Cultural Tourism
Arturo Garcia Rosa
  • Cultural Tourism
  • The Rise of Hotel Opportunities in Argentina
  • Though Argentina has always sparked interest from investors around the world, some of the economic measures and political scandals related to the party that held the power for a decade (until December 2015) did not represent the best scenario for international investment. The more recent election of President Mauricio Macri, undoubtedly represents an important task of rebuilding the Argentinian economy and restoring its international credibility. Macri, already in his short stint thus far as president, has partially succeed with inroads here, and as such has been given the honor to host the World Trade Organization meeting in December 2017 along with the G20 Summit in 2018. Read on...

David Grenwell
  • Cultural Tourism
  • Hotel Brands vs. the DIY Hotelier
  • The hospitality industry continues to flourish and in addition to contributing billions to Britain’s GDP, it provides jobs for a huge amount of workers across the UK. To put that into perspective, in 2014, it was estimated that hospitality was responsible for a massive contribution of around £143 billion – this is 10% of the UK’s entire GDP. And as for employment, figures suggest that the industry is directly employing 4.7 million workers and indirectly employing 775,000 people. If the industry continues to grow, it’s expected that as will the GDP contributions and of course, more jobs and opportunities will be available to workers. Read on...

John Poimiroo
  • Cultural Tourism
  • The Architectural Attraction: How Great Architecture Attracts Tourism
  • Within the past decade, many of the nation's leading museums and concert halls have hired starchitects the likes of Gehry, Calatrava, Libeskind, and Taniguchi to create singularly stunning structures that, like massive titanium magnets, attract visitors to them. So, too, hoteliers are renovating landmark buildings in major cities into new use as signature hotels. Branded destinations are exporting their architectural concepts abroad. Read on...

Andrew Freeman
  • Cultural Tourism
  • Cultural Diversity - A World of Opportunity
  • Diversity is no longer a lofty idea for the future and wishful thinking. Nor is it something regional affecting select sections of the country. From vendors to guests, staff to neighbors, diversity is here, it is now, it is universal. Revisiting existing strategies and tactics and implementing new ones to accommodate true diversity and inclusion in your hotel is not only socially responsible, it is just good business. Read on...

John Poimiroo
  • Cultural Tourism
  • Partnerships in Preservation: Sustainable Heritage Tourism
  • Tourism has become recognized as essential to sustaining historic preservation and California's tourism industry is responding to that reality. Responding to encouragement by President George W. Bush's historic preservation advisor, John Nau, III, Californians organized a California Cultural Heritage Tourism Council in 2004 which subsequently has sponsored symposia and efforts to connect tourism with cultural and heritage preservation. "We recognized that California's vast geography and diverse heritage and cultures kept tourism, cultural and heritage leaders from speaking to one another and thus cooperating. By coming together, we have been able to generate highly visible promotional efforts and stimulate cooperation, to the benefit of preservation," says Susan Wilcox, co-chair of the California Cultural Heritage Tourism Council and Deputy Director of the California Travel and Tourism Commission. Read on...

John Poimiroo
  • Cultural Tourism
  • China, from Exclusion to Inclusion
  • In response to increasing financial and cultural ties between China and the United States, both countries have eased travel restrictions. The China National Tourism Administration (CNTA) and U.S. Department of Commerce recently announced a Memorandum of Understanding (MOU) which is intended to boost travel between the two countries and serve to "strengthen relations and forge new friendships." The MOU opens China's growing market to U.S. travel and tourism industries with a push toward expanding group leisure travel from China to the U.S. CNTA Chairman Shao Qiwei sees it as broadening exchange and cooperation between the countries in economic, cultural and air service areas. Read on...

John Poimiroo
  • Cultural Tourism
  • Cultural Event Marketing: How hotels are profiting from cultural events
  • Cultural events have long been touted by arts organizations as benefiting hotels. Research studies by the Los Angeles County-based organizations prove the claim. In the late 1990s and again in the early 2000s, the effectiveness of major art exhibits to attract visitors to Los Angeles County were studied by the Los Angeles County Museum of Art and by The Museum of Contemporary Art as driven by LA's Cultural Tourism Department. Those studies documented not just the economic and social impact of major Vincent Van Gogh and Andy Warhol exhibitions, but proved once and for all time that strong exhibits - effectively promoted - attract out-of-town visitors, sell rooms and can be extremely lucrative to hotels. Read on...

John Poimiroo
  • Cultural Tourism
  • Heritage Corridors: Routes to Increased Occupancy
  • When limited markets are divided among competing hotels with similar facilities and services, hoteliers find that new guests can be attracted and hotel occupancy increased by revisiting the past. They've discovered that heritage corridors create additional reasons to travel a route, be loyal to a property and stay longer. These less-traveled corridors were once the beaten path, but now have nostalgic appeal for travelers in search of a slower pace, authenticity and our nation's history. Read on...

John Poimiroo
  • Cultural Tourism
  • The Cultural Heritage Tourist
  • According to The Historic/Cultural Traveler, a weathered, but oft-quoted 2003 study by the Travel Industry Association of America and Smithsonian Magazine, more than half of U.S. adults (over 118 million people) include at least one art, history, humanities or heritage activity or event when they travel. You find them swaying to exotic music at cultural events, festivals and fairs. They're drawn to ethnic neighborhoods for authentic foods and imports. Clusters of them are seen looking skyward as they walk through historic districts on guided architectural tours. Others are involved in volunteer projects to both immerse themselves in a destination while helping to preserve it. They walk battlefields, often as knowledgeable about what took place as are local guides. The travel stories they retell are of the cultural treasures they saw and the remarkable local people they met. Read on...

JULY: Hotel Spa: Measuring the Results

Bryan Green

A tremendous opportunity exists today for hotels and resorts to once again raise the bar and incorporate experiences crafted around trends that are presently driving the fitness industry. Today’s best operators know that the lines between the commercial health club offering and the hospitality based fitness center are becoming increasingly blurred. In the world of fitness, two significant trends are driving the landscape by which new facilities are born, and existing spaces re-imagined: Functional Training & Technology. Together, these two factors are powering the emergence of socially driven exercise and virtually guided training sessions that are shaking the landscape of nearly every aspect of the fitness industry. Read on...

Martin Kipping

At Viceroy Zihuatanejo, in 2015, I began forming a new vision for our resort spa to help guests achieve true wellness. I knew we needed to offer much more than just providing traditional spa treatments and services because achieving true wellness would require a resilient attitude and rejuvenating lifestyle to help balance our guests’ physical, mental and spiritual energy. In other words, true wellness encompasses an on-going vibrant, stress-reducing way of living that leads to happiness and contentment. I also realized that just dispensing healthy facts would not necessarily lead guests to adopt healthier, wellness-oriented lifestyles. Instead, guests seeking wellness would need to feel inspired and empowered as well as being educated. Read on...

David  Stoup

Properly operated hotel spas provide an owner the opportunity to boost property profits while driving additional value through the implementation of robust Social Media and Public Relations programming, and the sale of incremental, attractive room packages. The question is: are you providing your spa with the support and experience necessary to achieve these objectives? Unfortunately, it is all too common for Hotel Spas to be under-performing in some, if not all, the above categories. If that is the case, a spa asset manager may be a worthwhile investment for your property. Read on...

Mia Kyricos

Travel and tourism remains one of the world’s largest industries, representing over 10% of global GDP and forecasted to grow 3.7% in 20179.(1) Wellness Tourism, or travel associated with the pursuit of maintaining or enhancing one’s personal wellbeing, is growing twice as fast as the overall sector, and exists at nearly a $600 billion global enterprise.(2) In her annual contribution to the Hotel Business Review, Mia Kyricos, an expert in wellness-driven hospitality, gives us the status of the wellness tourism industry as we know it today, as well as a glimpse of what new opportunities exist on the horizon. Read on...

Coming Up In The August Online Hotel Business Review




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Feature Focus
Food & Beverage: Multiplicity and Diversity are Key
The challenge for hotel food and beverage operations is to serve the personal tastes and needs of an increasingly diverse population and, at the same time, to keep up with ever-evolving industry trends. In order to accomplish this, restaurateurs and hoteliers have to flex their creative muscles and pull out all the stops to satisfy their various audiences. One way to achieve this is to utilize existing food spaces in multiple ways at different times of the day. Lunch can be casual and fast, while dinnertime can be more formal and slower paced. The same restaurant can offer counter service by day but provide table service by night, with a completely different menu and atmosphere. Changes in music, lighting, uniforms and tabletop design contribute to its transformation. This multi- purpose approach seeks to meet the dining needs of guests as they change throughout the day. Today’s restaurants also have to go to great lengths to fulfill all the diverse dietary preferences of their guests. The popularity of plant-based, paleo, vegan, and gluten and allergen-free diets means that traditional menus must evolve from protein-heavy, carb-loaded offerings to those featuring more vegetables and legumes. Chefs are doing creative things with vegetables, such as experimenting with global cuisines or incorporating new vegetable hybrids into their dishes. Another trend is an emphasis on bold and creative flavors. From chili oil to sriracha to spicy maple syrup, entrees, desserts and beverages are all being enhanced with spice and heat. The August issue of the Hotel Business Review will document the trends and challenges in the food and beverage sector, and report on what some leading hotels are doing to enhance this area of their business.