Food & Beverage
Brian  Mitchell
  • Food & Beverage
  • Directing the Enthusiasm of Gen Y Sommeliers and Wine Waiters
  • The best thing about Gen Y sommeliers and wine waiters is their enthusiasm. And the worst thing? Their enthusiasm. Youth has ever been a period of intensely romanticized responses. No one has ever felt a love like this – captured such a clarity of insight – no one has ever felt so angst-ridden and bereft – no one has ever tasted a wine like this with such purity of focus and appreciation.No one has ever loved/lost/felt/tasted as intensely as this. Youth has despaired through history over this self-evident (to them, at least) truth. With Gen Y, however, this attitude is through the roof, living as they do in a social media-created echo chamber that consists largely (perhaps only) of like-minded tastes. Read on...

Elizabeth  Blau
  • Food & Beverage
  • It's Time to Rethink the Three-Meal Restaurant
  • We are living in a golden age of dining, so why are we still dealing with traditional three meal restaurants in hotels? In 2016, I think it’s fair to say that dining and restaurants have firmly entrenched themselves as key players in our culture. Chefs have long established themselves as members of the celebrity class. Every major network seemingly has some sort of cooking, travel or food related show. And hundreds and thousands of blogs, yelp channels, instagram feeds, and publications are dedicated to tracking, celebrating, and recreating it all. More important, rising costs in major cities, a sustained interest in local products, Read on...

William D. Kohl
  • Food & Beverage
  • Small Plates, Big Trends
  • Food Takes Center Stage Food and beverage is a hot topic. The success of the Food Network has elevated the profession of Chef to near cult status. Guests are more excited and knowledgeable about food and beverage than ever. They are dining out frequently and sharing their experience with others. In fact, sixty percent of postings on Instagram are about food and beverage. It is not enough to be good anymore. You have to be great. Your food has to be fresh, relevant and compelling or you will be out of business. Read on...

Laurence Bernstein
  • Food & Beverage
  • Does Your F&B Operation Amplify or Detract From Your Brand?
  • At the end of the day there are three main areas in which the hotel has an opportunity to trigger meaningful and memorable brand experience; service (especially the arrival/departure experience), physicality (especially the guest room experience) or tactile (especially the food and beverage experience). Yet many hotels pay little or no attention to the F&B operation as a brand amplifier. In fact, increasingly hotels are giving up on F&B and outsourcing the foodservice operation in one way or another. This article discusses how to develop experiential operationalization programs for F&B that leverage and amplify the brand at the same time. Read on...

David Wolf
  • Food & Beverage
  • Empowering Your Customer - Have it Their Way
  • Regardless of the reason, customers are becoming savvy to the age old phrase adopted back in the 1970’s “have it your way” in almost any dinning atmosphere across the continental United States. As an empowered hotel guest, one opens a menu at a restaurant and entertains the opportunity to choose their ingredients. Whether it be to lose weight, help fight off disease, or the presence of food allergies, this allows the diner to take ownership of what they are putting into tier bodies. Many of these are considered preference diets. Many can be more than a request for a vegetarian or vegan menu. Read on...

Erik Wolf
  • Food & Beverage
  • Today's New Food Traveler
  • Food is always an important consideration for travelers, for some more so than others. The food tourism industry is almost 15 years old and in this time, we’ve been able to identify changes in consumer behavior when it comes to food and travel. Some of these changes are driven by health concerns or religion, while others are driven by consumers’ obsession with food and drink. Still, there are some basic tenets of behavior when it comes to foodies and their purchasing decisions. There are actually 13 different types of foodies, and knowing which foodie(s) you’re targeting can make or break your marketing plan – and your bottom line. Read on...

Andrew M. Sims
  • Food & Beverage
  • Authentic Travel Experiences: Growing Culinary Tourism and F&B Strategy
  • Recent research shows that more and more travelers, especially among younger generations, are forgoing familiar but often cookie-cutter hotel brands in favor of boutique properties that promise unique, authentic local experiences that connect guests to the destinations they visit. This trend dovetails with the recent growth of culinary tourism – in which guests make travel decisions based on available culinary options – to put significant pressure on hotel food and beverage operations, which represent the second largest source of revenue for full-service hotels according to PKF Hospitality Research, to shift strategic focus toward culturally relevant, experiential offerings that resonate with today’s modern traveler. Read on...

Jonathan Wilson
  • Food & Beverage
  • Hotels Would be Wise to Meet Consumer Demands for More Casual Dining
  • Consumer dining preferences are shifting and becoming much more casual at hotels across all segments of the industry, from grab-and-go and in-restaurant offerings at suite brands to fine dining options at luxury properties. This change has created a void in the hotel industry for welcoming, casual dining experiences. You might think a large property that offers breakfast, lunch, dinner and room service has everything covered. But the new reality is that many guests now prefer to eat with friends and family in a more casual, social environment. In addition, independent travelers – who typically want to eat by themselves –also want to be surrounded by other people. Read on...

Robert  Gerstenecker
  • Food & Beverage
  • Creating a Buzz by Cooking for Social Media
  • These are the facts; Facebook currently has 1.65 billion monthly active users. The microblogging website Twitter has 320 million monthly active users. Instagram has more than 400 million monthly active users and Pinterest has over 100 million monthly active users. Social media has helped shape the consciousness of the new millennials who actively participate in sharing every aspect of their daily lives. The world has shrunk to the size of a smartphone and we are now part of a global community that influences and is influenced by what we think, read, visit and eat. Read on...

John  Signorelli
  • Food & Beverage
  • Taking Advantage of the Fast-Casual Cuisine Trend
  • With the current, customer-driven focus on a more “fast casual cuisine”, including those of varied and authentic ethnic origins, the direction of today’s mainstream cuisine is one which tends to veer far from the classic protein/starch/vegetable triad located at “10, 2 and 6 o’clock” on the well-worn plates of many full-service or casual dining restaurants. This lasting trend of fast casual is more towards a cuisine which stays true to the items’ origins by sourcing authentic and better ingredients for their distinct flavors, resulting in an overall higher quality of food, served more quickly than any tablecloth-clad establishment can match. Read on...

Robert  Hood
  • Food & Beverage
  • How Casual Menus Raise Average Checks
  • Formal dining rooms conjure up an image of great state and formal occasions when glamour, over-pricing and the prestigious and almost elitist individuals would gather, dine and converse on a level that most of us common diners would feel out of place and somewhat alienated. The menu itself would be as grand, food spelt with French words and phrases muttered in strange accents that would help us to understand that as it was expensive, and it must be good. To the ‘grand restauranteur’ all of this meant that the diner could not see behind the curtain to the secrets of our industry and that the guests must be at all costs separated from mechanics of the menu. Read on...

Nikheel   Advani
  • Food & Beverage
  • Staying Relevant in a Fast Changing Industry
  • Luxury travel was once associated with formality, but in today’s modern world that notion is changing. More and more, high-end travelers are placing value on comfort, quality time, personalized service and unexpected experiences. These expectations apply to every aspect of the hotel-guest experience, particularly when it comes to dining.To stay au courant, five-star resorts must challenge their perceptions of luxury food and wine by constantly developing new concepts that delight and surprise guests. Hotels can continuously surpass their guests’ expectations by redefining industry standards. Gone are the days of stuffy dinner jackets and full course meals in formal dining rooms. Read on...

Mark Sherwin
  • Food & Beverage
  • Sonesta's Culinary Team Shares Its Experience with Local Cuisine
  • Sonesta offers casual dining with a sense of place throughout its US hotels, embracing local inspiration shared through our menus. In this article, the culinary teams share the results of their efforts to bring local flavor and authentic cuisine to our guests. Sonesta takes its menu inspiration from the destination – sourcing locally whenever possible and sharing the passion of the members of its culinary team. Our casual dining restaurants and outlets provide an experience of the locale through choices of regional items to be highlighted and the indigenous produce and seasonings used to deliver a plate to remember. Read on...

Lorraine Abelow
  • Food & Beverage
  • Seize the Culinary Craze With a Strong PR Push
  • Food has become a magnetic force that steers people’s travels and often dictates what hotel they choose. So, it is vital to get the word out through traditional and social media about your hotel’s offerings. With the exploding culinary craze, travelers are making decisions on what destinations to visit based on the cuisine they see covered in the media. Preferences, such as farm-to-table, locally sourced produce, and the innovative creations of chefs, are what your property should be publicizing through feature stories in important media outlets and social media channels. It is more critical than ever to publicize the cuisine at your hotel to reach the burgeoning “foodies” market. Read on...

Yuriy  Boykiv
  • Food & Beverage
  • Asian-Americans Represent Significant Opportunities for Hotels and Beverage Brands
  • Multicultural beverage marketing can be a difficult segment to break into — particularly for the travel and entertainment industries. Fortunately, there’s a special on tap. According to a recent Pew Research report, Asian-Americans are the fastest-growing segment of the marketplace. Since the 1965 Immigration and Nationality Act, 51 percent of new immigrants have come from Latin America and a quarter from Asia. Asian-Americans are projected to eventually overtake the size and importance of the Hispanic market. Read on...

JUNE: Sales & Marketing: Who Owns the Guest?

Emanuel Baudart

Social media opens the doors to conversations about experiences – good or bad. Twitter gives hotel guests the option to air their grievances while Instagram gives them the bragging rights on their best days. Customers are giving out their feedback and it’s up to the industry to take it seriously in how hotels engage with their guests. A guest’s social media is an opportunity for hotels to work better and more efficiently to target and enhance the guest experience. Coupling the data that guests give through social media with the data we have from years of growing AccorHotels, we are focusing on using the right tools to best access the guest. At AccorHotels, we are moving away from the transactional model of hospitality and focusing on building relationships through social engagement and bolstering the benefits of our loyalty program. In order to do both, we’ve invested in building better tools for our hotels to succeed on the promise of hospitality – great service, attention and comfort. Read on...

Wendy Blaney

In a world where almost everything is done digitally, it is important to remember how impactful a two-way conversation can be for consumers interested in booking travel. There is no denying that it has become easier and easier to plan trips online, and purchase products almost instantly – yet there are still many customers who want the personal touch and assurance that they truly understand what it is that they are buying. They want someone to provide direction, answer questions, and give them “insider” information. This is especially true for a dynamic destination like Atlantis where there are an abundance of options. Our guests aren’t just interested in a resort, they are seeking a coveted, catered experience. Read on...

Mustafa Menekse

Though it seems that online travel agencies have been a part of the hotel booking landscape for eons, the reality is that just 25 years ago, brick and mortar travel agencies were the norm. Travelers would visit an agency for trip planning advice, printed brochures, and to speak with actual travel agents to assist in booking airfare, hotel accommodations and rental cars. Travel agencies had the knowledge and information about the destination and, of course, the tools and connections to book hotels and flights to begin with. The support these agencies provided put traveler’s minds at ease, especially for international trips. This was the foundation of why OTAs are in existence. Read on...

Scott Weiler

A guest of a hotel or chain books with an OTA. Terrific for everyone, right? The OTA is grateful for the transaction, and hopes to get a nice share of that customer’s travel bookings for years to come. The hotel is happy to get a (let’s say) first time guest. Sure, they paid a commission for that booking, but the GM and their team is ready to do their stuff. Which is to say – deliver a great stay experience. Now what? Now it’s a battle of the marketers! Read on...

Coming Up In The July Online Hotel Business Review

Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.