Business & Finance

Las Vegas Restaurant Show Joins Ranks of International Events

LAS VEGAS, NV, August 24, 2006. The Nevada Restaurant Association (NvRA) has partnered with the producers of "The Show" to establish the Las Vegas International Restaurant Show. This unique restaurant exposition will be held parallel to "The Show" at the Las Vegas Convention Center March 4-7, 2007.

"The Show" is the largest beverage and food show in the Western Hemisphere and attracts industry professionals from every state in the nation and more than 20 foreign counties.

"We are delighted to partner with Oxford Publishing Inc., producers of 'The Show,' in the launch of the Las Vegas International Restaurant Show. This new event will reflect the great culinary traditions of Nevada and Las Vegas, which is rapidly becoming the epicenter of restaurant and food innovations," says NvRA Chairman Michael Coward.

"This is going to be a great partnership, which I believe will result in the development of the most exciting and innovative food and beverage event in the industry," Coward adds. "More than 30,000 professionals attend 'The Show' and this number will increase dramatically as the Las Vegas International Restaurant Show develops."

"The addition of the Las Vegas International Restaurant Show will enrich 'The Show' dynamically as we expand this venue to serve all segments of the hospitality industry," says Jennifer Robinson, Chief Operating Officer of Oxford Publishing Inc.

For information on attending or exhibiting at the Las Vegas International Restaurant Show, contact Director of Trade Show Sales and Operations Hollis Green at hgreen@oxpub.com, or 800-247-3881. You may download the Las Vegas International Restaurant Show logo here.

Founded in 1982, the Nevada Restaurant Association is the leading business association serving the needs of the food service operators in Nevada. As an affiliate of the National Restaurant Association, and together with the Nevada Hospitality Foundation, the Association's mission is to represent, educate and promote the rapidly growing industry, which is comprised of more than 5,200 restaurant and foodservice outlets employing more than 150,000 people. www.nvrestaurants.com

Oxford Publishing Inc. publishes three national trade magazines and produces the largest event for the beverage and food industy ---| "The Show" - in Las Vegas annually as well as a secondary East Coast event held in Atlantic City, NJ. They also produce Fiesta Latina which focuses on the Hispanic beverage and food industry.

Coming Up In The August Online Hotel Business Review


Feature Focus
Food and Beverage: Investing to Keep Pace
After five harrowing years of recession and uncertain recovery, revenues in the hotel industry (including food and beverage) have finally surpassed the previous peak year of 2007. Profits are once again on the rise and are expected to advance for the foreseeable future. The consequence of this situation means that hotel operators now have the funds to invest in their food and beverage operations in order to keep pace with rapidly changing industry trends and the evolving tastes of their hotel guests. One of the most prominent recent trends is the “Locavore Movement” which relies heavily on local sources to supply products to the hotel restaurant. In addition to fresh produce, meats and herbs, some operators are engaging local craft breweries, distilleries, bakers, coffee roasters and more to enhance their food and beverage options, and to give their operation a local identity. This effort is designed to increasingly attract local patrons, as well as traveling hotel guests. Some hotels are also introducing menus that cater to both the calorie and the ingredient conscious. Gluten-free, low-cal and low-carb menu items prepared with fresh, seasonal ingredients are available to more fitness-minded guests. Another trend is placing greater emphasis on “comfort” and “street” foods which are being offered in more casual settings. The idea is to allow chefs to create their own versions of these classic recipes, with the understanding that the general public seems to be eschewing more formal dining options. Finally, because the hotel lobby is becoming the social epicenter of its operation – a space which both guests and locals can enjoy – more diverse and expanded food and beverage options are available there. The August issue of the Hotel Business Review will report on all the recent trends and challenges in the food and beverage sector, and document what some leading hotels are doing to augment this area of their business.