CHA White Paper On Caribbean Aviation Industry
MIAMI, FL, September 28, 2005. As Caribbean government-owned airlines take on the restructuring of their operations independently, in order to compete effectively, the Caribbean hotel industry has made a call to the decision makers to consider a solution they have yet to contemplate, full operational integration. The proposed solution is a result of the 'Think Tank' session on Caribbean Aviation held in June 2005 during the Caribbean Hotel Industry Conference (CHIC), in Miami, Florida.
The Caribbean Hotel Association (CHA) has taken on the compilation of the deliberations of this session, edited into a five-page White Paper that proposes operational integration as the way forward for a viable solution to the regional air services problem. The document has been distributed to CARICOM Heads of State, Ministers and Directors of Tourism, Ministers and Directors of Aviation, and the CARICOM Secretariat.
The proposed solution calls for the airlines to retain their individual operating units and strong brand identities under common ownership in an "Airlines of the Caribbean Group" operating an integrated schedule.
"As in any business, control over market access is fundamental to success-more so for tourism, the only sector that can realistically generate hard currency for the region's economies and meaningful employment for its people," said Alec Sanguinetti, director general and CEO of CHA.
"Operational integration would empower the Caribbean to achieve more self-reliance in air transportation, which will in turn provide Caribbean tourism with a solid foundation on which to build its future." Such integration would result in profitability, lower fares, and expanded service.
The White Paper concludes that while full integration is ideal to maximize the benefits, the proposed structure should be flexible enough to allow partial integration initially with space for others to join at a later date.
The White Paper follows on the footsteps of successful advocacy initiatives led by the Caribbean Hotel Association over the past year to support the decision-making process as it relates to the development of the Caribbean tourism industry.
These include the study on the economic impact of Travel & Tourism in the Caribbean launched in 2004, as well as the lobbying efforts undertaken in the wake of the Western Hemisphere Travel Initiative, which would require a valid passport for re-entry to the United States for Americans returning by air and sea to or from the Caribbean as of January 1st, 2006-now postponed until January 1st, 2007.
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