Mobile Technology
Benjamin Jost
  • Mobile Technology
  • Texting as a Customer Engagement Channel
  • Guests constantly hop across different communication channels. To keep pace with them, hotels must migrate through these various platforms to remain engaged. Most modern hotel executives recognize the importance of communicating with guests on the medium in which they are most comfortable. However, identifying and implementing approaches that makes these meetings possible can be more difficult than these executives consider. After all, anyone can send a text message. But meeting and tracking an SLA across an SMS creates an entirely new set of hurdles. Read on...

Michael P. O'Day
  • Mobile Technology
  • Fiber to the Room: New Architecture to Meet the Needs of the Digital Guest
  • For many hotel guests, the most appealing hotels are the properties that offer instant connectivity with the bandwidth capable of supporting multiple devices. As our need for faster speeds and higher quality content continues to grow, hotel guests now expect uninterrupted service putting more pressure on hotel IT building designs. As more and more guests shift to the “always connected” mindset, hotels must be able to deploy technology solutions with minimum downtimes that can grow with the increasing dependence on mobility. Hoteliers must now meet today's guest technology expectations while preparing for tomorrow by installing an infrastructure in which the bandwidth and technology can be expanded as the need arises. Read on...

Terence Ronson
  • Mobile Technology
  • Mobile Technology: The Relentless Pace of Change Continues
  • There’s only one way to view this – we live in a mobile world. Almost any consumer product or service developed today, is most likely created with a mind-set that one day it will somehow be used in a mobile manner. Consigned to oblivion are the days when we need to return to a desk to do email, go to a fixed line to make a phone call, plug into a network port for internet connectivity, have a hard-wired antenna to watch TV, or wear a wired headset to listen to music. Read on...

Scott Schaedle
  • Mobile Technology
  • Checking in Before Checking Out
  • It’s no secret that mobile technology has reshaped the consumer travel experience. Today’s traveler can check in and out of a hotel without ever speaking to a human being. That lack of human interaction and direct communication is both a good and bad thing for the hospitality technology industry. From booking a reservation to leaving a review, mobile use continues to rise in the hospitality technology sector, and is not slowing down any time soon. Today, nearly 60 percent of travelers book hotels using a mobile device while 81 percent of travelers find user reviews important when considering which hotel to book. Read on...

Court Williams
  • Mobile Technology
  • Technology Opportunities That Can Set Your Hotel Apart
  • In some ways, running a successful hotel comes down to a proposition both simple and sometimes complex: delivering service that exceeds the expectations of your guests. You need to provide comfort and hospitality, but also something extra to set yourself apart from other properties. Without differentiating yourself in the market, you risk becoming just one of many hotel options, rather than the preferred choice for your market. One valuable way to set yourself apart from your competition is through embracing technological opportunities available to hotels. If you leverage mobile technology, a wealth of options are emerging that can deliver new conveniences and services that enhance the guest experience. Read on...

Adam Gillespie
  • Mobile Technology
  • Smart Technologies: Affordable Capital Expenditures That Drive Revenue
  • Hotel technology is constantly trying to catch up and accommodate guests’ interests compared to what they use at home. Each year, hotel properties are faced with evaluating and upgrading to the latest and greatest technologies to accommodate their guests, but at what cost? In an increasingly complex world, businesses need to adapt with shifting trends and technologies. The hotel industry’s landscape has responded with corporate solutions that allow for minimal capital expenditures. Previous models required capital budgeting techniques to adjust to a larger margin when it comes to acquiring critical technologies. Read on...

Larr Gorman
  • Mobile Technology
  • Running a Hotel Remotely With a Cloud-Based PMS
  • It used to be that a General Manager was tied to the front desk in order to solve issues or keep track or manage a hotel. With a cloud-based PMS, a GM can technically run the hotel from anywhere on a phone or tablet. A 100% we-based system allows two way communication at the hotel, and management can stay informed on operations from anywhere. The difference between cloud-based systems and server-based networks is as dramatic as the difference between an iPhone and a land-line. Traditional phones are like anchors—they’re tied to a specific place, your home or office. Read on...

Suman Pal
  • Mobile Technology
  • Big Data Trends: Raising the Bar for Guest Expectations
  • Imagine for a moment, passing guests in queue at the hotel front desk waiting to check-in while you’re heading straight to your room instead, or securing your favorite table and skipping the wait list, all without having to talk with a single staff member. No, you’re not dreaming. The day of frictionless guest service is here. Guests are demanding it. How well is your hotel embracing it? The rapid evolution in mobile, social and cloud technologies combined with a monumental shift in guest expectations has launched us into what is one of the most pivotal transformations in hospitality. Read on...

Marc Stephen Shuster
  • Mobile Technology
  • How Mobile Apps and Cyber Security Affect Your Operation
  • Cyber threats have seized the spotlight in 2016. From enterprise data breaches costing millions, to the emergence of fraud and hacking as an on-demand service, to the politically-inspired interception and disclosure of the US Presidential campaign’s emails and, some have alleged, the hack of the election itself, cybercrime emerged from the realm of cyberpunk fiction and established its place as a mainstream social, economic, and political force in 2016. The rise of hacking has been driven by three factors: the pervasive use of network driven technology, the use of aggregated electronic data by companies, and the fluid resale market for stolen personal, financial, and healthcare information. Read on...

Mark  Heymann
Michael Arner
  • Mobile Technology
  • Getting Smarter About Personalization
  • Hospitality, traditionally slow to adopt new technology, is today everywhere threatened by it. There is physical competition in the form of a glut of new rooms provided, for example, by homestay networks like AirBnb. There is virtual competition in the form of difficult-to-manage online profile and review aggregators such as TripAdvisor—which can represent low-cost affronts to an expensively acquired and laboriously nurtured brand. At the same time, there is a new generation of customers that technology has trained to be fickle with their brand loyalty, impatient with waiting for services, impatient with wanting for access, impatient in general. Read on...

Doug  Lodder
  • Mobile Technology
  • Three Steps to Securing and Monetizing Free Wi-Fi Networks
  • Managing mobile connectivity at hotels has become a cumbersome affair. From soaring mobile data trends to the growing number of devices guests bring on trips, winning over the hyper-connected consumer presents more challenges than ever before. By the numbers, mobile data traffic is forecasted to increase eightfold by 2020; 81 percent of the traffic will be done via a smartphone and 80 percent of data will be consumed on Wi-Fi. This analysis flags two key takeaways for the hospitality industry: the demand for seamless hotel connectivity will only continue to expand and Wi-Fi is a sure bet for powering digital experiences. Read on...

Jared Simon
  • Mobile Technology
  • Mobile Geo -Targeting Makes "Just in Time" a Reality for the Hotel Industry
  • Mobile geo-targeting is enabling the hotel industry to experience its own “Just in Time” revolution. Its use helps craft more accurate consumer profiles through location and behavioral data, which can amplify the effectiveness of current marketing efforts and open up an avenue for new efforts. And if hotels can successfully use mobile geo-targeting and clever marketing, they might be able to drastically improve their ability to fill vacant rooms—even, in some cases, at the last minute. This article delves into mobile geo-targeting and puts it in perspective for the hotel industry. Read on...

Michael  Schubach
  • Mobile Technology
  • 2017's Hospitality Technology Trends
  • Asking what the next big thing in hospitality automation will be is always something of a trick question. Industry watchers generally follow product announcements with a wait-and-see demeanor; contrary to conventional wisdom, the appearance of a better mousetrap does not guarantee a well-beaten path to the door. Industry consultants, on the other hand, tend to stay knee-deep in the needs and aspirations associated with current clients’ current projects. Taken as a whole, it means that there is generally a substantial gap between innovation and adoption. Read on...

Darren  Panto
  • Mobile Technology
  • Hotels vs Online Travel Agencies
  • The subject of this article is the most common complaint I’ve been hearing for the last few months, from hoteliers who are unhappy about their number one supplier: the OTA (Online Travel Agency). As an enterprise platform developer to the hospitality industry, we are in the privileged position of hearing the most up-to-date requirements of hotels and their guests from a technology and guest facing point of view. We are also amongst the first to hear their complaints and issues and this includes the current dominance of the hotel booking market by the OTAs such as Priceline and Expedia. Read on...

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JANUARY: Mobile Technology: A Permanent Sense of Immediacy

Michael P. O'Day

For many hotel guests, the most appealing hotels are the properties that offer instant connectivity with the bandwidth capable of supporting multiple devices. As our need for faster speeds and higher quality content continues to grow, hotel guests now expect uninterrupted service putting more pressure on hotel IT building designs. As more and more guests shift to the “always connected” mindset, hotels must be able to deploy technology solutions with minimum downtimes that can grow with the increasing dependence on mobility. Hoteliers must now meet today's guest technology expectations while preparing for tomorrow by installing an infrastructure in which the bandwidth and technology can be expanded as the need arises. Read on...

Terence Ronson

There’s only one way to view this – we live in a mobile world. Almost any consumer product or service developed today, is most likely created with a mind-set that one day it will somehow be used in a mobile manner. Consigned to oblivion are the days when we need to return to a desk to do email, go to a fixed line to make a phone call, plug into a network port for internet connectivity, have a hard-wired antenna to watch TV, or wear a wired headset to listen to music. Read on...

Scott Schaedle

It’s no secret that mobile technology has reshaped the consumer travel experience. Today’s traveler can check in and out of a hotel without ever speaking to a human being. That lack of human interaction and direct communication is both a good and bad thing for the hospitality technology industry. From booking a reservation to leaving a review, mobile use continues to rise in the hospitality technology sector, and is not slowing down any time soon. Today, nearly 60 percent of travelers book hotels using a mobile device while 81 percent of travelers find user reviews important when considering which hotel to book. Read on...

Court Williams

In some ways, running a successful hotel comes down to a proposition both simple and sometimes complex: delivering service that exceeds the expectations of your guests. You need to provide comfort and hospitality, but also something extra to set yourself apart from other properties. Without differentiating yourself in the market, you risk becoming just one of many hotel options, rather than the preferred choice for your market. One valuable way to set yourself apart from your competition is through embracing technological opportunities available to hotels. If you leverage mobile technology, a wealth of options are emerging that can deliver new conveniences and services that enhance the guest experience. Read on...

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.