Digital room keys are revolutionizing hospitality by eliminating check-in friction, enhancing security, and supporting sustainability. Integrated into smartphones via apps or digital wallets, digital keys streamline the guest experience for leisure and business travelers alike. John Paul Nichols breaks down how your phone can be the key to a more personalized, intuitive and stress-free stay. READ MORE

Soft brands are transforming the hotel industry by combining the individuality of independent hotels with the reliability of major chains. This article explores their appeal to both travelers and owners, offering personal travel examples, operator insights, and investor perspectives. As travelers seek local flavor with trusted service, soft brands are rewriting the rules of modern hospitality. READ MORE

White Lotus Season 3 will likely spark a tourism boost in Thailand similar to the show's previous destinations in Italy and Hawaii. To handle such surges, the hotel industry must enhance staffing flexibility, streamline booking systems, and invest in scalable infrastructure. Successfully managing fluctuating demand is crucial for long-term growth and maintaining service quality in the ever-changing travel and hospitality landscape. READ MORE

As short-term rentals reshape travel expectations, hotels must go beyond regulation and reclaim their edge through empowered staff and authentic community-building. This article explores how hotels can strategically leverage human capital and evidence-based management to deliver "travel like a local" experiences-at scale, with consistency, and heart-positioning themselves as the true leaders of modern, people-powered hospitality. READ MORE

The J-1 visa program offers U.S. hotels a flexible way to meet staffing needs while supporting cultural exchange. Through Intern, Trainee, and Summer Work Travel programs, international students and professionals can gain hands-on experience in hospitality, providing hotels with skilled and motivated workers. These programs enhance global brand recognition, workforce diversity, and seasonal staffing. READ MORE