Resorts and hotels may not be tapping into the current trends to target families and increase revenue. It's time to cast a wider net to reach Baby Boomer, Gen X, Millennial and Gen Z parents. Itavi founder and CEO Ayana Rodriguez shares how to appeal to families, current trip themes, the importance of trustworthy on-site childcare services and marketing strategies. READ MORE

Hotel companies often face ongoing staffing needs, but rushing the hiring process or making reactive decisions can lead to costly mistakes. A thoughtful, well-communicated and timely hiring approach supported by trained interviewers and clear job postings ensures stronger hires, reduces turnover and protects team morale. Prioritizing quality over speed ultimately benefits both the business and its employees. READ MORE

To reduce costly turnover in hospitality, executives must seriously analyze and recalibrate workloads across departments with a new lens. Over time, unrealistic expectations rooted in emergency-era efficiencies and A-player benchmarks have been set for everyone to follow, yet they are not sustainable. By identifying the realistic staff capacity of today's new workforce, executives can create a more productive and attractive work environment. READ MORE

This article highlights how the most impactful hospitality design often happens quietly, behind the scenes. I share how thoughtful choices in lighting, materials, space planning, and technology can reduce long-term operational costs while still creating welcoming, beautiful environments. When invisible design works well, guests don't notice - and that's exactly the point. The result is a space that performs effortlessly and consistently. READ MORE

In today's fast-paced world, clients value ease and efficiency. This article explores how hotels can win and retain business by simplifying the booking process, improving communication, and aligning with client priorities. When sales and operations work from the same client-centered strategy, they create seamless experiences that build trust, reduce stress, and ultimately make it easier for clients to say "yes." READ MORE