Best Western to Celebrate April Fools Day
"Funny'" Online Promotion for Race Fans
PHOENIX, AZ, February 15, 2008. Best Western International, the Official Hotel of NASCAR(R), is asking race fans across North America to plan the ultimate April Fools' gag for a chance at NASCAR immortality.
Now through March 21, race fans are encouraged to submit a "funny" picture of a friend, family member, co-worker, boss, or neighbor for a chance to have that picture displayed on the Best Western #99 Toyota Camry driven by David Reutimann at the April 11, 2008 Bashas' Supermarkets 200 NASCAR Nationwide Series race in Phoenix, broadcast on ESPN2 at 9:30 p.m. (EST).
Images submitted during the promotion will be showcased in the photo gallery section of www.bestwestern.com/aprilfools and at the conclusion of the promotion a panel of judges will select the "funniest" image awarding it the Grand Prize.
The Grand Prize winner will receive trip for two, including airfare, accommodations, and transportation, to Phoenix for the Bashas' Supermarkets 200 NASCAR Nationwide SeriesTM race. In addition, the winners will be awarded tickets to the race, as well as an exclusive, behind-the-scenes garage tour courtesy of Michael Waltrip Racing. Winners will also join Michael Waltrip and David Reutimann in a pre-race, track-side, media event as they unveil the winning image on the Best Western #99 Toyota Camry.
"As the first and only Official Hotel of NASCAR(R) we have a responsibility to help race fans enjoy the NASCAR season whether that be in our hotels or at the race track," said Dorothy Dowling, senior vice president of marketing and sales for Best Western International. "To many fans, NASCAR is a spectator sport but Best Western is giving fans a chance to be a part of the excitement through this special April Fools' online promotion where one lucky fan will have their face on the Best Western #99 Toyota Camry."
For official rules visit www.bestwestern.com/aprilfools.
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