Cultural Tourism
Arturo Garcia Rosa
  • Cultural Tourism
  • The Rise of Hotel Opportunities in Argentina
  • Though Argentina has always sparked interest from investors around the world, some of the economic measures and political scandals related to the party that held the power for a decade (until December 2015) did not represent the best scenario for international investment. The more recent election of President Mauricio Macri, undoubtedly represents an important task of rebuilding the Argentinian economy and restoring its international credibility. Macri, already in his short stint thus far as president, has partially succeed with inroads here, and as such has been given the honor to host the World Trade Organization meeting in December 2017 along with the G20 Summit in 2018. Read on...

David Grenwell
  • Cultural Tourism
  • Hotel Brands vs. the DIY Hotelier
  • The hospitality industry continues to flourish and in addition to contributing billions to Britain’s GDP, it provides jobs for a huge amount of workers across the UK. To put that into perspective, in 2014, it was estimated that hospitality was responsible for a massive contribution of around £143 billion – this is 10% of the UK’s entire GDP. And as for employment, figures suggest that the industry is directly employing 4.7 million workers and indirectly employing 775,000 people. If the industry continues to grow, it’s expected that as will the GDP contributions and of course, more jobs and opportunities will be available to workers. Read on...

John Poimiroo
  • Cultural Tourism
  • The Architectural Attraction: How Great Architecture Attracts Tourism
  • Within the past decade, many of the nation's leading museums and concert halls have hired starchitects the likes of Gehry, Calatrava, Libeskind, and Taniguchi to create singularly stunning structures that, like massive titanium magnets, attract visitors to them. So, too, hoteliers are renovating landmark buildings in major cities into new use as signature hotels. Branded destinations are exporting their architectural concepts abroad. Read on...

Andrew Freeman
  • Cultural Tourism
  • Cultural Diversity - A World of Opportunity
  • Diversity is no longer a lofty idea for the future and wishful thinking. Nor is it something regional affecting select sections of the country. From vendors to guests, staff to neighbors, diversity is here, it is now, it is universal. Revisiting existing strategies and tactics and implementing new ones to accommodate true diversity and inclusion in your hotel is not only socially responsible, it is just good business. Read on...

John Poimiroo
  • Cultural Tourism
  • Partnerships in Preservation: Sustainable Heritage Tourism
  • Tourism has become recognized as essential to sustaining historic preservation and California's tourism industry is responding to that reality. Responding to encouragement by President George W. Bush's historic preservation advisor, John Nau, III, Californians organized a California Cultural Heritage Tourism Council in 2004 which subsequently has sponsored symposia and efforts to connect tourism with cultural and heritage preservation. "We recognized that California's vast geography and diverse heritage and cultures kept tourism, cultural and heritage leaders from speaking to one another and thus cooperating. By coming together, we have been able to generate highly visible promotional efforts and stimulate cooperation, to the benefit of preservation," says Susan Wilcox, co-chair of the California Cultural Heritage Tourism Council and Deputy Director of the California Travel and Tourism Commission. Read on...

John Poimiroo
  • Cultural Tourism
  • China, from Exclusion to Inclusion
  • In response to increasing financial and cultural ties between China and the United States, both countries have eased travel restrictions. The China National Tourism Administration (CNTA) and U.S. Department of Commerce recently announced a Memorandum of Understanding (MOU) which is intended to boost travel between the two countries and serve to "strengthen relations and forge new friendships." The MOU opens China's growing market to U.S. travel and tourism industries with a push toward expanding group leisure travel from China to the U.S. CNTA Chairman Shao Qiwei sees it as broadening exchange and cooperation between the countries in economic, cultural and air service areas. Read on...

John Poimiroo
  • Cultural Tourism
  • Cultural Event Marketing: How hotels are profiting from cultural events
  • Cultural events have long been touted by arts organizations as benefiting hotels. Research studies by the Los Angeles County-based organizations prove the claim. In the late 1990s and again in the early 2000s, the effectiveness of major art exhibits to attract visitors to Los Angeles County were studied by the Los Angeles County Museum of Art and by The Museum of Contemporary Art as driven by LA's Cultural Tourism Department. Those studies documented not just the economic and social impact of major Vincent Van Gogh and Andy Warhol exhibitions, but proved once and for all time that strong exhibits - effectively promoted - attract out-of-town visitors, sell rooms and can be extremely lucrative to hotels. Read on...

John Poimiroo
  • Cultural Tourism
  • Heritage Corridors: Routes to Increased Occupancy
  • When limited markets are divided among competing hotels with similar facilities and services, hoteliers find that new guests can be attracted and hotel occupancy increased by revisiting the past. They've discovered that heritage corridors create additional reasons to travel a route, be loyal to a property and stay longer. These less-traveled corridors were once the beaten path, but now have nostalgic appeal for travelers in search of a slower pace, authenticity and our nation's history. Read on...

John Poimiroo
  • Cultural Tourism
  • The Cultural Heritage Tourist
  • According to The Historic/Cultural Traveler, a weathered, but oft-quoted 2003 study by the Travel Industry Association of America and Smithsonian Magazine, more than half of U.S. adults (over 118 million people) include at least one art, history, humanities or heritage activity or event when they travel. You find them swaying to exotic music at cultural events, festivals and fairs. They're drawn to ethnic neighborhoods for authentic foods and imports. Clusters of them are seen looking skyward as they walk through historic districts on guided architectural tours. Others are involved in volunteer projects to both immerse themselves in a destination while helping to preserve it. They walk battlefields, often as knowledgeable about what took place as are local guides. The travel stories they retell are of the cultural treasures they saw and the remarkable local people they met. Read on...

SEPTEMBER: Hotel Group Meetings: Blue Skies Ahead

Jay Spurr

Meeting planners have more than enough to think about when it comes to searching for the perfect venue – and eco-consciousness is increasingly making its way top of mind for many. It is currently estimated that the average hotel guest generates 2.2 pounds of waste each night of their stay. And, with the meetings and event industry recently being deemed as the second most wasteful sector in the United States by the EPA, we at JW Marriott Austin knew we had to go above and beyond to deliver more efficient meetings and events with the lowest possible carbon footprint. Read on...

Del Robinette

Engagement and commitment are at the core of our professional lives in a 24 hour a day, 7 day a week operation. No matter the size or complexity of the box, engagement and our commitments should be a core fundamental that not only surfaces in our every interaction, but guides and directs our proactive decision making and our strategies and executions. Hospitality 101 teaches us as hospitality professionals, to engage with our guests, to make eye contact at 10 feet, to speak within 5, to escort when possible and to use our guests name in conversation. Read on...

Katie  Davis

I had a bit of an “out of body” experience recently. I was attending a corporate meeting, which was held in a hotel meeting room. As usual, I was multi-tasking for most of the meeting. Doing my best to remain engaged with the meeting content, while simultaneously managing an ever-growing email inbox and “To Do” list. During a break, I was pacing outside the meeting room, on the phone with my office, when I noticed some snacks and beverages set-up adjacent to the meeting room entrance. Read on...

Deirdre Martin Yack

Meeting planning in today’s world is more complex than ever. Whether you’re a planner or a supplier, our jobs are now 24/7. We are dealing with shorter lead times than ever, tighter budgets (on both sides), and expectations based on the perfection projected by social media and reality TV. Our job is no longer simply about dates, space, rate – we now need to compete at a world-class level on a daily basis. As a supplier, it takes extreme creativity at the venue level. Starting with the initial design, event space must be as flexible, innovative and as Instagram-worthy as possible. Read on...

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.