Eco-Friendly Practices
Tedd Saunders
  • Eco-Friendly Practices
  • The Three New R's of Success
  • Even if one occasionally played hooky, all of us remember the so-called “three R’s” from our school days: Reading, wRiting and aRithmetic. For the past 25 years, businesspeople aiming to create the most efficient, cost effective and profitable operations focused on another three R’s: Reduce, Reuse and Recycle. Now that socially responsible business practices have gone so mainstream, a new threesome sums up the opportunities we face in this new age. Namely, reducing Risk, increasing Revenue and enhancing Reputation. And what business leader would not wish those three benefits for (and from) their company? Read on...

Suzanne  Owens
  • Eco-Friendly Practices
  • Cooking Up Sustainable Appliances
  • Welcoming the new generation of touch control cooktops into hospitality offers a consolidated solution for en-suite cooking that is cost-effective, eco-friendly and safety enhanced; and while the initial equipment costs are higher; the measureable savings to operating expenses coupled with intangible benefits to safety and sustainability net a win-win value-added proposition. Read on...

Kevin T.  Carter
  • Eco-Friendly Practices
  • The Sustainable Staff
  • In hospitality we learn, through training and experience, that nothing is more important than the guests, and quite right we are. So how then, do we teach our staff to broaden their perspectives and think about sustainability without compromising our primary mission – serving our guests? At Airlie we have discovered that the key is to foster an environment where sustainability goals are fully integrated with the overall operational strategy, thus incentivizing employees to embrace ‘green’ activities as key functions that create value for guests, while strengthening our business and our community. Read on...

Don  Shindle
  • Eco-Friendly Practices
  • How Sustainability Wins Repeat Business
  • Sustainability enables us to live in the present without compromising the ability of future generations to meet their needs. Ecological concerns, such as water resource management and energy efficiencies and living a greener lifestyle continue to be top of mind for businesses and consumers. Customer loyalty and repeat business is integral to any business. A majority of hotel properties have implemented sustainability programs to reduce water, greenhouse gas emissions, waste and energy used in daily operations. Read on...

Brigitta Witt
  • Eco-Friendly Practices
  • Measuring What Matters: How Sustainability Metrics Can Drive Progress
  • The message from customers to hospitality companies is clear: checking the box on sustainability isn’t enough. Actionable targets and a focused approach to measurement are critical to demonstrating progress and informing substantive changes to help create a better business. But setting goals and benchmarking progress can be challenging. Not long ago, Hyatt took a step back to review its environmental stewardship platform to better align with our business impacts, refreshing legacy goals and setting new targets for the year 2020. The process underscored several best practices related to measuring what matters when it comes to sustainability. Read on...

Todd  McKeown
  • Eco-Friendly Practices
  • Clearing the Air on Air Conditioning Maintenance
  • Upon arriving in their hotel room, a guest drops their bags and notices the room feels stuffy. They crank up the air conditioner (A/C) and leave, only to find the temperature hasn’t changed much upon their return. When they try adjusting the temperature again, the A/C unit begins making noise as it struggles to push out cooler air. The room never reached the guest’s desired temperature and they had to listen to the loud noise coming from the unit all night. Moral of the story? The hotel could have saved itself a negative review and hundreds in energy savings if it had properly maintained the A/C unit. Read on...

Carl Kish
  • Eco-Friendly Practices
  • Turtle Bay Resort’s Best Practices in Sustainability
  • As the only hotel on Oahu’s Fabled North Shore, Turtle Bay Resort takes its role in preserving and enhancing the North Shore’s rich Hawaiian culture, surfing heritage, and fragile ecosystems very seriously. Since 2010, the resort has been transformed under the leadership of Replay Resorts and has significantly raised the bar in terms of sustainability best practices by introducing two conservation easements totalling 1,134 acres, green roof installations, rooftop solar panels, and integrating authentic Hawaiian culture into every facet of the operation. Read on...

Eric Ricaurte
  • Eco-Friendly Practices
  • Sustainability KPIs: Now Part of the Discussion
  • Sustainability is becoming embedded in performance measurement as standard key performance indicators (KPIs) and is transitioning from a best practice to a cost-of-doing business by customers and investors, and even being mandated by regulators. What are sustainability KPIs? Though sustainability KPIs cover a wide scope and may not be fully understood within the industry yet, the language is quickly changing. Just because some facet of performance is difficult to understand doesn’t mean we don’t still place significant value on it. Take “guest satisfaction” or “brand value” as two prime examples of difficult to measure, yet extremely significant KPIs. As such, a few key items for performance measurement clearly emerged under the sustainability umbrella for hotels—energy, water, waste and GHG emissions. KPIs around these four items can and are used to evaluate the performance of a hotel. Sustainability is becoming embedded in performance measurement as standard key performance indicators (KPIs) and is transitioning from a best practice to a cost-of-doing business by customers and investors, and even being mandated by regulators. Read on...

Glenn Hasek
  • Eco-Friendly Practices
  • Solar Installations Becoming Larger, More Frequent in U.S. Lodging Industry
  • NATIONAL REPORT — According to the latest “Energy Infrastructure Update” report from the Federal Energy Regulatory Commission’s Office of Energy Projects, solar power provided 20.4 percent of new electrical generation brought into service in the United States during 2014. Solar now accounts for about 1 percent of total installed operating electricity generating capacity in the U.S. According to Sun First Solar, the amount of electricity generated by solar systems has tripled in the U.S. in the last three years. The amount of solar power produced today is enough to power 3.6 million homes. A primary driver of increasing interest in solar is cost. Costs for solar panels are down 50 percent from where they were five years ago. Read on...

JoAnna Abrams
  • Eco-Friendly Practices
  • Purchasing-What’s Next in Hotel Sustainability
  • The hotel industry has made great strides in sustainability, achieving cost savings and, according to a recent study by Cornell University, revenue benefits. Whether referencing the LEED rating system, greenhouse gas emission reduction and energy efficiency, water conservation or recycling, there is a key group directly responsible for the industry’s progress--suppliers. This same group is the next area of sustainability focus. Increasingly, investors, NGOs, customers and guests are demanding greater disclosure of an organization’s supply chain performance. Why? The impacts of climate change and access to information have created new risks for global organizations tied directly to their suppliers. Read on...

Bruce  Collins
Ayrlea A Manchester
  • Eco-Friendly Practices
  • Going Green with Mutually Beneficial Programs
  • : It is no big secret that ‘going green’ and sustainable practices within the hotel and lodging industry are slowly becoming more appealing and are now often a determining factor for travelers when they are selecting accommodation. In this day and age, acquiring a reputation for being an eradicator of the environment can truly be your demise. Hotels operating with green initiatives in place are on the right track and can undoubtedly have an advantage over their competitors. There are great social and economic benefits to be gained by implementing green initiatives, as well as the obvious benefits to the environment. These green programs, when applied and practiced correctly can be mutually beneficial and quite lucrative. Read on...

Robert Allender
  • Eco-Friendly Practices
  • Every Hotel Tells an Energy Story 
  • Every hotel on the planet has an energy story. A hotel’s energy story is what anyone who cares about things related to energy use can observe by looking at that hotel’s use of energy, and its attitude to energy related issues. Hotel decision-makers have a choice – they can ignore the hotel’s energy story and hope for the best, or they can manage it. Read on...

Dina   Zemke
  • Eco-Friendly Practices
  • How Can Academia Plant the Seeds of Sustainability in Future Managers?
  • Initially suspected to be a passing fad, the sustainability movement now appears to be firmly entrenched in our customers’ expectations and is increasingly embedded in hospitality management. Since this is a highly visible element of business today, the question that hospitality programs have is how can we better prepare our students to meet the hospitality industry’s needs for future managers who can meet the need to provide sustainable business operations and service? Read on...

Jan Peter Bergkvist
  • Eco-Friendly Practices
  • Are Doomsday Predictions Just an Overestimated Motivation Factor for Executives, Team Members and Guests?
  • The awkward feeling we all have in the pits of our stomachs that something is fundamentally wrong with the way we run our planet is slowly moving up to our brains and increasingly we’re realizing that we all need to become part of the solution, instead of continuing to contribute to the problems of an unsustainable world. Welcome to Anthropocene; this oil-fired age where mankind has, during the last 150 years or so, initiated unstoppable systemic changes, changes which are already affecting us. Weather catastrophes as a result of climate change are on the increase; rates of cancer are higher than ever before and let’s not forget the negative effects on our collective reproductive ability, caused by the uncontrolled spread of hormone-disrupting and persistent chemicals. Read on...

JANUARY: Mobile Technology: A Permanent Sense of Immediacy

Alastair Cush

A growing number of properties are implementing mobile access guest room locking systems and the apps that support them. Many chain standards mandate mobile access and independents are joining the trend. What few operators understand is that mobile access implementation has changed not only every aspect of hotel door locks but also many other areas of hospitality operations. More people are actively involved in the decision making process for hotel locks than before. Mobile access has integrated the lock process with numerous property and chain departments from sales to guest loyalty and brand marketing. The original purpose of improving guest door locks was exclusively loss prevention and security. Read on...

Jim Vandevender

Meeting data and technology have evolved considerably since the days of the bulky ,expensive mail ordered meeting planner guides and hotel catalogues. The ways in which hotels find and book groups is far different than the antiquated methods of not so long ago. As better technology surrounding meetings and events becomes available , hotels appetites for group business seems to also increase at a parallel pace making the need to keep the related technology evolving even more paramount. The companies that provide hotels with this meeting intelligence are continually developing new and more advanced methods of gathering this sought after data to keep up pace with the demand. Read on...

Dave Weinstein

As with so many industries, the smartphone has transformed how organizations interact with their customers. Look at the automotive industry, the airline industry, and of course, the hospitality industry. You start your car’s engine and set the climate control to the desired temperature, buy airline tickets and check-in on your flight and do the same with your hotel room, all from your phone. There is a slew of services that traditionally are offered by hotels via the “book” on the desk. The book is still there, but some hotels allow you to order via the television while others offer integrated tablets. Read on...

Kacey Butcher

Can you imagine your bank choosing not to provide a way to check account status and transactions outside of your monthly paper statement? Can you further imagine a popular franchise restaurant only having paper take-out menus? You would be forced to contemplate what other aspects internally within the organization would make doing business with them complicated and archaic. There you find your own personal underlying immediate expectation of baseline service and operational procedures, where a decision is often made instantly to move onto the next provider. A decision to choose another provider that seemingly knows how to service customers with the utmost up-to-date standards. Read on...

Coming Up In The February Online Hotel Business Review




Feature Focus
Social Media: Interacting with the Hotel Customer
Consider these astonishing numbers: 1.49 billion active monthly Facebook users. 1.1 billion active monthly YouTube users. 320 million active monthly Twitter users and nearly 400 million registered users on LinkedIn. 400 million active monthly Instagram users and 200 million active Google+ users. The power and reach of social media is an awesome force and it has transformed how hotels interact with their customers. In the past year, social media advertising spending increased 33.5% to nearly $24 billion dollars. Social networks are being utilized by hotels to reach more visitors, expand brand awareness, enhance brand reputation and to establish more direct and personal communication with their customers. Savvy hotel operators are adopting a comprehensive social media strategy, and there are several emerging trends to note. Video continues to be a powerful and influential element in social media marketing, with 70% of companies saying that it is their most effective marketing tool. Video generates a 62% higher engagement rate than photographs alone, and with new social sites like Meerkat and Periscope which offer live video streaming, those numbers will only increase. Sponsored content is another growing trend. Though advertorials have been around for decades, hotels are finding new ways to maximize the visibility of their content. Some are placing sponsored content on Facebook, or on influencer blogs. Another trend is the integration of a “Buy Now” button into social media websites. Customers will be able to make purchases without ever having to leave their favorite social sites. This development is a major convenience for customers and should also be an additional revenue source for hotels. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.