increasing exposure and building brand recognition for EZYield.com worldwide, during this period of rapid growth and expansion for the company. Since its inception in 2002, high demand for EZYield.com's proprietary channel management solution has positioned them as the market leader in distribution technology. Their Web-based V3 platform provides hoteliers with the ability to update rates, inventory and inventory restrictions across multiple third-party Web sites from a single dashboard.
"What EZYield.com brings to the hospitality market is a leading edge technology solution that is designed to greatly simplify online distribution," stated Henry Danish, CEO of EZYield.com. "In selecting a public relations and marketing partner, one of our top criteria was that they understand both the hospitality market and the technology that today's properties need to operate efficiently. With their experience and proven success in the hospitality technology sector, Plan A was the clear choice."
By creating a unique branding and communication strategy that combines a strong marketing message with a memorable creative and a strategic PR program, Plan A will support EZYield.com's efforts to increase their share of the hospitality market worldwide. Core messages will include EZYield.com's sales milestones, business relationships and outreach programs, as well as their technological advancements and new product developments.
"With the explosion of online distribution channels in recent years, travelers now have access to rates and information for millions of properties on hundreds of Web sites," stated Andrea Roland, president of Plan A. "For the hotelier, management of those channels can be both time-consuming and expensive. EZYield.com has created a unique technology solution that over 2,000 properties around the globe have already discovered the benefits of. Their potential for growth is unlimited, and we are excited about the opportunity to be a part of their continued success."
EZYield.com chose to partner with Plan A for their upcoming marketing initiatives due to their strong sales growth over the past 6 years and their increasing need for a structured marketing plan. Plan A has been providing strategic public relations and marketing services for clients in the hospitality industry since 1996.
Editor's Note: Electronic images are available by contacting Andrea Roland at Plan A Public Relations & Marketing, Inc. Phone: 407.905.0608 or e-mail: [email protected].
About EZ Yield.com, Inc.
Since revolutionizing hotel marketing in 2002 with the introduction of the world's first automated channel management solution, EZYield.com has remained the undisputed leader in online distribution technology. Today, over 2,000 hotel properties around the globe utilize EZYield.com's technologically advanced channel management software to simplify and streamline the distribution of rates and inventory. EZYield.com's dynamic Web-based platform allows hoteliers to simultaneously manage all contracted Web sites through one easy to use interface, offering multiple languages and currencies to nearly 300 Web sites worldwide. With headquarters in Altamonte Springs, Florida, EZYield.com maintains offices in the U.S., Australia, Germany, France, Spain and Italy. For more information, please visit www.ezyield.com or call 407.629.0900.
About Plan A Public Relations & Marketing, Inc.
Plan A Public Relations & Marketing, Inc. (formerly Phoenix Marketing Group) is a full-service advertising and public relations firm specializing in the hospitality industry, with an emphasis on manufacturers and suppliers to the global lodging market. With over 25 years of experience managing marketing initiatives for public and private companies with leading-class technologies and products, Plan A offers a full range of marketing services, including public relations, branding, advertising, graphic design, media planning and campaign management. To learn more, please visit www.planapr.com or call 407.905.0608.
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