Outrigger and OHANA Roll-Out New Online Videos for Hawaii Properties

. October 14, 2008

TORONTO, Canada / HONOLULU, HI, March 13, 2007. VFM Interactive, the leading producer and distributor of hotel rich visual content, announced today the completion and roll-out of new online videos for twenty Outrigger and OHANA hotels in Hawaii. The videos are featured both on the Outrigger and OHANA websites as well as across the Internet through VFM's extensive network of distribution partner travel and travel-related websites.

The videos were designed to provide online consumers a better sense of the special experience and Aloha Spirit of staying at an Outrigger or OHANA property. In addition to showcasing each hotel's unique features and services, the videos also feature many of the attractions that surround them.

"We are very pleased with the way our new hotel videos turned out and the way VFM handled this project", said Lisa Tojo, Director Interactive Commerce for Outrigger. "We have long been a strong believer in the importance of rich visual media, and video in particular, as a tool to better market our hotels and resorts both on our own website as well as third party sites. The choice of VFM was therefore an easy one for us: not only do they offer great quality video productions but their hotel rich media distribution is unmatched," added Lisa.

"There's no question that video and other forms of rich media convey the travel experience far better than still images," says Paolo Boni, President and CEO of VFM Interactive. "We're delighted to provide Outrigger with great quality videos that will help convince online consumers that they should be staying at an Outrigger property."

To view examples of the new Outrigger and OHANA videos please visit http://www.vfmii.com/outriggervideos/.

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