Eco-Friendly Practices
Bill Meade
  • Eco-Friendly Practices
  • Introducing Tools for Energy Sustainability in Indonesian Hotels
  • Until recently, Indonesian hotels lacked the ability to measure their energy performance. With funding from the U.S. Agency for International Development, Tetra Tech designed and implemented a pilot program for 30 hotels in three destination: Jakarta, Jogjakarta and Bali. The program consisted of an energy benchmarking tool, energy intensity indices, energy assessments of the hotel facilities, energy monitoring software program, training for hotel engineers, and a guidebook for energy management linked to national “green hotel awards”. This article provides an overview of the approach taken, the results of the pilot program, and the expectations for Indonesian hotels to embrace energy efficiency Read on...

Faith Taylor
  • Eco-Friendly Practices
  • Building Trust Through Transparency and Corporate Social Responsibility Reporting in the Hospitality Industry
  • The “Internet of Everything” is the networked connection of people, data, processes and things. Twenty years ago, how broadly the internet would change our lives and grow in ubiquity was unimagined. Today, our connection to each other via the internet is fundamental to how we interact and how we run our businesses. For example, currently the majority of customers in the hospitality industry use the internet to research and/or book their stays - whether it is for hotels, timeshares or short-term rentals. Many people base their decisions on feedback and reviews found on major Online Travel Agency (OTA) sites with hundreds of million unique users every month. Read on...

Tedd Saunders
  • Eco-Friendly Practices
  • The Three New R's of Success
  • Even if one occasionally played hooky, all of us remember the so-called “three R’s” from our school days: Reading, wRiting and aRithmetic. For the past 25 years, businesspeople aiming to create the most efficient, cost effective and profitable operations focused on another three R’s: Reduce, Reuse and Recycle. Now that socially responsible business practices have gone so mainstream, a new threesome sums up the opportunities we face in this new age. Namely, reducing Risk, increasing Revenue and enhancing Reputation. And what business leader would not wish those three benefits for (and from) their company? Read on...

Suzanne  Owens
  • Eco-Friendly Practices
  • Cooking Up Sustainable Appliances
  • Welcoming the new generation of touch control cooktops into hospitality offers a consolidated solution for en-suite cooking that is cost-effective, eco-friendly and safety enhanced; and while the initial equipment costs are higher; the measureable savings to operating expenses coupled with intangible benefits to safety and sustainability net a win-win value-added proposition. Read on...

Kevin T.  Carter
  • Eco-Friendly Practices
  • The Sustainable Staff
  • In hospitality we learn, through training and experience, that nothing is more important than the guests, and quite right we are. So how then, do we teach our staff to broaden their perspectives and think about sustainability without compromising our primary mission – serving our guests? At Airlie we have discovered that the key is to foster an environment where sustainability goals are fully integrated with the overall operational strategy, thus incentivizing employees to embrace ‘green’ activities as key functions that create value for guests, while strengthening our business and our community. Read on...

Don  Shindle
  • Eco-Friendly Practices
  • How Sustainability Wins Repeat Business
  • Sustainability enables us to live in the present without compromising the ability of future generations to meet their needs. Ecological concerns, such as water resource management and energy efficiencies and living a greener lifestyle continue to be top of mind for businesses and consumers. Customer loyalty and repeat business is integral to any business. A majority of hotel properties have implemented sustainability programs to reduce water, greenhouse gas emissions, waste and energy used in daily operations. Read on...

Brigitta Witt
  • Eco-Friendly Practices
  • Measuring What Matters: How Sustainability Metrics Can Drive Progress
  • The message from customers to hospitality companies is clear: checking the box on sustainability isn’t enough. Actionable targets and a focused approach to measurement are critical to demonstrating progress and informing substantive changes to help create a better business. But setting goals and benchmarking progress can be challenging. Not long ago, Hyatt took a step back to review its environmental stewardship platform to better align with our business impacts, refreshing legacy goals and setting new targets for the year 2020. The process underscored several best practices related to measuring what matters when it comes to sustainability. Read on...

Todd  McKeown
  • Eco-Friendly Practices
  • Clearing the Air on Air Conditioning Maintenance
  • Upon arriving in their hotel room, a guest drops their bags and notices the room feels stuffy. They crank up the air conditioner (A/C) and leave, only to find the temperature hasn’t changed much upon their return. When they try adjusting the temperature again, the A/C unit begins making noise as it struggles to push out cooler air. The room never reached the guest’s desired temperature and they had to listen to the loud noise coming from the unit all night. Moral of the story? The hotel could have saved itself a negative review and hundreds in energy savings if it had properly maintained the A/C unit. Read on...

Carl Kish
  • Eco-Friendly Practices
  • Turtle Bay Resort’s Best Practices in Sustainability
  • As the only hotel on Oahu’s Fabled North Shore, Turtle Bay Resort takes its role in preserving and enhancing the North Shore’s rich Hawaiian culture, surfing heritage, and fragile ecosystems very seriously. Since 2010, the resort has been transformed under the leadership of Replay Resorts and has significantly raised the bar in terms of sustainability best practices by introducing two conservation easements totalling 1,134 acres, green roof installations, rooftop solar panels, and integrating authentic Hawaiian culture into every facet of the operation. Read on...

Eric Ricaurte
  • Eco-Friendly Practices
  • Sustainability KPIs: Now Part of the Discussion
  • Sustainability is becoming embedded in performance measurement as standard key performance indicators (KPIs) and is transitioning from a best practice to a cost-of-doing business by customers and investors, and even being mandated by regulators. What are sustainability KPIs? Though sustainability KPIs cover a wide scope and may not be fully understood within the industry yet, the language is quickly changing. Just because some facet of performance is difficult to understand doesn’t mean we don’t still place significant value on it. Take “guest satisfaction” or “brand value” as two prime examples of difficult to measure, yet extremely significant KPIs. As such, a few key items for performance measurement clearly emerged under the sustainability umbrella for hotels—energy, water, waste and GHG emissions. KPIs around these four items can and are used to evaluate the performance of a hotel. Sustainability is becoming embedded in performance measurement as standard key performance indicators (KPIs) and is transitioning from a best practice to a cost-of-doing business by customers and investors, and even being mandated by regulators. Read on...

Glenn Hasek
  • Eco-Friendly Practices
  • Solar Installations Becoming Larger, More Frequent in U.S. Lodging Industry
  • NATIONAL REPORT — According to the latest “Energy Infrastructure Update” report from the Federal Energy Regulatory Commission’s Office of Energy Projects, solar power provided 20.4 percent of new electrical generation brought into service in the United States during 2014. Solar now accounts for about 1 percent of total installed operating electricity generating capacity in the U.S. According to Sun First Solar, the amount of electricity generated by solar systems has tripled in the U.S. in the last three years. The amount of solar power produced today is enough to power 3.6 million homes. A primary driver of increasing interest in solar is cost. Costs for solar panels are down 50 percent from where they were five years ago. Read on...

JoAnna Abrams
  • Eco-Friendly Practices
  • Purchasing-What’s Next in Hotel Sustainability
  • The hotel industry has made great strides in sustainability, achieving cost savings and, according to a recent study by Cornell University, revenue benefits. Whether referencing the LEED rating system, greenhouse gas emission reduction and energy efficiency, water conservation or recycling, there is a key group directly responsible for the industry’s progress--suppliers. This same group is the next area of sustainability focus. Increasingly, investors, NGOs, customers and guests are demanding greater disclosure of an organization’s supply chain performance. Why? The impacts of climate change and access to information have created new risks for global organizations tied directly to their suppliers. Read on...

Bruce  Collins
Ayrlea A Manchester
  • Eco-Friendly Practices
  • Going Green with Mutually Beneficial Programs
  • : It is no big secret that ‘going green’ and sustainable practices within the hotel and lodging industry are slowly becoming more appealing and are now often a determining factor for travelers when they are selecting accommodation. In this day and age, acquiring a reputation for being an eradicator of the environment can truly be your demise. Hotels operating with green initiatives in place are on the right track and can undoubtedly have an advantage over their competitors. There are great social and economic benefits to be gained by implementing green initiatives, as well as the obvious benefits to the environment. These green programs, when applied and practiced correctly can be mutually beneficial and quite lucrative. Read on...

Robert Allender
  • Eco-Friendly Practices
  • Every Hotel Tells an Energy Story 
  • Every hotel on the planet has an energy story. A hotel’s energy story is what anyone who cares about things related to energy use can observe by looking at that hotel’s use of energy, and its attitude to energy related issues. Hotel decision-makers have a choice – they can ignore the hotel’s energy story and hope for the best, or they can manage it. Read on...

FEBRUARY: Social Media: Interacting with the Hotel Customer

Nisha Thakkar

While social media has become a mainstream marketing channel, there are many variables that hoteliers are not taking advantage of to increase their revenue. Unlike other mainstream marketing avenues, social media is not static, as platforms continuously find ways to increase engagement with both users and advertisers. As social platforms have realized their massive marketing opportunities within their user base, they have increasingly capitalized on their clearly defined users by providing advertisers access to them. Today, the popularity of social channels has created a “pay-to-play” model that leaves many business owners and managers perplexed as to which channels to focus on, and the right budget to allocate in order to maximize return on investment (ROI). Read on...

Cass Bailey

These days, a lot goes into choosing the perfect hotel. Hotel choice no longer depends solely on the location, price, and amenities; it depends on experience. Customers have become more interested in experiential features instead of whether or not the hotel has a five-star review. As the phrase goes, many “do it for the gram.” When looking to book their stay, the Instagram generation is interested in things that are eye-catching and worthy of sharing with their followers. Just searching the hashtag “wanderlust” reveals millions of images of different travel experiences from around the world. Read on...

Tim Sullivan

As hoteliers’ key audiences spend less time on the Web and more time on their smartphones’ social apps, it is crucial for hotels to have a digital engagement strategy that creates meaningful interactions on social channels. Desktop still converts higher, but the path to a booking is a journey full of touch points across social. Now that social media platforms are maturing, hotels can go beyond targeting their own guests to discovering new profitable audiences. They can reach and drive sales for all sides of the business: leisure, corporate and group sales. However, before hoteliers think about social engagement, they need to cover the basics of personalization and one-to-one marketing. Read on...

Chris Teso

Social media has traditionally been approached as a marketing tool for top-of-funnel activities. However, the activities associated with generating awareness, like creating viral posts and taking advantage of real-time marketing moments, are difficult to measure and even harder to link to real business value. Yet, marketers innately know that social media has real opportunity as their audience is there—in volume and in frequency. As a result, a new trend is emerging among hotel marketers that takes distinct advantage of the direct follower model of social networks: the marriage of the loyalty program with social media marketing. Read on...

Coming Up In The March Online Hotel Business Review

Feature Focus
Human Resources: Inspiring a Journey of Success
In an increasingly competitive environment where hotels are competing to attract, and more importantly, to keep top talent, Human Resource managers are realizing the need to focus on improving their Employee Experience. Smart managers are embracing the idea of Employee Wellness which translates into a system of physical, mental, emotional, and purposeful well-being. Some organizations are even providing free counseling for their employees and their dependents. The goal is to nurture, support and engage with their employees in a way that increases productivity, improves customer service, enhances loyalty, and creates a more harmonious work environment for all. Along with this development is the need for more effective, ongoing training. Many HR managers rely on external training firms for this, but there is a growing trend which taps the experience and expertise that already exists within the organization. For example, younger employees likely have greater knowledge of social media which an older generation might struggle with. Harnessing this peer-to-peer learning can be an efficient and cost effective way of increasing skills, and as a result, the knowledge transferred is likely to be more acceptable and relevant. Finally, HR managers need to foster an environment that empowers people and taps into their full potential, inspiring a personal journey of success. The March Hotel Business Review will take a look at some of the strategies and techniques that human resource directors are currently developing in order to achieve success.